BPO and digital services provider TaskUs and Red Points, a provider of AI-powered brand protection, have announced a strategic partnership to tackle the growing threat of digital fraud and intellectual property (IP) violations.
The collaboration combines TaskUs’ expertise in Trust & Safety and Financial Crime Compliance with Red Points’ advanced detection technology to offer a comprehensive solution against counterfeiting, piracy, and brand impersonation—issues that collectively contribute to global losses exceeding $2 trillion annually.
Red Points’ AI-powered detection scans vast amounts of data to identify potential fraud, using tools like logo and image recognition and optical character recognition (OCR) for forensic-level accuracy. Once violations are detected, the system enforces takedown actions on offending platforms and continuously monitors for future risks. TaskUs’ Human-in-the-Loop approach ensures precision in detection and enforcement, creating a dynamic feedback loop that enhances fraud prevention capabilities.
“This partnership and digital protection service comes at the perfect time as counterfeit and IP violations are surging. We believe our extensive knowledge of the marketplace and solution pair perfectly with Red Points’ industry-leading brand protection technology. This partnership further underscores our continued commitment to helping our clients achieve business success while maintaining brand integrity,” said Phil Tomlinson, SVP, Global Offerings at TaskUs
The collaboration is designed to deliver significant benefits to businesses, including advanced brand protection through automated detection and removal of counterfeit goods and IP infringements. By addressing these threats more proactively, brands can safeguard their reputation, maintain customer trust, and comply with regulations like the European Union’s Digital Services Act (DSA).
Clients already using the solution report tangible results, including the detection of counterfeit products and violations that threatened over $500 million in potential revenue. This integrated approach also reduces costs by automating labor-intensive processes, allowing businesses to reallocate resources to other priorities.