Author: Paul Ainsworth

Good News and Bad for Tech Firms in Brand Loyalty Index

The 2018 Brand Loyalty Index from Sodexo Engage has revealed that technology brands continue to dominate when it comes to customer loyalty and building those all-important relationships that promote future sales. Promotions and giveaways, alongside product experience, have been the main drivers...

Aptean Unveiled as Sponsor for 2019 UK Complaint Handling Awards

Software solutions firm Aptean has joined the UK Complaint Handling Awards as a sponsor ahead of the 2019 event in the heart of London. The global company, which helps streamline the operations of over 2,500 organisations in 54 countries, has joined...

Retailers Failing to Identify Most Loyal Customers

Retailers do not know who their most loyal customers are and cannot therefore know if their loyalty strategies are inspiring prolonged customer advocacy, it has been revealed in a new study. Research by Forrester Consulting on behalf of Collinson, has found...

Employees’ Christmas Wish-List for Bosses

Christmas may be the perfect time for gift giving, however when it comes to the workplace many bosses aren’t rewarding or recognising their employees with a token gift, according to new research. A study of 1,000 UK workers published in the Most Generous...

‘New Working Order’ Emerges From Generation Z

Generation Z is prioritising job satisfaction and working for the good of society ahead of income, according to new research. A report from smartphone manufacturer Huawei, in partnership with Chris Brauer, Director of Innovation at Goldsmiths, University of London, is based...

DTC Brands Mistaken Over Customer Friction Points

Forty percent of direct-to-consumer (DTC) brands think it’s okay to have three or more ‘friction points’ in a customer buying journey – and they could be set to fail as a result. A new report from ERP platform Brightpearl looked closely at the...

OAPs ‘Marginalised’ in Utilities Communication ‘Blackout’

Almost a fifth of pensioners are facing a communications blackout from utility companies, worrying new research has shown. Eighteen percent of elderly respondents reported no communication from utilities firms through any channels, advertising agency d.fferent found. Bright Sparks:  How Smarter Comms Can Boost...

CX ‘More Important Than Profit’, Study Shows

Customer Experience is more important to businesses than profit and revenue growth, new data has revealed. Research by Engage Hub shows over two-thirds of C-level executives interviewed see Customer Experience as a top business priority. The flagship report, The Customer-Centric Organisation,...

Experience Gifts Emerging as Xmas Favourites

Brits are set to spend £1.6bn on experience gifts this Christmas in an effort to cater for a ‘got it all’ generation, new research has found. The data from Barclaycard shows that nearly one-in-five (19 percent) UK shoppers plan to choose an experience-based...

‘Time-Poor’ Women Prompt Increase in Office Styling Sessions

Bookings for make-up artists and stylists to UK workplaces has more than doubled in the last year, according to a firm providing call-out services. Beyou, an app that books stylists to arrive at locations chosen by users, has found that the...