Author: CXM Editorial

Dealing with tariff changes in customer experience messaging

Tariffs have exploded into the news as the US government wages economic conflict. Challenging allies and foes with rates unseen since the 1940s. While they seem like an issue for big business and politicians, tariffs will affect everyone and all...

SoundHound AI gives car voice assistants a personality makeover

SoundHound AI has introduced a new level of personalisation to its in-vehicle voice assistants with the launch of Brand Personalities for its SoundHound Chat AI Automotive platform. The feature, touted as the first of its kind, allows automakers to create...

AI and personalisation are shaping the future of websites

Sitecore has released its latest report, exploring key trends, priorities, and challenges shaping the future of website technology across industries such as financial services, manufacturing, technology, and retail.“Marketing organizations have an immediate opportunity to better serve their customers by embracing...

Press Ganey introduces AI-powered innovations for better patient and workforce experience

Press Ganey has unveiled new tools to revolutionise how healthcare organizations collect, interpret, and act on feedback. These innovations, built specifically for the healthcare sector, leverage real-time insights, predictive analytics, and adaptive engagement to help leaders anticipate challenges and drive...

Consumers are tuning out: how can brands overcome marketing fatigue? 

A new report from Optimove highlights a growing challenge for marketers: consumer marketing fatigue. The report reveals that many customers are overwhelmed by excessive, irrelevant, or poorly timed messaging. As brands compete for attention, they must find ways to engage...

More than 20 million U.S. workers plan to skip work after Super Bowl

This year’s Super Bowl will create waves not just on the field but also in workplaces across the U.S. An estimated 22.6 million employees plan to miss work on Monday, February 12, 2025, following the big game, setting a new...

Pipedrive rolls out AI agents to support sales teams

CRM vendor Pipedrive has introduced a new AI vision featuring a network of digital agents designed to assist sales teams around the clock. The AI agents aim to streamline various aspects of the sales process while allowing sales professionals to...

How business can meet the needs of the vulnerable customer

A recent report highlights that up to 35 million British people remain unknowingly vulnerable, and increasingly reliant on digital channels for support. With many brands building focused personas of their customers, it is easy for the vulnerable to slip through...

Can a 4-day week create a better employee experience?

The world of work is a dynamic environment, where a recent focus on flexibility has turned the topics of employee engagement and attendance into politically charged issues. Implementing a 4-day week doesn’t just affect the business, its workers, and partner...

Brits still trust letters over emails, study finds

In an age of emails, texts, and endless app notifications, you’d think the humble letter was dead. Think again. New research from Quadient reveals that Brits still love their post—79% sent a letter last year, and over half (53%) say...