Britain’s popular motoring and cycling services retailer has renewed its agreement for Aptos’ POS, CRM and sales audit applications to improve customer engagement, all as part of an ongoing digital transformation.
With over 400 stores in operation Halfords is seeking “to connect on a deeper level with customers through unrivalled expertise and services and an unbeatable range of products,” said Adam Gerrard, chief data & information officer.
As part of the software deal, Halfords will upgrade to newer versions of Aptos’ POS, CRM and sales audit apps. With Aptos POS, Halfords employees will have access to extensive product, inventory, pricing, customer and order information.
“We recognise the importance of taking a digital-first approach,” Gerrard continued. “We have made it easier than ever for people to find us online, and we’ve invested in high-performance websites. The greatest benefit is then linking up digital and store experiences in a seamless way for the customer. For example, a customer browsing online for a product can quickly and easily arrange for click and collect at their local store,” he added.
Personalising the customer experience
To further improve and personalise the customer experience, Halfords runs Aptos CRM, integrated with its POS across retail stores, which feeds into a group-wide 360-degree view of customers.
Aptos CRM plays a major part in Halfords’ loyalty programme — Halfords Motoring Club —which has over 4 million members.
“The Halfords Motoring Club is a key pillar of our business, offering our members greater value through exclusive benefits and personalised services,” said Gerrard.
“The Motoring Club also provides a platform to tightly connect our retail and services formats, facilitating cross-promotion to an engaged audience. Aptos’ POS and CRM solutions play an important role in the success and growth of our loyalty programme.”
In addition to Aptos’ POS and CRM solutions, Halfords leverages Aptos sales audit, a powerful back office tool that consolidates Halfords’ transaction data. With Aptos Sales Audit, Halfords ensures its downstream systems benefit from a single, verified version of the truth.
“Halfords continues to lead in its markets through innovation and its commitment to understanding and optimising shoppers’ omnichannel journeys,” said Zaki Hassan, general manager, EMEA and APAC, at Aptos.
“We’re proud to support Halfords in its efforts to create a store environment that is highly experiential, inspirational and service-oriented.”