Twilio has announced the public beta launch of Linked Audiences for Amazon Redshift. This will help Twilio Segment and AWS users create more dynamic, data-rich audiences, enhance customer profiles, and scale personalized marketing efforts.
“This builds on our existing Segment and AWS product integrations and enables data teams the ability to link Segment unified profiles to critical business entity data that lives in the Redshift warehouse. Our data graph provides technical marketers with a rich view of the customer that can be used to send dynamic audience payloads that power impactful personalized campaigns in downstream systems,” said Thomas Wyatt, president of Twilio Segment.
Linked Audiences streamlines the complex audience creation process, allowing B2B and B2C marketers to explore customer data within Redshift and build actionable profiles. Data teams can link comprehensive data models from the warehouse to the Segment’s unified profiles, creating a seamless data graph that powers the audience-builder tool.
This self-service functionality gives marketers immediate access to accurate, trusted customer data, driving better personalization, improved targeting, and, ultimately, higher ROI.
This launch builds on Twilio Segment’s existing integrations with AWS services, including Amazon Redshift, Kinesis, S3, Lambda, and EventBridge. Earlier this year, Twilio Segment supported Amazon Ads DSP + AMC (Public Beta), allowing users to leverage first-party data across the Amazon ecosystem, including Twitch, Prime Video, and Whole Foods.
Twilio’s partnership with AWS has grown significantly since its inception in 2021, achieving an 849% increase in AWS Marketplace-sourced new business.