Sprinklr has announced a new integration with Bluesky, allowing brands to enhance their marketing strategies through improved audience engagement and content publishing. This partnership enables Sprinklr customers to create, manage, and publish content directly to Bluesky while tracking key metrics to inform brand strategies.
The integration also allows users to include Bluesky data in their social listening dashboards, providing a comprehensive view of audience engagement. By tracking broader analytics, brands can better understand their performance on Bluesky, guiding their overall business strategies. This move aligns with Sprinklr’s commitment to equipping brands with essential tools in the changing digital landscape.
Sprinklr vice president of partner strategy and development Jim Tomanchek said: “Bluesky provides a unique level of control to users over their experiences on the platform. This approach is important and differentiating, as it leads to strong communities tailored toward shared interests. In an ever-growing social ecosystem, consumers are self-selecting and identifying themselves based on their passions and interests. Brands need to be contextually informed about and able to participate in these communities. Those that can provide value will see engagement and return from these passionate customers.”
Bluesky currently boasts more than 30 million users, adding more than 14 million since the 2024 US presidential election. Notable users include Mark Hamill, who declared himself a “Twitter quitter,” and Rep. Alexandria Ocasio-Cortez, who became the first user to surpass 1 million followers on the platform, now totaling 1.7 million.