Tag: Digital transformation

France a new leader in product-led digital transformation

In today’s digital world, customer experience is progressively becoming a function of one thing: your product. Product-led digital transformation is now becoming the primary focus for many companies.   Gone are the days where the product is merely the vehicle by which...

Who is the CMO of the future?

The boom in eCommerce and the importance of real-time data is significantly changing the role of the chief marketing officers (CMO). According to Capgemini Research Institute’s research, around three-quarters of CMOs are now responsible for contributing to business growth, while...

Elon Musk’s Twitter-Takeover: altering community management

“Free speech absolutist” and Twitter shareholder, Elon Musk, is on the verge of acquiring the social media behemoth. Already, he seems set to make several changes to what some might describe as the original digital community (not forgetting Reddit). For both...

What strategy to use to promote your online store

According to Statista data, the UK has the largest online shopping market in 25 countries in Europe in 2021.  At the pandemic’s beginning, many businesses felt a dire need for an online presence, since there was now no way to sell...

Third-party privacy risks: how to protect your users’ data

A network of third-party vendors is essential to the success of a business in today’s global economy. Unfortunately, when organizations overlook the security of the vendors they use, customer data becomes vulnerable—at a time when data breaches are rising and...

The progression of the metaverse era: what challenges are social media teams tackling?

According to the recent Sprout Social’s UK & Ireland Index 2022, 85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, and NFTs into their social media strategy within the next year. Moreover, 30% of marketers believe their...

Transitioning to a Total Experience approach: what business leaders need to know

A valuable customer experience (CX) has the power to drive loyalty, encourage retention, improve the business’ bottom line, and leave an impact on a brand’s reputation. As organisations strive to stay ahead of the competition, employee experience (EX) is also...

Why AI mastery is key to becoming a CX champion 

Even with all the technology available today, true CX champions are still a relatively rare breed. A recent study by MIT, on behalf of SAS, found that just 15 per cent of organisations can claim to be CX champions, while...

New research ahead of the GDPR anniversary reveals the gap in expectation when it comes to ethical marketing

New research launched this week by data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting finds that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49%...

Are we reaching the email endgame? 

Recent reports in publications such as The New York Times have questioned email’s longevity as a communication channel of choice. But what’s the reality? How can we do communication with customers effectively? The argument goes that Generation Z (born between 1997...