Tag: Retail
Driving Retail Growth Through Luxury Shopping Experiences
In today’s challenging retail landscape, success will be determined by how well brands target – and serve – consumers. The luxury sector is no different, and previously it’s suffered from a case of mistaken identity. Their shoppers were often thought to...
Re-Discovering the ‘Forgotten Tribe’ of Customer Service Experts
Retail is buoyant, exciting, and transformative, so what better sector to be in right now? This was the counterintuitive conclusion of a recent white paper produced by Retail Week in partnership with Manhattan Associates. Based on in-depth interviews with 25...
Judging Your Firm’s Customer Experience Through Retail Audits
Do you want to grow your business? Well, if your answer is yes, then you need to understand a simple rule: most products are just commodities for users. If the product addresses the issue of the customers, then two different...
Embracing Mobile-First Retail
According to Forrester, over the next five years western European online retail sales will grow at over three times the rate of total retail sales. What’s driving this growth? It comes as no surprise that consumers’ adoption of digital devices,...
Experiential Shopping: Finding Moments That Matter
“Experiential shopping” is a hot new trend in retail. While the first thing that may come to mind is a quirky pop-up or interactive in-store tech, the reality is that these kinds of experiences are just one piece in the...
Putting the WOW in the Checkout Experience
Embracing technology is a prerequisite for success in the modern retail environment. There are many ways in which retailers can deliver a new in-store experience – and while some retailers will undoubtedly look to emulate the human touch free Amazon...
Motivating customers to share and return via social media
Once customers have purchased from you online, they have made a clear investment in your brand, and are likely to feel positive – so what can you do with that positivity? From social media to search engine optimisation, online retailers are...