Tag: Marketing

Why chat-based shopping is taking over ads

Digital advertising is undergoing a major shake-up, and chat-based shopping is leading the charge. A new study from Smartly and Forrester Consulting reveals that conversational commerce is fast becoming the next big thing in marketing, with 73% of marketers planning...

Feel-good marketing is not a trend—it’s the future.

In a world where negativity tends to dominate social media and news feeds, consumers seek uplifting content. A recent study by Upworthy and Alter Agents, “The Power of Uplifting Content,” highlights that positive, feel-good messaging doesn’t just make people happier...

The future of digital marketing in Europe

Emarketer’s latest report, The Future of Digital: Europe, offers an in-depth investigation into the region. It provides a deep dive into Europe’s deeply diverse digital marketing economies, segmenting and identifying key regional developments with projections. With marketing and advertising a...

GenAI in marketing: who’s winning and who’s falling behind?

Despite the growing adoption of GenAI in marketing, 27% of CMOs report that their organisations have limited or no technology integration into their campaigns. While some companies are leveraging AI at an accelerated pace, others remain hesitant, according to a...

Consumers are tuning out: how can brands overcome marketing fatigue? 

A new report from Optimove highlights a growing challenge for marketers: consumer marketing fatigue. The report reveals that many customers are overwhelmed by excessive, irrelevant, or poorly timed messaging. As brands compete for attention, they must find ways to engage...

What’s stopping retailers from capitalising on viral trends?

Ever scrolled through social media and felt that irresistible urge to buy the latest viral product? You’re not alone. A recent report from RELEX Solutions reveals that while 84% of consumers are lured by social media finds, the reality of...

Marketing automation platform Listrak launches first RCS marketing campaign in the U.S.

Marketing automation platform Listrak has announced a major milestone, becoming the first marketing platform provider to launch a Rich Communication Services (RCS) campaign in the United States. The campaign, created in partnership with Dooney & Bourke, a renowned American handbag...

AI and personalisation are the key to combating marketing fatigue

A recent Optimove report highlights the dual nature of email marketing as both the most preferred and most overused channel. While 59% of consumers prefer receiving marketing messages via email, far surpassing social media’s 18%, there’s a growing concern about...

AI takes centre stage in UK Christmas marketing strategies

Over half of UK marketers (55%) utilise artificial intelligence (AI) to strategically plan and enhance their seasonal marketing campaigns, according to new research by Optimizely. The study, which surveyed 100 marketers across the UK, shows the increasing reliance on AI...

7.68 billion interactions and record engagement define 2024 holiday shopping season

The 2024 Black Friday and Cyber Monday period marked a standout year for retail, generating $118.2 billion in November revenue, including $10.8 billion on Black Friday alone, according to Adobe. Alongside record-breaking sales, brands achieved 7.68 billion customer interactions across...