Archives

CXM and Capita are hosting a webinar about the need to simplify digital self-service

CXM is delighted to announce that we will be hosting a webinar in partnership with Capita, a consulting, transformation, and digital services business. The main topic is the urgent need to simplify digital self-service and create proactive strategies that sustain...

Four reasons why experience should be the core of any ESG strategy (part 2)

Some of my most recent conversations with executives have revealed that ESG initiatives are among their top priorities. In this two-part series for Customer Experience Magazine, I’m exploring the role experience management leaders can play in bringing ESG strategies to...

A picture’s worth a thousand purchases: Two-thirds of shoppers prefer real customer photos from brands over professional shots

Over half (51%) of global consumers agree social media influences purchases, and 65% find the availability of previous customer photos on social media and websites essential in their purchase decision Research from Bazaarvoice, the leading provider of product reviews and user-generated content...

Four reasons why experience should be the core of any ESG strategy (part 1)

We are living through a period of heightened awareness about some of the biggest challenges of our time. People across the globe care increasingly about issues such as climate change, inclusion, and product accessibility. Unsurprisingly, most of the executives I’ve spoken...

Human or Machine: will AI change the trajectory of content writing?

Drafting engaging articles takes exceptional writing skills, critical thinking, research, and empathy. As a team dedicated to creating quality content, we see writing as an explorative process based on human experiences and emotions no machine could understand or reproduce. However,...

Three pillars of truly effective multilingual customer support

Have you ever felt disoriented while shopping in a foreign country? If so, you know how confusing that can be. Now, imagine you’re the merchant and you’ve got a customer who doesn’t speak English. How hard can it be for...

HR Week: CXM partners with one of the biggest HR conferences in Europe

The CXM team is excited to announce a new media partnership with one of the largest HR conferences in Europe. With 150+ exceptional speakers from various industries, this event is going to inspire leaders across industries to design workplaces where...

Reasons to apply for the Gulf Customer Experience Awards 2022

There is no doubt the Gulf region is becoming a key player in the CX further development. With investments pouring into the emerging need for seamless digital services, maintaining a high-quality customer experience is taking its priority. It comes as...

Elevate your 2021 Christmas marketing strategies with these four trends

As we head into the Christmas shopping season, brands and agencies are looking to create strategies to reach consumers, generate awareness, and beat out the competition. While this task may seem simple, the shopping ecosystem is complex and can be...

Happy first day of work – improve your employee onboarding experience

Ensuring a happy first day of work for a new employee is much more important than many organisations would ever imagine. According to recent studies, the employee onboarding experience is crucial for long-term satisfaction and optimal performance, yet many brands...