Author: CXM Editorial

Applause and Webex expand partnership to enhance accessibility for all
Applause has announced an expanded partnership with Webex by Cisco to enhance accessibility across its suite of collaboration tools. This initiative strengthens Webex’s commitment to inclusive design, ensuring all users—including individuals with disabilities—can seamlessly engage with its products.As part of...

After shadow IT, shady AI creations could create operational chaos
Business IT departments have long fretted about unofficial applications in offices and networks. Now shadow artificial intelligence poses a new challenge, as workers create smart tools, content, images and ideas. All with a little help from their friendly AI. The campaign...

Majority of zero-hours workers trapped in insecure jobs for years  Â
Two-thirds of employees on zero-hours contracts have been working for the same employer for over a year, with one in eight stuck in these precarious conditions for more than a decade. Meanwhile, almost half (45%) have been with the same...

CallTower and Five9 boost unified communications and contact centres
CallTower has announced a new partnership with Five9 to deliver a fully integrated communications experience by connecting CallTower’s Operator Connect for Microsoft Teams with Five9’s advanced contact centre platform.By merging CallTower’s UCaaS (Unified Communications as a Service) capabilities with Five9’s...

Fortune’s top companies, tighter customs controls and Asda workers’ victory
Fortune’s most admired companies: embracing flexibility to attract talent Fortune has released its annual list of the Most Admired Companies, highlighting those that have excelled in leadership, innovation, and investment value. This year, a key factor driving admiration is adopting hybrid...

Dealing with tariff changes in customer experience messaging
Tariffs have exploded into the news as the US government wages economic conflict. Challenging allies and foes with rates unseen since the 1940s. While they seem like an issue for big business and politicians, tariffs will affect everyone and all...

SoundHound AI gives car voice assistants a personality makeover
SoundHound AI has introduced a new level of personalisation to its in-vehicle voice assistants with the launch of Brand Personalities for its SoundHound Chat AI Automotive platform. The feature, touted as the first of its kind, allows automakers to create...

AI and personalisation are shaping the future of websites
Sitecore has released its latest report, exploring key trends, priorities, and challenges shaping the future of website technology across industries such as financial services, manufacturing, technology, and retail.“Marketing organizations have an immediate opportunity to better serve their customers by embracing...

Press Ganey introduces AI-powered innovations for better patient and workforce experience
Press Ganey has unveiled new tools to revolutionise how healthcare organizations collect, interpret, and act on feedback. These innovations, built specifically for the healthcare sector, leverage real-time insights, predictive analytics, and adaptive engagement to help leaders anticipate challenges and drive...

Consumers are tuning out: how can brands overcome marketing fatigue?Â
A new report from Optimove highlights a growing challenge for marketers: consumer marketing fatigue. The report reveals that many customers are overwhelmed by excessive, irrelevant, or poorly timed messaging. As brands compete for attention, they must find ways to engage...