PG Forsta has launched Research HX, a suite of AI-driven market research tools designed to enhance efficiency, elevate data quality, and accelerate the delivery of actionable insights.
“As the demand for faster, more actionable insights grows, the industry needs tools that can keep pace. With Research HX, we’re enabling research teams to focus on strategic storytelling, deliver deeper insights, and create tangible value—removing the roadblocks of outdated systems and inefficiencies,” said Torbjorn Andersson, general manager for market research at Forsta.
Market researchers often find themselves bogged down by disconnected tools and time-intensive tasks such as data setup and cleansing. Research HX addresses these pain points by facilitating processes, reducing manual effort by up to 70%, and freeing researchers to focus on extracting meaningful insights and driving strategic decisions.
This platform extends the capabilities of Forsta Visualizations and introduces new features to transform the way researchers work.
Seamless integration and AI integration
Research HX provides an end-to-end integrated platform, replacing a host of disconnected tools. This unified system covers everything from data collection and analysis to reporting and visualisation, creating a more streamlined and efficient workflow for researchers.
By automating labor-intensive tasks like data preparation and analysis, Research HX can help reduce research timelines by over 50%. This enables researchers to bypass repetitive processes and dedicate more time to developing impactful insights.
In addition, the suite includes AI-driven features such as predictive modelling, text analytics, and summarization. These tools transform both structured and unstructured data into actionable insights, making complex data comprehensible and useful.
Whether conducting small qualitative studies like online focus groups or extensive quantitative research including CAPI and CATI methodologies, Research HX adapts to various research needs.
Furthermore, Research HX simplifies storytelling with intuitive dashboards that make data insights accessible and shareable. The platform’s features also allows users to automatically generate customized PowerPoint presentations, making it easier to present findings effectively.