Tag: Retail
Four Vital Questions on Your Local Digital Strategy
You’ve invested in market research into your customer base and you’ve developed a catchy strapline to lure them in-store with a brand promise. You’ve commissioned some beautiful photography for the national campaign and secured high-value ad placements to engage your...
Staying Afloat With Inventory Management
Imagining a world whereby stock isn’t tracked and managed is barely worth thinking about. We’d miss out on sales, end up with too much stock to store in a back office – or even worse, suffer from increased costs as...
Delivering CX…With Your Deliveries
Experience is everything for the digitally empowered customer, and delivering online goods from factory to front door is an integral part of the sales experience. Getting that delivery function right means frictionless online sales that will ultimately result in a...
Conquering Connected Commerce
Consumers are hoping for high levels of choice, convenience, and recognition in modern, omnichannel shopping. To truly offer an omnichannel experience – selling anywhere, fulfilling anywhere, and engaging anywhere is essential, as is elevating customer service and interactions to create...
Driving Retail Growth Through Luxury Shopping Experiences
In today’s challenging retail landscape, success will be determined by how well brands target – and serve – consumers. The luxury sector is no different, and previously it’s suffered from a case of mistaken identity. Their shoppers were often thought to...
Re-Discovering the ‘Forgotten Tribe’ of Customer Service Experts
Retail is buoyant, exciting, and transformative, so what better sector to be in right now? This was the counterintuitive conclusion of a recent white paper produced by Retail Week in partnership with Manhattan Associates. Based on in-depth interviews with 25...
Judging Your Firm’s Customer Experience Through Retail Audits
Do you want to grow your business? Well, if your answer is yes, then you need to understand a simple rule: most products are just commodities for users. If the product addresses the issue of the customers, then two different...
Embracing Mobile-First Retail
According to Forrester, over the next five years western European online retail sales will grow at over three times the rate of total retail sales. What’s driving this growth? It comes as no surprise that consumers’ adoption of digital devices,...
Experiential Shopping: Finding Moments That Matter
“Experiential shopping” is a hot new trend in retail. While the first thing that may come to mind is a quirky pop-up or interactive in-store tech, the reality is that these kinds of experiences are just one piece in the...