Author: CXM Editorial

The Power of Content Marketing and the Opportunities for the Customer Experience

Content marketing, the marketing technique of systematically creating, distributing   and recycling relevant content to attract, engage, acquire and keep customers. 2012 felt like the year that content marketing as a...

Rewarding loyalty

Why do we advertise? Is it because we are so proud of a new product that we have to boast about it to the world, is it because we want to entice a customer away from a rival or...

Customer Focused Strategies. Are they worth it?

Strategic thinking is ‘the art of outdoing an adversary, knowing that the adversary is trying to do the same to you’ (Thinking Strategically – the competitive edge in business, politics and everyday life: Avinash K Dixit & Barry J Nalebuff)....

Motivating customers to share and return via social media

Once customers have purchased from you online, they have made a clear investment in your brand, and are likely to feel positive – so what can you do with that positivity? From social media to search engine optimisation, online retailers are...

Lebara making customers SMILE

Multi award-winning Lebara Customer Service have a lot to be proud of – employee engagement, industry high NPS and customers tweeting their love for the contact centre. Here they tell us some secrets to their success. The London based call centre...

Whose Priority Do We Listen To?

The whole point of customer experience as a business topic is to reset priorities. The theory is crystal clear and the fundamental point is obvious. Yet personal experience tells us that many organisations remain off the pace. Why is that? The fact...

The Widening Gulf of Customer Experience

The term customer experience has in the past few years gained wide adoption. Its promise to drive business growth and the numerous stories of how successful organizations deliver an exceptional customer experience has made it one of the most used...

Listening to customers matters

Business software and services provider Sage is one of the UK’s biggest technology success stories. Launched by two entrepreneurs in Newcastle more than 30 years ago, today’s global FTSE100 business helps over six million customers around the world. Sage’s Jonathan...

Insightful London Conference

Networking and inspiring speakers made the Confirmit Community Conference an educational and insightful event. Held at the Park Plaza Riverbank hotel, which overlooks the River Thames and the Houses of Parliament, the London conference featured a wide range of speakers who...

Finalists Announced

Finalists have been announced for the prestigious UK Customer Experience Awards 2013, which will take place in London in October. The volume of entries has increased dramatically over previous years and the caliber is exceptional. Finalists were notified on Thursday, June...