Tag: Marketing

AI takes centre stage in UK Christmas marketing strategies

Over half of UK marketers (55%) utilise artificial intelligence (AI) to strategically plan and enhance their seasonal marketing campaigns, according to new research by Optimizely. The study, which surveyed 100 marketers across the UK, shows the increasing reliance on AI...

7.68 billion interactions and record engagement define 2024 holiday shopping season

The 2024 Black Friday and Cyber Monday period marked a standout year for retail, generating $118.2 billion in November revenue, including $10.8 billion on Black Friday alone, according to Adobe. Alongside record-breaking sales, brands achieved 7.68 billion customer interactions across...

Gartner reveals top three priorities for CMOs in 2025

Gartner has outlined three critical priorities for Chief Marketing Officers (CMOs) to achieve marketing excellence in 2025. These include transcending disruption, elevating enterprise-wide impact, and maximising marketing yield. Ewan McIntyre, VP Analyst and Chief of Research for Gartner’s Marketing Practice, said...

Outdated CMS tech is costing businesses time and sales

Integration issues are holding back global brands, despite significant investments in marketing technology, according to new research from enterprise tech provider Storyblok. The study reveals that 93% of IT and marketing leaders are dissatisfied with their current Content Management System...

Flooding customers with deals before Black Friday? Beware of ‘marketing fatigue’

Consumers are approaching the 2024 holiday season with mixed feelings. Sixty-seven percent of them expect to feel marketing fatigue by November. On the other hand, optimism about the economy is rising, with 50% feeling positive and over 60% planning to...

Forrester’s marketing and CX predictions for 2025: rising prices to erode brand loyalty by 25%

Forrester’s B2C Marketing & Customer Experience Predictions for 2025 suggest a significant shift in consumer behaviour as price sensitivity rises, leading to a projected 25% decline in brand loyalty. With inflation and economic uncertainty pushing consumers to rethink their spending...

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively. A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

Work or shop? 46% of Brits admit to mobile shopping on the job

According to a new survey by Attentive, nearly half (46%) of Brits admit they’ve shopped from their phones while at work. Gen X took the lead, with more than 50% admitting to shopping on their phones during work hours. Not far...

Marketing overload drives 40% of U.S. consumers to unsubscribe weekly

A recent survey by GetApp reveals that U.S. consumers are increasingly overwhelmed by marketing communications, with 40% unsubscribing from emails and texts at least once a week—well above the global average of 25%. The 2024 Advertising Preferences Survey highlights how...

Gen Z demand creative marketing with ‘cool’ content and imagery to keep brand loyalty

Almost half (46%) of UK Gen Z customers have abandoned a brand because they grew ‘bored’ of them, despite previous loyalty. The same rings true for 29% of other generations. The new research from SAP Emarsys has also found that...