Author: CXM Editorial

Bridging the empathy gap with customer experience automation 

Without automation, there is much less efficiency, clarity, and speed of service. According to the CXA Impact report, 95% of growing businesses say that automation helped them achieve what they couldn’t on their own. Customer experience automation (CXA) is especially important...

This week in CX: 3 technologies that will transform customer service and support

Happy Friday! Here’s the latest roundup of industry news from this week in CX. This week, we’re discussing three technologies changing customer service, HubSpot’s new AI research in marketing, and the recent launch of ChatGPT Enterprise on August 28th. Key News Consumer research...

Do you want to take your eCommerce to a new revenue level?  

The new era is here, and with it the path to eCommerce success. By joining SALESmanago’s dynamic webinar with renowned eCommerce experts you get to explore innovative strategies to elevate customer engagement and differentiate your business from the crowd. We are...

This week in CX: can you spot the use of AI in retail?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how airline companies are using their social media platforms, research into the use of AI in retail, and how TV ads are appealing to...

This week in CX: Can customer reviews powered by generative AI be trusted?

Happy Friday! Here’s the latest roundup of industry news from this week in CX. 📢 This week, we’re looking at Qualtrics new Video Feedback, Amazon new product review powered by AI, and gift cards winning strategy by New Look.  Key news According to...

What is the potential value of prompt engineering in CX?

With the development of Open AI’s ChatGPT, the discussion about a new role of ‘prompt engineering’ has started coming up more often. Prompt engineering is a way of communication with the large language model, a relationship between a human and machine...

This week in CX: the risk of generative AI

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at small business attitudes to customer support, what Londoners think of brand loyalty, and the risks of increasing generative AI. Key news The Great Resignation, a...

Video feedback to capture customer’s authenticity and foster human insights  

Over the past few years, the rapid development of AI (artificial intelligence) and deep learning opened a window for new CX technologies. Video feedback has emerged as an automated tool that brands can use to better understand their customers’ emotions...

This week in CX: how good are your post-purchase & personalised experiences?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how retailers are failing post-purchase, what customers actually think of personalised content, and the lack of understanding about what service design is. Key news Medallia has surpassed...

This week in CX: has the hospitality industry been sidelined?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at how the hospitality industry feels unsupported, as well as Gartner’s definition and perspective on ‘AI-mature’ organisations. Key news In case you’ve somehow missed it (it’s...