Tag: digital experience

IT vs Marketing compromising user experience decisions

The split between IT, marketing and customer-facing roles continues to rear its ugly head. Stats from Storyblok show that only 30% of IT leaders involve their marketing teams in user experience decisions. Those choices impact the customer experience, resulting in...

Good digital experience is in the details. Here’s what they are

While we’ve become accustomed to major technological advancements like social media and mobile technology, this year’s findings of the Insights Report 2025 Digital Experience Benchmarks by Contentquare reveal that it’s the smaller, often overlooked shifts that are reshaping how businesses...

Are CDPs the new prince charming of DCX?

In the early days of the digital, everything was simple. We managed our work with websites, basic customer information, and a few marketing tools. But like all fairy tales, this one came to an end. Over time, business got more...

Aktif Bank embraces a CX mindset as it expands digital services

In the digital banking sector, where a range of competitive services are a couple of browser clicks away, establishing and growing a customer base requires more than just online functionality.To create a competitive edge, Aktif Bank has spent three years...

Sitecore unveils over 250 innovations to transform digital marketing with AI

Sitecore has announced an impressive array of over 250 innovations to enhance its intelligent digital experience platform (DXP) and content management system (CMS). These advancements are centred around enhancing marketers’ capabilities to create and deploy exceptional digital customer experiences.“Our AI-driven...

Yep AI unveils digital human technology for smarter customer engagement

Melbourne-based artificial intelligence company Yep AI has unveiled the Yep AI Digital Human, designed to improve customer interactions and streamline business operations. By leveraging advanced AI-driven avatars, the company aims to create more engaging digital experiences for businesses across various...

AI and personalisation are shaping the future of websites

Sitecore has released its latest report, exploring key trends, priorities, and challenges shaping the future of website technology across industries such as financial services, manufacturing, technology, and retail.“Marketing organizations have an immediate opportunity to better serve their customers by embracing...

Furniture brand Wayfair leverages Google’s Gemini to transform online retail

Furniture brand Wayfair and Google Cloud have expanded their partnership to enhance the online retailer’s product catalogue and employee productivity. By integrating Google’s advanced Gemini models on Vertex AI and deploying Google Workspace, Wayfair is achieving significant operational improvements and...

Meet the judges for CXMStars 2025

With submissions now closed, judging for CXMStars 2025 is due to start, before the final votes are cast by our CX community.Here is the judging panel for the 2025 edition of CXMStars!Ginger Conlon, director of customer stories, Genesys Ginger Conlon is...

Maven AGI CEO believes gen-AI can solve data integration headaches

Corporations have been trying to harness the power of a single view of a customer for the last 25 years. Amazon and other internet giants realised early on the advantage of building an integrated view of a customer without having...