Sitecore has announced an impressive array of over 250 innovations to enhance its intelligent digital experience platform (DXP) and content management system (CMS). These advancements are centred around enhancing marketers’ capabilities to create and deploy exceptional digital customer experiences.
“Our AI-driven solutions offer customers the ability to elevate their content management experience, and the flexibility to integrate their own AI technologies within our adaptable framework. With our latest innovations across all core products, marketers can now create dynamic experiences rapidly and seamlessly scale their digital presence, delivering exceptional customer value,” stated Roger Connolly, chief product officer at Sitecore.
Sitecore Stream introduces three features into its product suite. Firstly, the brand-aware AI ensures that AI-driven actions remain aligned with brand guidelines, continuously learning to enhance the personalization and conversational quality of customer experiences.
Furthermore, AI copilots and agents assist marketers by automating various tasks, enabling them to focus on strategic initiatives. These tools include brand, campaign, content, experience, and optimization copilots, which enhance operational efficiency.
When it comes to agentic workflows, they blend human input with AI automation, ensuring a balance between efficiency and authenticity through chain-of-thought prompting and human-in-the-loop processes.
These innovations assist marketers in optimising their business impact. For instance, the Sitecore Stream AI capabilities enhance the entire DXP, including digital asset management and customer data platforms. New features, such as brand kits, help marketing teams manage their portfolios effectively by organizing brand guidelines and best practices.
In addition, the marketer-first CMS offers tools for variant generation and A/B/n testing to streamline content optimization and enhance user engagement.