Tag: digital experience

Optimizely introduces AI agents to transform marketing workflows

Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis. “These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools...

33% of students say AI boosts job readiness, but only 24% use it regularly

According to a new survey by Coursera, one in three students (33%) believe that utilising AI in their studies helps them prepare for the workforce. However, the survey, which included 1,000 students and 500 educators across UK universities, showed that...

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively. A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

IT professionals warn poor digital employee experiences lead to unsafe workarounds

A recent report from Ivanti reveals that 86% of IT professionals believe poor digital experiences (DEX) lead employees to adopt unsafe workarounds. The study underscores a growing concern: while employees face tech-related frustrations, only 13% of security professionals consider user...

Consumers alarmed by AI-driven cybercrime, yet few act

As consumers rely on digital payments, eCommerce, and other online interactions, concerns over cybercrime, such as identity theft and AI-driven attacks, are on the rise. According to a survey by Nationwide, while 80% of respondents are worried about identity theft,...

Nearly one-third of global users fall victim to digital fraud

The latest report by Telesign has revealed that nearly one in three people globally have fallen victim to digital fraud, with most incidents occurring within the past six months. Data breaches are the main factor, with almost half of all...

40% of GenAI solutions will be multimodal in three years’ time

According to Gartner’s latest research, 40% of GenAI solutions will be multimodal (text, image, audio, and video) by 2027. This shift is expected to provide an enhanced human to AI interaction, as well as the opportunity for GenAI-enabled offerings to...

FTC Investigating AI-Based Dynamic Pricing

The Federal Trade Commission (FTC) has ordered eight companies to provide more details of their practices. These companies, which use AI to set prices based on consumer data, should now clarify how this may harm privacy, fair competition, and consumer...

Relying on online tools and AI assistants alone won’t retain your customers. What will?

With consumer confidence constantly in flux – falling from a record low in January to its highest level in almost a year in February – the experiences that brands deliver today become increasingly important in winning over customers and their share...

2023 Edition of the UK Digital Experience Awards open for entries

Awards International announces the start of the UK Digital Experience Awards™ ’23, a premium awards programme celebrating top results and achievements in the UK. As of August 3, the seventh edition of UK DXA® will be officially accepting entries. Organisations from the UK...