Tag: digital experience

Furniture brand Wayfair leverages Google’s Gemini to transform online retail

Furniture brand Wayfair and Google Cloud have expanded their partnership to enhance the online retailer’s product catalogue and employee productivity. By integrating Google’s advanced Gemini models on Vertex AI and deploying Google Workspace, Wayfair is achieving significant operational improvements and...

Meet the judges for CXMStars 2025

With submissions now closed, judging for CXMStars 2025 is due to start, before the final votes are cast by our CX community. Here is the judging panel for the 2025 edition of CXMStars! Ginger Conlon, director of customer stories, Genesys Ginger Conlon is...

Maven AGI CEO believes gen-AI can solve data integration headaches

Corporations have been trying to harness the power of a single view of a customer for the last 25 years. Amazon and other internet giants realised early on the advantage of building an integrated view of a customer without having...

Caroline King Ageas UK’s chief customer officer, on AI, employees and giving customers a voice in the boardroom

Ageas UK has made understanding insurance and simplifying insurance its mission. The clarity of purpose has helped focus on customer experience and driving business results. CXM caught up with Caroline King, chief customer officer, to find out what is next...

Optimizely introduces AI agents to transform marketing workflows

Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis. “These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools...

33% of students say AI boosts job readiness, but only 24% use it regularly

According to a new survey by Coursera, one in three students (33%) believe that utilising AI in their studies helps them prepare for the workforce. However, the survey, which included 1,000 students and 500 educators across UK universities, showed that...

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively. A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

IT professionals warn poor digital employee experiences lead to unsafe workarounds

A recent report from Ivanti reveals that 86% of IT professionals believe poor digital experiences (DEX) lead employees to adopt unsafe workarounds. The study underscores a growing concern: while employees face tech-related frustrations, only 13% of security professionals consider user...

Consumers alarmed by AI-driven cybercrime, yet few act

As consumers rely on digital payments, eCommerce, and other online interactions, concerns over cybercrime, such as identity theft and AI-driven attacks, are on the rise. According to a survey by Nationwide, while 80% of respondents are worried about identity theft,...

Nearly one-third of global users fall victim to digital fraud

The latest report by Telesign has revealed that nearly one in three people globally have fallen victim to digital fraud, with most incidents occurring within the past six months. Data breaches are the main factor, with almost half of all...