Trend-chasing brands are losing consumer trust
A shocking one-third of consumers find it embarrassing when brands chase viral trends, yet 93% expect them to stay culturally relevant. Sprout Social’s 2025 Index reveals that authenticity and originality set standout brands apart—trend-chasing alone won’t cut it.
In addition, consumers demand stronger action against misinformation (93%) and prefer Facebook for purchases, while TikTok dominates Gen Z and Millennials. Marketers must ditch the gimmicks, engage meaningfully, and align with what truly matters to their audience.
Social culture is evolving—are brands keeping up?
Employment tribunal dismisses maternity leave harassment claim
An employment tribunal ruled that a light-hearted comment made by NHS manager David Marston, calling his colleague Samina Ashraf “mad” for having more children, did not constitute discrimination. Ashraf, who filed a harassment claim, argued the comment was inappropriate, but the tribunal found it was a joke made in a supportive context.
The tribunal also dismissed additional claims of sex, religious, and racial discrimination, including allegations of being denied bereavement leave and professional opportunities. They rejected all claims.
Are robots more hireable than recent grads? employers think so
Many HR leaders prefer robots over recent college graduates, citing a lack of job readiness. A Hult International Business School survey found that 90% of companies avoid hiring graduates, opting for freelancers or automation.
Employers say colleges must better prepare students, as nearly 80% of grads learn more in six months on the job than in four years of school.
Experts urge a shift toward hands-on, skills-based education and stronger employer involvement through mentorship and training.