Hot on the heels of their UK Customer Experience Award win in September, data platform innovators FoundIt returned to Wembley Stadium in November to take home another prize for their expanding trophy cabinet – a UK Digital Experience Award.
The London firm scooped Gold in the Best Online User Experience B2C category for their work on behalf of luxury online retailer Amara, and during their presentation judges were told how they optimised Amara’s website to reduce bounce rates and increase overall engagement.
This resulted in an impressive 17 percent increase in headline sales and revenue, explained FoundIt COO Chris Dunn.
In a conversation with Customer Experience Magazine following his firm’s win, Chris said:
“Our work essentially helps online customers to process information quickly on retail sites, holding their hand in a way using specific language. It’s fantastic to see how we can help these businesses improve their online offering this way.”
FoundIt are proving to be a David compared to the Goliaths they have once again overcome to clinch awards.
In September, the firm won their Engaging Customers Online UK Customer Experience Award by beating big-name competitors including mobile giant EE and Firstsource.
This time around the giant-slaying continued, with Lloyds Banking Group and Virgin Money falling by the wayside as FoundIt claimed Gold.
Runners-up for the Best Online User Experience B2C category were Hallam Internet, on behalf of Virtual Runner.
Meanwhile, there is no sitting on their laurels for FoundIt, as Chris said the firm was already working on software that he confidently predicted could potentially land the company future awards.
“We are continuing to work on ways to prevent ‘bounce’ on retails sites, and ultimately this is as good for customers as it is for the retailers. Exciting times ahead as always.”