Tag: US

Inflation impacts spooky spending, as 59% of Halloween shoppers cut back

A recent Lending Tree survey highlights that 59% of previous Halloween shoppers plan to cut back on their spending this year due to inflationary pressures. This trend is mainly noticeable among Gen Z consumers, who are the most likely to...

TV drives nearly $145 billion in annual consumer spending

A new report from Shopsense AI, titled “Turning TV Into a Retail Powerhouse,” reveals that television has become a significant force in driving consumer spending, contributing nearly $145 billion in U.S. retail sales annually. TV content is increasingly influencing product...

Fashion retailer Guess launches customer recycling programme

American fashion brand Guess? has launched GUESS Again, a customer recycling programme in partnership with SuperCircle, the textile recycling platform powering consumer trade-in for leading brands and retailers investing in a circular future. The initiative builds on the brand’s existing in-store...

15% of workers over 45 use AI, but it’s boosting job satisfaction by 50%

A recent Generation survey has revealed that while only 15% of workers over 45 regularly use AI tools, those who do report a significant boost in job satisfaction, productivity, and decision-making. The research highlights that more than half of these...

81% of Americans regularly use voice technology

A new survey from TELUS Digital shows that voice technology is becoming a key part of daily life for Americans, with 81% of consumers utilising it regularly at home or work. Over the past year, 68% have increased their use...

Digital experience excellence remains elusive for many marketing leaders

As digital experiences become increasingly important for brands, many marketing leaders are grappling with the challenge of delivering them effectively. A new report from Sitecore reveals that 73% of marketing leaders feel they are falling short of delivering excellent digital experiences...

Uber’s AI assistant enhances the EV experience for drivers

Uber has introduced a new AI assistant designed specifically for U.S. drivers. Starting in early 2025, this chatbot, powered by OpenAI’s GPT-4o, will be integrated into the Uber driver app, providing real-time assistance on all things EV-related. The AI assistant will...

Cyber week set to drive nearly $41B in sales

The upcoming holiday season is expected to break all records, with Adobe forecasting a staggering $240.8 billion in online sales between November 1 and December 31. According to Adobe’s latest report, Black Friday will see faster growth than Cyber Monday...

Marketing overload drives 40% of U.S. consumers to unsubscribe weekly

A recent survey by GetApp reveals that U.S. consumers are increasingly overwhelmed by marketing communications, with 40% unsubscribing from emails and texts at least once a week—well above the global average of 25%. The 2024 Advertising Preferences Survey highlights how...

ParkHub drives customer success through speed, adaptability, and team collaboration

At ParkHub, customer satisfaction has always been a top priority, driven by a deep understanding of the demands their customers face. At the US firm, which provides software and hardware systems for the parking industry, quick resolutions to customer problems...