Tag: Digital transformation

Three strategies of humanising the patient experience

We are now living through a new era in the post-pandemic age; one that’s been coined “the new normal.” Used to describe the long-term consequences of COVID-19, this new phase has brought about: nursing shortages; supply chain issues; and —...

IoT’s role in transforming healthcare

Personalising the patient experience is now a possibility by integrating IoT (Internet of Things), and data from those devices. It can provide both patients and their doctors with a better picture of their health, as a better way to track...

Top three trends in healthcare CX

Healthcare providers are placing more emphasis on care than ever before. That means they’re shifting to a new paradigm for service interaction that doesn’t only focus on providing patient care. But this now also aims to deliver a superior customer...

New research: 88% of senior customers feel ‘shut out’ by online brands

UK consumers over 65 hold significant digital shopping power, with 76% relying on online purchase. However, findings reveal that only 12% feel understood by brands they digitally interact with. While many in this age group are digitally-savvy, the communications options...

A smart new world: preparing for the customer of 2030

Generation Alpha are those born between 2010 and 2024. They were born in a world embedded with instant and on-demand technology. It is a world far from what Baby Boomers, Generation X, Millennials, or even Generation Z have ever seen.  This...

Real world transactions against the notion of the metaverse

The metaverse promises an environment where our physical and digital personas merge into a virtual experience, and everything works together seamlessly. Unfortunately, that doesn’t mean taking a break from that experience to pay for goods and services using your credit...

How digitalisation can improve the patient experience

We are living in the most technically advanced era known to man. Digitalisation is having a major influence on most sectors, and healthcare is no exception. Government owned hospitals, private institutions and pharmaceutical companies are all adopting digital strategies.  But what...

The future of dating: merging digital and human experiences

The market for online dating is incredibly crowded, with more than 1,400 digital options in the UK alone. Demand for digital dating initially spiked at the onset of COVID-19, when people sought relationships while isolating and social distancing. The increase...

What is needed for the best-in-class virtual assistant?

Technology, by virtue, perpetuates a constantly evolving cycle of improvement. A look around any desk or office will showcase many examples – from your phone, to the laptop you’re working on, or the smartwatch on your wrist. But there have...

Why implementing a Customer Engagement Platform is crucial

Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations. Twilio has been ranked as a “Customer Engagement Platform” leader. They...