Author: CXM Editorial

The new generation of conversational CRM: an interview with Matthias Göhler 

With the rapid development of technology and constant social and economic disruptions, many companies have faced customer relationship management crises. We repeatedly reported about it last year.   A concerning report’s findings told that 43% of professionals found their CRM software too...

Four key elements of Starbucks’ customer personalisation strategy

The most recent Cheetah Digital 2022 Digital Consumer Trends Index survey found that 74% of global consumers want brands to treat them as individuals. Therefore, personalisation is a critical factor for companies to consider as the economy points to more...

5 business books that will shift your perspective on leadership

Over the past months, we have been discovering books that might bring us some fresh ideas on becoming an even more connected, efficient, and aligned team. Out of the many publications we dwelled on, this has been whittled down to...

Boutique Bliss: Dolce&Gabbana advancing immersive experiences

Marketing tools and brand awareness are rapidly advancing to accommodate the progression of our tech-world. We are now constantly in the search for innovative, energetic new campaigns to impress customers and other competitive businesses alike. Experiential marketing to show off your...

Join a conversation on winning CX strategies with Reputation, Greene King, and Ipsos

The CXM team are glad to announce that we will be hosting an innovative, exciting new webinar in partnership with Greene King, Ipsos and Reputation. This dynamic virtual event will explore the importance of Online Reputation Management and Customer Experience...

Winners announced for Turkey CXA’22: setting the example for all

The second edition of the Turkey Customer Experience Awards, organised by Awards International, announced the winners for this year’s programme.  It was a successful year for leading companies in Turkey, with the best of the best being shortlisted for the finals....

Fashion in the metaverse: who are their customers?

The concept of the metaverse is still nascent. However, it harbours immense potential for the fashion industry in this digital revolution. Moreover, the freedom and flexibility of WEB3 allows fashion vendors of any size to break into the virtual world...

Hear me out: top five CX podcasts of 2022 (part 2)

The passion for doing right for users, employees, and the planet motivates CX leaders to constantly expand their interests and apply proven methodologies for solving wicked problems. Our insights and readership show us that the CX community is eager to...

The progression of the metaverse era: what challenges are social media teams tackling?

According to the recent Sprout Social’s UK & Ireland Index 2022, 85% of social media marketers anticipate incorporating new technologies like Virtual Reality, the Metaverse, and NFTs into their social media strategy within the next year. Moreover, 30% of marketers believe their...

McKinsey’s latest research finds that a third of UK consumers see a lengthy economic recession 

Consumer pessimism about the UK’s economic recovery hit an all-time high in April 2022. Nearly 35% of UK consumers say they believe the economy will show regression or fall into a lengthy economic recession. This lack of confidence in the UK’s...