According to Deloitte’s survey, 38% of respondents use or explore generative AI (GenAI) for personal, professional, or educational purposes. Out of those utilising GenAI for work, 83% report heightened productivity, and 63% say GenAI exceeds their expectations. Additionally, 76% believe it enhances creativity when applied to tasks and projects.
“Digital devices are an integral part of our lives and GenAI is rapidly reshaping the way we interact with them. With GenAI usage doubling over the past year, it’s clear that the more consumers interact with GenAI, the more they grow to appreciate its value. At the same time, consumers are becoming increasingly discerning about technology’s role in their lives. Privacy and security concerns are a priority that can’t be ignored,” said Jana Arbanas, principal, Deloitte & Touche LLP.
Still, there are many concerns about privacy and security. Almost half of respondents (48%) reported experiencing at least one security breach in the past year, a significant increase from 34% in 2023. Consumers proactively safeguard their digital lives despite these risks, with 85% mitigating security threats.
In addition, trust is a crucial factor in the adoption of connected technologies. Consumers who trust their technology providers to protect personal data spend 50% more on connected devices than those with lower trust levels. However, many remain cautious, setting stricter boundaries for their digital interactions and their children.
Moreover, the survey shows that attitudes toward GenAI evolve as consumers become familiar with its capabilities. For instance, younger generations are twice as likely as older ones to express interest in engaging with AI-driven chatbots on sensitive topics. Also, 44% are open to conversing with mental health chatbots, forming connections with chatbot “friends,” or seeking advice from AI relationship coaches.
Despite these advancements, consumers still face challenges in balancing GenAI’s benefits with technology’s downsides. Although 78% of respondents believe digital experiences positively impact their lives, many are reassessing their tech use to better manage their time and well-being.