Author: CXM Editorial

This week in CX: Alida, Zendesk, and Amazon

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Zendesk’s newest integration, Amazon Prime changes, and the recent Gartner survey.  Key news Alida introduced its newest Summer 2022 product release – Customer Journeys – as...

Why implementing a Customer Engagement Platform is crucial

Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations.  Twilio has been ranked as a “Customer Engagement Platform” leader. They...

This week in CX: Medallia, Qualtrics, and Sabio

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at the call centre industry, the metaverse, and the next e-commerce rush.   Key news According to new analysis from the Qualtrics XM Institute, companies with the best...

What does the new subscription report reveal about customer churn?

Piano, a leading digital experience platform, released its 2022 Subscription Performance Benchmark Report. The study analyses customer behaviour in publisher subscription environments. This report looks at current behaviour throughout the customer journey: overcoming registration obstacles; turning registered users into subscribers; engaging...

How does the iGaming industry promote itself so well?

The iGaming industry is one of the most prevailing industries to date. Yet something that’s not commonly spoken about is just how the iGaming industry promotes itself so well. Like tobacco companies, iGaming companies have strict laws on how they...

Two-thirds of UK brands are underutilising their marketing data

Nearly two-thirds of UK brands are underutilising their data. Its effectiveness is limited by focussing on general analysis activations, rather than more sophisticated techniques. While the majority are activating their data, just a few marketers (5%) are not applying their...

Amazon Prime Day: the issue of ‘Choice Overload’

Millions of shoppers* could abandon their carts this Amazon Prime Day. 10% of UK consumers are set to desert purchases when offered an overwhelming level of choice. That’s according to a new study conducted by customer engagement platform, Emarsys. Overwhelming Prime...

How to improve the CX at your vacation rentals

Within the past few years, many landlords have begun transitioning some of their higher end properties from leased annual rentals to vacation rentals – it is simply more profitable to do so. Even if the properties aren’t occupied every month...

5 Steps for providing a positive work environment

A positive work environment is important for maintaining overall team productivity and employee retention. The workspace should be physically comfortable for employees to enhance their work output. More importantly, all employees should have the tools to succeed located in an...

Winners announced for US Customer Experience Awards 2022

The inaugural edition of the US Customer Experience Awards, organised by Awards International, announced the winners for this year’s program. The first-ever edition of USCXA® brought together leading businesses from across US to share the most remarkable achievements in customer experience. Top companies...