Author: CXM Editorial

GenAI in marketing: who’s winning and who’s falling behind?

Despite the growing adoption of GenAI in marketing, 27% of CMOs report that their organisations have limited or no technology integration into their campaigns. While some companies are leveraging AI at an accelerated pace, others remain hesitant, according to a...

USCXA winner Prudential launches a solution to cut the chaos out of workplace absences

Insurance and retirement management company Prudential Financial has launched OneLeave, a new solution designed to simplify the often-confusing world of employee absences and disability claims, reducing disruptions for both workers and employers.The platform brings together Prudential’s absence and disability management...

The holiday return flood: 65% of shoppers sending gifts back

According to a recent Akeneo report, nearly two-thirds (65%) of consumers returned or exchanged a holiday purchase this year, with the majority (65%) preferring to return in-store rather than ship products back. This shows a growing consumer awareness of sustainability,...

Challenges for UK businesses: legal risks, job cuts, and ROI justification

Workplace ‘banter’ poses legal risks for employers   Workplace banter continues to challenge businesses, with 57 tribunal cases last year linked to discrimination and harassment, according to GQ Littler. Allegations included racist, sexist, and inappropriate remarks, often dismissed as harmless jokes. Employment...

New Typeform release streamlines data collection and analysis

Typeform has introduced its Winter ’25 release, expanding its AI capabilities to enhance every stage of the data collection process. With updates to Creator AI, Interaction AI, and Insights AI, the platform now enables businesses to generate more effective forms,...

Younger employees feeling more of the stress

Coinciding with news that dissatisfied Generation Z workers are creating a timebomb for Britain’s National Health Service. New research from time-management specialist Avilio finds that younger employees are disproportionately experiencing stress and burnout at work.A survey of 1,284 UK workers...

8×8 and CallCabinet team up for compliance crackdown

If you thought your work calls were just between you and the person on the other end of the line, think again. 8×8 has just brought in CallCabinet as its go-to compliance call recording partner, ensuring that businesses can keep...

Is your business missing out? 32% of customers want more chatbot interactions in 2025

Vonage has unveiled its latest customer engagement report, which highlights the evolving consumer preferences for business communications and shows the increasing role of artificial intelligence (AI) in enhancing customer interactions.“A highlight of this year’s results is the reinforcement on the...

Genesys and Mitel target AI-driven CX overhaul

Two major players in AI-driven customer experience and business communications are joining forces to shake up the enterprise market. Genesys, an AI-powered experience orchestration company, and Mitel, a global business communications provider, have announced a new strategic partnership designed to...

This week in CX: can AI and humans coexist in CX?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re exploring the growing tension in the work-from-home debate, how Gen Z employees are driving the shift toward remote work, and why adding a human touch...