Author: CXM Editorial

Intu Launches Revolutionary Digital Screens

A cutting-edge network of screens that revolve between portrait and landscape to keep shopping centre customers entertained is to launch at intu’s popular retail and leisure destinations across the UK. It will be the first time ADI’s innovative Epoch screens have...

What is Microsoft’s Mysterious New DirectReality?

Microsoft has trademarked “DirectReality” ahead of its E3 press event on Sunday, with some hints that this mysterious service might involve holographic apps. The software giant describes DirectReality as “online computer software for holographic applications” and software as a service....

How Amazon’s Robot Army Is Driving Customer Experience

I bought a Fitbit Charge 2 last month from Amazon. As I researched models online, I received an offer for an Amazon Prime trial, including free shipping and more, so I signed up. The Fitbit shipped that day and arrived on...

Salesforce Brings Its AI-Powered Einstein to ABM

The audience at the Paris stop of Salesforce’s World Tour got a surprise this morning when Alex Dayon, president and Chief Product Officer Salesforce, unveiled Einstein Account Based Marketing (Einstein ABM). It’s not a product per se, but an orchestration of...

Google Home Gets Two Quirky New Ads to Show off What It’s Capable of

https://www.youtube.com/watch?v=9I20frbeawg Google has released a pair of new ads to promote its connected home speaker Google Home. The ads arrive alongside a current Google Home sale, and both embrace that playful style common in a number of the search giant’s commercials. The videos make use...

Apple is Doing Something Unprecedented to Make Fixing Cracked iPhones Easier

By the end of 2017, Apple will put its proprietary machines for fixing cracked iPhones in about 400 authorised third-party repair centres, including Best Buy. The company had previously restricted the use of its so-called Horizon Machine to its nearly 500 retail...

Hyperloop One Proposes London to Edinburgh Trip in 50 Minutes

Three UK routes are being considered for Europe’s first Hyperloop, the high-speed transport technology backed by Tesla boss Elon Musk. Routes from London to Edinburgh, Liverpool to Glasgow, and Cardiff to Glasgow have all been shortlisted by Hyperloop One, one of...

Future Cities Catapult to Plot the Future of PlanTech at London Tech Week

There are few industries left out there whose name some hustling, enterprising soul hasn’t tried to append ‘tech’ to stir up a bit of publicity and momentum. FinTech, PropTech, RegTech, GovTech, the list goes on and on. And while some might...

What Is 5G and When Will It Launch in the UK?

The next evolution of mobile data could be the last step-change we see in mobile data transmission. Mobile data use has rocketed over the past five years – increasing 74 percent alone in 2015 – taking the overall global figure to...

Five Key Talking Points from the 2017 EMEA Adobe Summit in London

The annual EMEA Adobe Summit in London is a huge calendar event for us at Cognifide, as part of the WPP Adobe Alliance. We get to sponsor, host clients and engage with some of the leading marketing minds from around the...