Citizens First Bank has announced a strategic partnership with WaveCX, a digital product engagement solutions for financial institutions vendor, to revolutionise its customer-facing demonstrations and internal training initiatives.
This collaboration aims to streamline operations while significantly boosting both employee and customer engagement.
With a strong focus on delivering exceptional service and fostering lifelong relationships, Citizens First Bank is committed to providing its customers and communities with beneficial technology. The partnership with WaveCX will further empower the bank to offer its customers the tools necessary for navigating digital products and services seamlessly.
In addition to maintaining robust in-branch, phone, and chat support, the new customer-facing demos will enhance traditional engagement methods and create a self-service training channel for customers to access at their convenience.
In the first six months of implementing WaveCX’s solutions, Citizens First Bank has nearly quadrupled its demo offerings, showcasing the platform’s scalability and user-friendliness. The bank can now create a tailored selection of demos for various purposes efficiently and cost-effectively, enabling quicker market rollout for new digital products and services.
Moreover, the platform’s internal demos equip team members with a deeper understanding of customer needs, ensuring superior service delivery. Metrics from demo usage will help identify areas where customers can benefit from enhanced support, allowing the bank to continuously refine its high-touch service model and improve customer satisfaction.
This partnership marks a significant step for Citizens First Bank as it continues to enhance its commitment to extraordinary service and innovation in the financial sector.