Author: CXM Editorial

A Winner’s Story – Virgin Money

The Story of Virgin Money’s Lounges Virgin has a 40-year history of going into areas with the aim of making things better for customers. In the last 12 months, we’ve set out to do the same for banking. Our long-term ambition...

Waitrose – Measuring the Magic

Waitrose has demonstrated its commitment to continuous improvement of customer satisfaction by launching a customer experience management (CEM) programme with Empathica, the UK’s leading CEM provider. Replacing their current mystery shopping initiative, the new programme will be designed to assess the...

The Customer Experience Business Part 2

As I said in last month’s issue, the unexpected discovery that came as a result of my research project of five great companies is that, although they are all in different industries, they all share five things in common. Since...

Hard to say I’m sorry…

‘Sorry seems to be the hardest word.’ I wouldn’t usually open an article by quoting Elton John. I am today, but only so I can immediately disagree with him. That’s because I think sorry is actually one of the easiest words....

10 lessons learned about customer experience

Over the 10 years working with leading global brands, we’ve learned that sometimes it’s executing the basics well that allows brands to break through to new levels of success. Here are some of the key lessons we’ve taken from our...

Rethinking the Risk and Reward Relationship?

The risk/reward principle is well understood, but is it a mindset – a particular lens for viewing life through, or something closer to the rules of a particular game? A game, moreover, often played by people who think of themselves as...

Gold Medal Customer Experience

What can we learn from the award winners? In the year of the London Olympics, the gold medals for Customer Experience were handed out at the UK Customer Experience Awards on Friday 21st September. Here, one of the judges, Paul Weald,...

The Customer Experience Business

Last month, in July, I gave a keynote speech at the Inman Connect Conference in San Francisco. At the 2010 conference we were awarded the highly-acclaimed title, “Inman’s Most Innovative Brokerage”. We won the award for our thought leadership in...

UK Customer Experience Awards 2012

The creme de la creme of Customer Experience Management gathered in Covent Garden on Friday 21st September to recognise and celebrate the excellence of their teams at the UK Customer Experience Awards sponsored by InsightNow. The Finals & Gala Awards...