mydealz, Germany’s largest social shopping community, is taking its user experience to the next level with a new partnership with Vonage. The collaboration introduces Rich Communication Services (RCS) to mydealz’s platform, offering shoppers a more dynamic, engaging way to explore deals.
As consumer expectations shift toward faster, more interactive communication, traditional methods are struggling to keep up. RCS changes the game by allowing mydealz to deliver real-time notifications, rich media content, and interactive experiences directly to users’ mobile messaging inboxes. Shoppers will now receive customised offers based on their preferences, complete with clickable buttons and visually compelling images.
Alex Wagner, VP Marketing at mydealz, said: “This new capability not only enhances the user experience but positions mydealz as a pioneer in the market. By integrating Vonage RCS, mydealz becomes the first in the region to bring this innovative channel to its marketing strategy, strengthening its competitive advantage in the digital shopping industry. With RCS, we’re able to provide our users with timely, visually engaging, and personalised deal alerts unlike anything we’ve done before.”
With Vonage’s RCS technology, mydealz is equipped with trusted message branding, improved reach, and better customer engagement while keeping costs low. This shift not only enhances the deal discovery process but also reinforces mydealz’s position as an innovator in the competitive digital shopping space.
Seckin Arikan, head of API at Vonage, said: “I am particularly pleased to see the RCS revolution gaining momentum in the industry. As part of the Ericsson Group, we have been dedicated to RCS development for over a decade, and it is truly exciting to witness its realisation. By combining our expertise with mydealz’s strategic vision, we’re enabling their marketing and CRM teams to deliver dynamic, personalised interactions directly to users’ devices. It’s not just about sharing deals; it’s about growing customer loyalty through meaningful and memorable shopping experiences.”