Author: CXM Editorial

Optimizely introduces AI agents to transform marketing workflows

Optimizely has launched AI-powered marketing agents to enhance core functions like content creation, campaign management, project oversight, and experimentation analysis. “These Opal advancements are a game-changer for marketers, revolutionising how they harness AI across their everyday tasks. Our suite of tools...

Retailers turn to AI and observability for better digital journeys

The retail industry is leveraging observability to improve digital customer experiences (DCX) and streamline operations, with significant ROI to show for it. According to New Relic’s latest report, retailers see a fourfold return on investment (ROI) from strategic observability efforts....

Talkdesk streamlines agent workflows with embedded CX solutions

Talkdesk has announced a new way to streamline the agent experience by integrating its tools directly into widely used customer relationship management (CRM) and helpdesk platforms. The new offering, Talkdesk Embedded, allows businesses to integrate Talkdesk Workspace, Talkdesk Conversations App, and...

64% of global fraud victims lose trust in brands

According to Telesign’s latest report, fraud poses significant risks to consumers and brands. The report highlights that 92% of consumers believe companies are responsible for safeguarding their digital privacy. However, 64% of global consumers and 58% of U.S. fraud victims...

Gen Z and Millennials turn to podcasts for news and connection

Podcasts have become a leading platform for brand discovery, particularly among younger audiences, surpassing traditional media channels. According to GWI’s latest report, the trend has accelerated since 2021, with Gen Z listeners playing a significant role in this shift. The survey...

93% of young workers face age discrimination at work

Negative stereotypes and mistreatment in the workplace are pushing young people out of jobs, as new research from UK Youth and KFC UK&I reveals a record 872,000 economically inactive individuals aged 16-25—the highest figure since tracking began in the early...

New PayPal feature simplifies collecting money with friends and family

PayPal has announced a group money pooling feature in the U.S., Germany, the U.K., Italy, and Spain just in time for the holiday season. The feature will enable users to collaborate with friends or family to collect funds for shared...

Mitel introduces new CX management platform to boost customer engagement

Mitel has launched Mitel CX, an AI-driven platform that allows organizations to enhance engagement, streamline operations, and exceed the expectations of today’s digitally savvy consumers. As customers demand faster, more tailored interactions, businesses invest heavily in communication technologies to stay competitive....

Alight redefines employee benefits with a Microsoft Teams integration

Alight has unveiled a collaboration with Avanade, a Microsoft solutions expert, to integrate Alight Worklife with Microsoft Teams. The integration aims to streamline access to employee benefits and well-being information, providing users with a seamless experience in their daily workspace. “Today’s...

Technology and costs transform the landscape of business travel

According to the latest report from the International Workplace Group (IWG), the nature of business travel has undergone a permanent shift, driven by advancements in technology and changing global dynamics. The study reveals that routine meetings between international teams are now...