Tag: Customer service

Delivering next-level personalisation by avoiding biases

Today’s brands need to be able to use the power of segmentation and personalisation to create highly relevant and optimised experiences. Location specific, targeted services and customised communications that seamlessly guidecustomers from the initial discovery right through to the final transaction. And it doesn’t end there.  In...

How to prepare for the generative AI revolution

When you read this article, it’s reasonable to assume that a human has created it. Yet in the near future, it will be just as likely that a machine has written the words you are reading. And that’s thanks to the rise...

What are the best practices and solutions for modern complaint management?

Every company out there knows that it is near impossible to not receive customer complaints at some point, on some level. However, they’re not all doom and gloom, and something to worry about. As Bill Gates says, “your most unhappy customer...

How AI is changing the feedback economy

How will artificial intelligence change reputation management? Well, it’s complicated. AI has already helped businesses understand customer feedback at scale and in ways that no human could do on their own. But, with the recent launch of content generation tools like ChatGPT,...

Voice technology can transform customer service in 2023

To date, voicebots have garnered a bad reputation. They’re known for being inaccurate, clunky, and frustrating to operate. Thanks to the low-quality, underperforming voice technology of the last twenty years, customer confidence in automated phone support is low.  However, the underlying...

The top 5 priorities when building resilience and growth in challenging times

In a session hosted by Capita, CX leaders across multiple sectors recently met at CX Exchange for a think tank session. Here, they shared challenges and ideas about ‘building resilience and growth in challenging times’.  CX Exchange explored three crucial aspects of CX in today’s climate: doing more with less;...

Supporting customer support teams through technology

Much has been said about the importance of customer support services when it comes to strengthening brand loyalty. Today, with UK consumers finding themselves amid a cost-of-living crisis, gas and energy firms are facing the brunt of multiple customer requests for new...

The top 5 design thinking certificates exploring links between society and business

Design thinking was a thing ten years ago. Today, some of us might think it is a buzzword that doesn’t really contribute much to the overall service or product improvements. Unfortunately, rapid prototyping and ‘post it notes everywhere’ made some...

Customer survey postcards: the guide to offline satisfaction measurement

We’ve all been there as a customer – had a digital survey emailed through to us after a brand interaction. Those “how did we do today?” survey messages that we’ve just mindlessly ignored and let sink down through our inbox....

How brands can show love to Gen Z this Valentine’s Day and beyond

In recent years, Gen Z has become the driving force behind Valentine’s Day gift giving as the youngest working generation. Born between 1997 and 2012, this generation is one of the largest, most diverse demographics in the world, as well as the most tech-savvy. As Valentine’s Day approaches, young lovebirds will be on...