Author: CXM Editorial

Gartner reveals top three priorities for CMOs in 2025

Gartner has outlined three critical priorities for Chief Marketing Officers (CMOs) to achieve marketing excellence in 2025. These include transcending disruption, elevating enterprise-wide impact, and maximising marketing yield. Ewan McIntyre, VP Analyst and Chief of Research for Gartner’s Marketing Practice, said...

Twilio Segment and AWS team up to redefine customer personalization 

Twilio has announced the public beta launch of Linked Audiences for Amazon Redshift. This will help Twilio Segment and AWS users create more dynamic, data-rich audiences, enhance customer profiles, and scale personalized marketing efforts. “This builds on our existing Segment and...

Conversational commerce surges on Black Friday

Infobip recorded an impressive 3.4 billion customer interactions this Black Friday on its platform, marking a 26% year-over-year increase. Messaging channels like SMS, Email, and WhatsApp led the way, contributing 1.8 billion interactions, up from 1.7 billion in 2023. Rich Communication...

TaskUs and Red Points partner to combat digital fraud and counterfeits

BPO and digital services provider TaskUs and Red Points, a provider of AI-powered brand protection, have announced a strategic partnership to tackle the growing threat of digital fraud and intellectual property (IP) violations. The collaboration combines TaskUs’ expertise in Trust &...

RingCentral enhances Zendesk integration to improve customer support efficiency

RingCentral has expanded its collaboration with Zendesk by launching the Zendesk Talk Partner Edition for RingEX, an enhanced integration designed to simplify workflows and personalise customer interactions. This solution integrates RingEX’s advanced voice capabilities and real-time call data directly into...

Orange Business debuts a suite of genAI solutions to simplify adoption across businesses

Orange Business, the enterprise division of the Orange Group, has introduced Live Intelligence, a comprehensive suite of generative AI solutions designed to democratise access to AI technology for businesses and local authorities. The initiative builds on the company’s sovereign GenAI...

Black Friday 2024 sees shifts in UK e-commerce app trends 

According to data from AppsFlyer, this Black Friday, UK shoppers drove a 43% increase in iOS in-app purchases and a 31% rise in Android compared to average Fridays in November, showing a reliance on e-commerce apps. Year-over-year, Android purchases experienced...

Women earn less in 70% of female-dominated roles

A recent analysis of Office for National Statistics data by HR and payroll software provider Ciphr highlights that 70% of female-dominated jobs in the UK have a gender pay gap favouring men. The study examined over 50,000 employees and revealed...

Amazon Connect elevates customer experience and loyalty with genAI

AWS has unveiled new generative AI features for Amazon Connect to help organizations enhance customer satisfaction through faster resolutions, proactive engagement, and seamless service delivery while reducing operational costs. A significant addition is an automated segmentation for proactive outreach, which allows...

UK employees take the lead in Europe’s AI revolution at work

UK employees are emerging as Europe’s leaders in adopting artificial intelligence (AI) tools for work, according to a new global survey from Freshworks. While AI faced initial scepticism, the findings reveal a shift in attitudes, with a quarter of UK employees...