Author: Paul Ainsworth

CXM Book Club: Customer First by Naeem Arif

With Customer Experience firmly cemented in the consumer consciousness, and the key differentiator for brands in the modern retail landscape, a raft of new titles are hitting bookshelves in a bid help businesses craft their CX offering according to the...

IG Group UK Purchased by Assist Digital

International CX management firm Assist Digital has acquired world-leading consultancy IG Group UK Ltd. In a move which positions the company favourably in the rapidly growing global Digital Transformation market, Assist Digital is looking to widen its skills base and strengthen its...

Wake-up call for CMOs as CX Survey Spots Critical Flaws

New research has found that 36 percent of CMOs admit their brand still hasn’t invested in Customer Experience, despite 88 percent expecting a focused CX programme to yield long-term customer loyalty and increasing sales over time. The survey of over 100 senior...

Sainsbury’s Trials Till-Free Store in London

The UK’s first till-free grocery store has opened its doors in London, but owner Sainsbury’s has been warned to not to underestimate the “power of human interaction”. In a month that saw the proposed merger between Sainsbury’s and Asda shelved thanks...

Dubai Hosts ‘Digital Experience Now’ Networking Event

Contentsquare is making its event debut in Dubai with Digital Experience Now – aka The DEN – a networking conference exclusively for digital leaders across the Middle East and North Africa. Following Visa’s recent report stating that the number of online...

CX and Sustainability Key Goals for Dubai Airports

Dubai Airports Corporation (DAC) wants to lead the way in making sustainability, affordability, and efficiency key to the growth of the travel industry for decades to come. This was the message from DAC CEO Paul Griffiths, who delivered a keynote speech...

Let’s Get Healthy Trains Co-op Staff to Help Vulnerable Customers and Colleagues

UK Employee Experience Award winner Let’s Get Healthy is behind a new campaign to help the Co-op support customers and colleagues who have suffered a bereavement. Let’s Get Healthy, which won Gold in the Health & Wellbeing category at the 2018 UK Employee...

Customers Choosing Brands They Agree With Ethically

Thirty-five percent of UK customers only engage with brands they agree with ethically, highlighting the need for brands to consider more than just products and price points. A new report published by customer engagement specialist ELLO Media, Understanding Customer Expectations of Brand Loyalty...

Fan Service: Arsenal FC’s Branding Boss Talks CX Goals

Charles Allen is Head of marketing with one of the Premier League’s most beloved institutions, Arsenal FC, and a speaker at the upcoming Brand Marketing Summit Europe, hosted by Incite group in London on June 25 -26. Charles is one of...

Ten Worst Phrases a Contact Centre Worker can Say

“Calm down” has been voted the worst thing to say to customers over the phone, according to a new poll of more than 100 call centre and customer service professionals. In a survey carried out by enterprise communications company Fuze at the...