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Why AI mastery is key to becoming a CX champion 

Even with all the technology available today, true CX champions are still a relatively rare breed. A recent study by MIT, on behalf of SAS, found that just 15 per cent of organisations can claim to be CX champions, while...

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Are we reaching the email endgame? 

Recent reports in publications such as The New York Times have questioned email’s longevity as a communication channel of choice. But what’s the reality? How can we do communication with customers effectively? The argument goes that Generation Z (born between 1997...

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AI voice recognition

The evolution of data: will AI voice recognition shape how we serve our customers? 

Data as we know it is evolving. Previously limited to numerical and text form, data is now increasingly presented to businesses in the form of audio and video, especially with the accelerated use of telephone and video-call communication between businesses...

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Adopt or Fail: AI is now mission-critical for retailers

The concept of artificial intelligence (AI) has existed for decades, but only in recent years has the potential scale and significance of its impact come to the fore. Now, it holds the power to influence and shape future success. But what...

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A woman speaks over a megaphone about a customer-focused revolution.

It’s time to challenge the monopoly and start a customer-focused revolution in e-commerce

It’s a given that the pandemic has been good for the tech giants. The entire GAFAM group, Google, Apple, Facebook, Amazon, and Microsoft have seen profits continue to surge. Apple, Alphabet and Microsoft made $57bn of profits in the last...

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A comic strip showing two people delivering a faster customer service

More haste less speed: why slowing down could be the key to faster customer service

When time is of the essence, how can you deliver a speedy customer service that’s efficient but not rushed? Freshworks recently analysed 107 million support interactions which indicated that speed is the most important factor when it comes to improving CSAT...

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Two hands work on the latest research about the post-pandemic customer experience.

Adapting to the Post-Pandemic Customer Experience

Those who haven’t started to thrive in this new post-pandemic economy should take note of the following trends pertaining to the new customer experience. This pandemic has stripped many businesses of budgets and stunted growth initiatives, whilst simultaneously forcing them to...

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A person holds a paper in front of the computer deciding how to choose the right customer experience metrics.

How to choose the right customer experience metrics

Let’s start with “Why”, like Simon Sinek recommends. (1) Before we dive deep into the topic of how to choose the right customer experience metrics, we have a more pressing question to ask. Why do organisations need to measure “customer...

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A person types on the phone the massage for 2021.

The Message for 2021? Get Some Good Chat

Never before has it been so vital for all businesses to digitally transform – or risk being left behind. Virtually overnight, worldwide lockdowns have driven commerce almost exclusively online, forcing companies of all sizes to contend with dramatically changing customer...

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UK Employee Experience Awards 2021: Finalists Revealed

Recognising the challenging new realities of employment, the 2021 UK Employee Experience Awards will be a LIVE Online experience, bringing the magic and excitement of the in-person awards event to the comfort of your office or home this May. Aspen Healthcare,...

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The Third Global Edition of World CX Summit Brought Unending Possibilities of CEM to the Forefront

World CX Summit – Asia digitally congregated some of the distinguished speakers in the Customer Experience ecosystem, while global technology leaders showcased their CX solutions in the presence of more than 200 pre-qualified delegates across Asia. CX visionaries shed light...

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People sit at the desk discussing the top trends for sales and marketing leaders.

Top Trends for Sales and Marketing Leaders in 2021

The impact of 2020 was far-reaching, especially for sales and marketing teams. With business and consumer spending habits having dramatically changed due to uncertainty, as we move forward into 2021, how can businesses overcome this challenge, especially in the wake...

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A banner shows the picture of the earth, representing the importance of big CX questions.

CX Global Voices 2021: Have Your Say On Big CX Questions

Last year CX professionals rated their organisations’ maturity as: 39% Foundation, 48% Practiced, and 13% Leading. In an environment where CX focus has increased (and is set to continue) has this evolved or is CX maturity dangerously stagnating? Ipsos MORI and...

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A female employee representing the benefits of remote working

Are there any benefits of remote working for female employees?

All employees have seen sweeping changes over the last year and everyone is experiencing some degree of disruption. But the impact of Covid-19 has not been evenly spread. It has hit people in different ways; while some are thriving and...

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A woman from the contact centre speaks with the customer intending to deliver great CX through improved human experience.

How can contact centres help you deliver great CX through improved human experience

It’s the age-old question again: what do customers really want? Just when you finally get the grasp of how customers behave, their needs seem to take a new turn. At the very core of CX lies the seamless and easy...

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CX Mids Presents: Unlock Your CX Potential in 2021

The upcoming Unlock Your #CX Potential conference is set to bring global Customer Experience though leaders and practitioners together in a single day. This unique event will feature a range of experts including Ian Golding, Greg Melia and Deborah Cane. Taking place on March...

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Net Promoter Score will only take you so far in the race to catch the CX heavyweights

Your customer knows what good service looks like. Like it, or loathe it, Amazon sells to more than 80% of the UK population every year.  This means your customer is also an Amazon shopper, and probably an Apple shopper too. They compare...

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Fingers touch the screen trying to find out the role of APM in keeping apps active.

The Role of APM in Keeping Apps Active

Do you know what is the role of APM in keeping apps active? Applications are the lifeblood of any business. However, they’re only as good as their ability to keep running and effectively serve end-users and the business. Downtime, application...

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A bag with the hamburger illustration stands alone on the sidewalk and shows customer engagement is key to success because disengaged people are not inclined to buy stuff.

Customer engagement is the key to success for on-demand food services

This is the season to eat healthy and stay active, burning off the treats consumed over the holidays and numerous lockdowns. It is the time when we need to recognize customer engagement is the key to success for on-demand food...

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EZDubai – A story of successful innovation by Dubai South

The United Arab Emirates celebrates its golden jubilee in 2021. In five decades, it has gone from being an undeveloped desert country to reaching the red planet. No country in the world has seen a similar upward growth trajectory. As per...

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How to keep your customer experience resolutions this year

So, it’s March – how are those 2021 CX resolutions going? Last year changed everything, and we all benefited from a new year to start afresh. But while we might want to scratch the last year from our thoughts entirely, there...

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The image explaining the impact of internal communication

The impact of internal communication on business success

Effective communication is fundamental to all successful businesses. Clear, consistent information is vital in maintaining the engagement of employees in their work and customers in the company brand.  Many businesses – mistakenly – view the challenge of internal communications as a...

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Customer acquisition strategy: deliver top-notch gifting experience

The pandemic has forced many shoppers online, forcing changes to customer acquisition strategy planning. With lockdowns and social distancing likely to be part of our ongoing management strategy for Covid-19, the time is now to consider what delightful gifting experiences...

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an image of two rocks representing bridging the engagement gap

Bridging the Engagement Capacity Gap

Brands are caught in a maelstrom of change, the impact of which will be felt for years to come. The pace of digital transformation has accelerated dramatically, and it has brought increased consumer demand for self-service and social media-based interactions,...

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5 Things You Need To Achieve Your Goals and Make a Difference In a Changing World

Today as we look at the business world, we all have an opportunity to make a difference. Whether you are a business owner of a small or medium size enterprise, or working for an employer, regardless of your title in your...

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don hales black and white

The Legacy of Don Hales

After almost 60 years in business and 20 years in the events industry, co-founder and former chairman of Awards International Don Hales passed away on February 25th, 2021.  Don started his career in financial services, after which he quickly qualified as a Fellow of the...

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Research Reveals a Customer Relationship Crisis

Struggling to get a clear picture of their customers, more than half of sales leaders say their CRM is costing them revenue. According to a new CRM and Sales Impact Report from SugarCRM, many companies are facing a customer relationship crisis. Forty-eight...

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What’s the best way to improve Customer Experience in the new normal?

Even before COVID-19 hit, the CX world was changing fast. Companies were already investing heavily in digital transformation to become more efficient and flexible. At the same time, customers were increasingly demanding a convenient, seamless and emotionally engaging experience across...

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Online Female CX Communities: Why They Matter and How You Can Get Involved

The world’s first global online membership community for Women in CX is launching on International Women’s Day – March 8th 2021. And this start-up is pretty special. CX Magazine has partnered with Women in CX and this week, caught up with...

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2021 Gulf Customer Experience Awards: Meet The Winners

The winners in CX innovation across the Middle East have been announced at the annual Gulf Customer Experience Awards in Dubai. Following a fantastic day of presentations by finalists, and hybrid live and online awards ceremony, the big winners have been...

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2021 UK Customer Experience Awards: Entries now Open!

Entries are now open for the 2021 UK Customer Experience Awards, which this year is marking twelve years of celebrating the very best CX in Britain. The 2021 UK Customer Experience Awards is going to be a celebration of the extraordinary...

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Top Tips for Hiring the Right Team to Deliver the Best Possible Customer Experience

Building the right team to deliver the standard of care you expect your customers to receive can be challenging. There are lots of elements that are required to achieve success, from establishing companywide values to guide decisions, to empowering your...

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An Interview with 2021’s Top CX Stars Professional, Simon Johnson

I had the absolute pleasure of speaking with this year’s highly deserving Top CX Stars Professional, Simon Johnson. Simon is General Manager for UK & Ireland for Freshworks, a company providing organisations of all sizes with SaaS customer engagement solutions. Simon...

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A board on the desk contains the words Customer Experience Trends in 2021.

Customer Experience Trends in 2021

CXM Editor Debbie Walton had the pleasure of chatting to Simon Johnson from Freshworks, CXM’s winner of this year’s CX Stars Top 100 Professionals, about customer experience trends in 2021. For information on Freshdesk’s product offering, please click here. What 2021 holds...

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To go from bad CX to good CX, it’s time for organisations to ‘Think different’

CX has seen a major shift away from product-centricity into customer-centricity, as befits the new, consumer-enabled digital world – especially true today. A poorly implemented CX initiative is often worse for both customer and business than having no CX initiative at...

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Giving Compliments

In Dale Carnegie’s book How to Win Friends and Influence People, he talks about giving compliments as being like leaving beacons of light. The world is a very small place and before you know it, you’ll do a full circle...

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Accelerating Customer Service: Streamlining Businesses for the Subscription Economy

The impacts of COVID-19 won’t be temporary. Customer experience as we know it is coming to an end. But luckily, we can all learn from the changes to come.    Over the next year, we will shift further from a physical...

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A woman holds a horn speaker as one of the Voice of the Customer tools.

Voice of the Customer Tools for SMEs and Small Corporates

Regardless of the clear value of customer feedback, few businesses have people with the skills and the time to analyse it, draw conclusions, initiate action and monitor the results. Even huge corporations with data scientists invest in a Voice of...

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Here are the CX Stars of 2021

The votes have been ratified and we’re pleased to announce CX Stars Top 100 Professionals and Top 50 Influencers! The competition was fierce and the comradery palpable as the entrants for this year’s CX Stars took to social media to...

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CX Stars 2021: Top 10 CX Professionals

Number 1 Simon Johnson General Manager, Sales Leader and Growth Expert: UK and Ireland, Freshworks Inc. Simon is a seasoned sales professional at Freshworks. Simon is a data-driven, dynamic, personable (and fun!) leader, with 17 years of proven success in leading business and...

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And the Winners of CX Stars 2021 are…

In 2020, the customer experience landscape changed dramatically with most businesses across the planet having to, at the drop of a hat, change the way they engage with their customers and their employees. Fast forward almost an entire year and...

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Technical advantages in cloud-based contact centres

The move from on-premises to cloud-based architecture certainly has clear business benefits such as hardware cost savings and faster responding times for customers, but the technical aspects deserve equal consideration to ensure businesses choose the right solution for organisational needs....

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How the Evolution of Customer Behaviour is Reshaping the Insurance Sector

The insurance industry has an unenviable reputation of providing complicated policies that are obtained through a cumbersome and time-consuming process. For many customers this means a confusing and frustrating experience. And in an increasingly digital world, consumer loyalty is no longer...

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How Networking Changed Business in 2020

It was a rough year; filled with the unknown, unexpected crises, uncontrollable circumstances and inevitable change. Many felt the need for support in a way they never have before. I believe it made us find the inner strength we didn’t even...

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The Changing Face of the Contact Centre

The COVID-19 crisis has completely changed the contact centre industry, with more customer service agents than ever working from home.  Going forward if we are to establish effective post-COVID customer service, we will need to ensure that the contact centre lies at the heart of a company’s digital transformation strategy. ​Therefore, it’s important that...

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CX Stars of Past and Present

CX Stars 2021 is well under way and as with everything in 2021 so far, it’s gone off with a bang! So far, the new year hasn’t really turned out the way we’d hoped it would when we said goodbye...

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A minimalist arrangement of items shows simplicity is essential if you want to refine your user experience.

Top Tips to Refine Your User Experience

In the current climate, it’s critical to provide a positive and engaging experience for your users. Ultimately, brands are competing against each other to retain customers and keep them interested – even in the most turbulent times. Peoples’ behaviours and...

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Customer Expectations Amidst Growing Digital Competency

There is no doubt that the world we live in is becoming increasingly digital. This is certainly seen in the workplace, where innovations such as the internet, email and video conferencing are part of daily life. From understanding the benefits...

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And here are the Panelists

CX Stars, the awards that honour contributions made to the dynamic CX industry by outstanding professionals and influencers, has returned for 2021! We are thrilled to announce the panelists who will be choosing our winners from the Top 100 CX Professionals and Top 50...

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Intelligent Decision-making in Insurance: The Escalating Customer Experience Need

The coronavirus pandemic has changed many things in many industries – and not always in the most obvious way. Insurance companies have seen both fewer claims and fewer sales. As a result, many have realised that the process of digitisation,...

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Has Black Friday Forced Online Retailers to Re-evaluate Their Checkout Experience for Good?

The festive season has always been an important period for both online and in-store retailers. And over the past couple of years, Black Friday has grown in importance to businesses in the UK. According to data from Barclaycard, UK sales during...

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Karamba Casino – A Customer Experience Case Study

Karamba Casino is among the oldest sites in the iGaming sector, having been around since 2005. The casino offers both casino games and sports betting, catering to the needs of different players on one website.  That said, it is a fully...

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Exclusive research: Understanding the lesser-known benefits of AI

UK and US consumers are starting to recognise the benefits that AI can have for their shopping experiences. But while 74 per cent of UK and 71 per cent of US consumers can recognise one benefit AI presents, such as...

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Gaining and Retaining Customers in 2021

Part 1: Measuring Your Success  Just when we thought we could see the light at the end of the dark and scary Coronavirus tunnel, the goal posts have been shifted again with the implementation of another national lockdown. With morale low...

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Why Customer Service Staff Still Matter in an Online World

We often hear that we are living in the fourth industrial revolution and many of us wonder what exactly this means. While it may seem extreme to some, when we analyse the new technologies that are now starting to fuse...

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CX-iness – What Is It and How Do You Get It? part 2

 “Love is like a rubber ball. You can drop it a few times before it loses its bounce. Trust, on the other hand, is like a glass ball…” – Anon Engaging your customers with CX-iness depends on how well you orchestrate...

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Hey Big Spender: Using data to connect customers to brands

Online retailers today are facing unprecedented challenges and opportunities. To start, today’s consumers are more tech-savvy and less brand loyal than previous generations. Millennials and Generation Z have serious spending power, and retailers can’t afford to ignore the needs of...

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Gulf Customer Experience Awards 2021: Finalists Revealed

The finalists for the 2021 Gulf Customer Experience Awards have been revealed, with brands including Virgin Mobile UAE, Abu Dhabi Commercial Bank, and HSBC among those set to compete for victory at the event in February. The annual gathering is the...

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Is Project Management Keeping Work Siloed?

One of the biggest questions keeping business leaders up right now is whether they should be preparing their staff to return to the office next year or simply embrace remote work long term. But that is the wrong question to...

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The CX Legacy of Tony Hsieh

The Former CEO of Zappos has a unique approach to forming relationships with customers, and changed the way we bought shoes.   Tony Hsieh, Zappos CEO and Customer Experience trailblazer, lost his life tragically in a suspected accidental house fire in November....

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Customer-centric Brands Understand the Power of Service Recovery

It is a fact that any organisation, no matter how well-prepared, will occasionally undergo a service failure. A service failure, whether big or small, can make or break relationships with customers. However, if service recovery is done effectively, it can lead to...

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Christmas Ads: A Playbook for Customer Engagement

It’s that time of the year again – Christmas is fast approaching and the much anticipated Christmas ads are landing on our screens. Major brands are fighting for centre stage and people are keen to know what characters, stories, and...

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2020: The Year of Online Awards Experience

2020 has been an unprecedented year to say the least. Businesses faced difficulties, challenges, some even shut down while others struggled to stay afloat. Over the last 12 months, the sector upon sector had to scramble not only to maintain the...

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Recruiting and Onboarding New Starters in a Virtual World

Long before Covid-19, working remotely was a benefit many businesses offered their employees, alongside additional holiday or private health insurance. But as hybrid working shifts to become ‘business as usual’, it’s hard to imagine exactly what the world of work...

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A Lack Of Customer Experience Budget Doesn’t Justify A Budget Experience

You don’t need money to alter the way you treat customers or people. If your hands are financially tied, you’re operating with limited budget or influence don’t be disheartened. There are ways to make an experience impact. Background A recent CX project posed...

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The Final Countdown for Retailers

Now that the dust has settled on Black Friday, it’s time to look back and examine how the much-anticipated sales event turned out for digital brands.  With the pandemic restrictions continuing to impact shopper behaviour, it’s important to consider how brands...

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A Practical Guide to Winning Awards

At a Glance Getting a business award or being recognised by a third-party organisation could help attract and retain customers and employees.To win an award, having the facts on your side does not suffice; you must also have the right strategies...

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employee retention strategies

Gamification: employee retention strategies in customer service

It’s no secret that employee retention is one of the largest operational issues facing companies around the world. From profitability to workplace morale and service quality, a high staff turnover rate can be detrimental to all aspects of a business. As...

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Making it onto the ‘nice’ list this CXmas

Tis the season to be jolly. Tis also the season that leaves room for some serious customer experience faux pas. At this time of year, some staff are starting to wind down. Some businesses may even close over the Christmas period,...

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Consumer Experience Has a New Look, Embracing It is Vital for 2021 Success

After a year of constant global disruption, consumer experience hasn’t completely changed shape — but it is looking distinctly different. As rolling lockdowns have limited real-world connection, technology’s role in brand interaction and purchasing has grown exponentially; sparking record levels...

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an image of a yellow bulb demonstrating rapid innovation

Driving rapid innovation in turbulent times (part two)

In last week’s article, we focused on the practical steps brands can take to drive rich insights through understanding customer signals. In this article, I will focus on driving rapid innovation in turbulent times. Capturing and analysing signals is just...

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Last Chance to Enter the 2021 Gulf Customer Experience Awards

The deadline to enter the 2021 Gulf Customer Experience Awards is fast approaching, with just days left to put your organisation forward. Potential entrants have until this Thursday, December 17 to submit entries ahead of the Awards finals day on February...

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On the First Day of Christmas My True Love Sent to Me

‘I’m bored, I’m the chairman of the bored’ was released by Iggy Pop in 1979. I love that song. There are three earworms in my life that crop up when my state of mind needs them. The first is ‘Men of...

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Is Amazon the only answer?

To Amazon or not to Amazon – that is the question for many retailers. With the retail giant’s third quarter results showing profits triple and a 37 per cent increase in earnings, other retailers are understandably concerned. Do they use Amazon...

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Excellent Customer Service: The Unexpected Benefit of Lockdown

With the boom of the online era, customers in many sectors have become spoilt for choice when it comes to both products and services. With more options than ever and the ability to quickly compare offerings between companies, decisions can...

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CXM’s Top CX Stars: 2021 Edition

The CX Stars list of the UK’s top Customer Experience Professionals and Influencers is returning to CXM for 2021. CX Stars is Customer Experience Magazine’s annual list of the country’s most dedicated CX Professionals who strive to transform businesses and place...

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The top customer experience trends in 2021 represented on the paper with a year written on it.

Top Customer Experience Trends in 2021

In this article, find out what are the top customer experience trends in 2021. The digital transformation of companies accelerated significantly in 2020. In particular, they had to quickly switch to remote work and further increase their use of digital...

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The journey to effortless customer care: digital workflow solutions need to be simple

Operating a business in 2020 is challenging in ways that few of us could ever have predicted. Rarely have we seen change occur with such magnitude or velocity. Customer-demand fluctuations, fractures in supply chains, workforce disruption, and rapidly evolving government...

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A photo shows how to get customer feedback through online surveys and phone calls.

How to get customer feedback in the COVID-19 world

Throughout this pandemic, businesses have been wondering how to get customer feedback accurately. They are still trying to get a handle on the ‘new normal’ and the shifting needs of their customers. Add to this challenge the clear and present...

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A lightbulb glowing in the dark represents innovation in turbulent times.

Driving rapid innovation in turbulent times (part one)

The global pandemic has rapidly altered the way in which customers interact with brands and brought in the need for innovation in turbulent times. In-person interactions have been largely replaced by digital, telephone, and other contactless interactions. Significantly, instead of...

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Innovation, Flexibility and Teamwork: 3 CX Essentials to Thrive in 2021

As a new year draws closer, now is the time to rethink, reassess, and reimagine the customer experience. Markets continue to be affected by unprecedented challenges and uncertainty, making it critical that businesses not only win back customers but generate...

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Salesforce Acquires Slack for $27.7 Billion

Cloud computing giant Salesforce is acquiring workplace chat app Slack, the two companies announced on Tuesday. Salesforce is paying $27.7 billion for Slack, according to the press release. “Under the terms of the agreement, Slack shareholders will receive $26.79 in cash and...

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The Value of B2B Customer Experience

You want to increase your customers’ happiness? Great! But how to measure this phenomenon which seems quite difficult to grasp? How to prove the added value in your company’s revenues to make the financial benefits visible? A guide to square...

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A Story of Hope

Let’s not beat around the bush (an interesting saying!), 2020 has been a tough year and it’s not over yet. But I wanted to share my story, it may just provide some hope to those facing redundancy and/or are thinking about...

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International Business Excellence Awards 2020: Meet the Winners

The winners of the International Business Excellence Awards 2020 have been revealed yesterday at the Live Online event, celebrating teams and individuals for the outstanding work done by businesses worldwide. Finalists were competing to secure Gold, Silver and Bronze titles across...

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What Christmas Shoppers are Looking for This Festive Season

With Christmas markets and Santa’s Grottos cancelled in many cities, it may seem as though traditional Christmas preparations are losing much of their sparkle and cheer this year. As a consequence, savvy retailers are looking for new ways to engage...

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The Greatest Brands are the Ones that Take ‘Onus’ of Customer Experience

Customer experience is about brands demonstrating their commitment to prioritising and anticipating the problems of the customers. They are taking the onus to provide a solution to the customers. One of the frequent problems that most customers face while purchasing...

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The Secret Behind ROI on CX: Harnessing the Power of Data

Did you know that the average organisation analyses just 2 per cent of all customer interactions and it’s mostly for random checks? It’s become common knowledge that acquiring a new customer costs 25 times more than keeping an existing one. Yet,...

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Why Workwear is Important for Remote Employees

As new lockdowns come into effect, remote working is becoming more widespread again. Offices have been instructed to close in order to manage the spread of the virus. While some workers jumped at the opportunity to go back into offices...

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Customer service strategy during holiday season

Customer service strategy: Get ready for the holiday season

Up until now, annual customer service strategy for the busiest shopping period of the year have been set in stone, agreed months in advance. But in 2020, many retailers have been forced to concentrate on merely staying afloat as they...

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UKCXA Winner Octopus Energy Launches in Germany

Multiple UK Customer Experience Awards winner and entech pioneer Octopus Energy today launches in Germany on a mission to disrupt the market and deliver contract freedom and innovative tariffs for customers. The new business Octopus Energy Germany is targeting 1 million...

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Money Talks or Budget Walks: Delivering a Return on CX Investment

The world has changed in 2020. In addition to COVID-19, we have seen seismic changes in the way consumers behave, and the extent to which companies and their ethics are being put under the microscope. The desire to examine, interrogate...

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Develop Digital Customer Relationships, Not Single Purchases

COVID-19 hasn’t just driven an unprecedented upsurge in web activity; it’s sparked a huge shift towards digital-first living and behaviours that look set to become permanent changes. Alongside record levels of time spent online, the year so far has seen...

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Winners Announced: International Customer Experience Awards 2020

The winners of the 2020 International Customer Experience Awards have celebrated victory following the full day of the Finalists’ presentations live online. The third edition of the awards event saw contenders from across the globe gather online to compete for the most coveted...

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Making Change Work

The aim of every CX programme, of course, is to add value over the long term – not just following the excitement of a launch or major overhaul. It should enable organisations to gather feedback from stakeholders, to analyse and...

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Adaptive Applications are Data-Driven

One of the first things people see when they look in my reef tank is an amazing example of a Zoanthid. In other words, a coral carefully curated through years of dedicated attention. They’d see the beauty of a different...

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The Three Language Changes You Can Make to Instantly Smooth Out Your CX

Tone of voice matters. So far, so unsurprising. I’m a writer. I would say that. But what if I told you 97 percent of your UK brand and marketing colleagues agree? At Schwa, we’ve just run a big piece of research asking senior...

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Medallia Collaborates with Oracle Cloud CX to Help Brands Reinvent Customer Service Engagement

Medallia, Inc., a global leader in experience management and a member of Oracle PartnerNetwork today announced it plans to integrate with Oracle CX Service to deliver real-time feedback on what customers think and feel about customer service interactions with a...

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5 Lessons About DX Transformation I Wish I’d Learned Sooner

I recently had the pleasure of judging the UK Digital Experience Awards, in the Analytics and Use of Data category. After the scores had been submitted, the virtual awards ceremony was over, and we’d exited Zoom, I was struck by a...

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Business Unusual: Time for Empathy, Flexibility, And Customer-First Experiences To Shine

Unprecedented? Strange? Unusual? Let’s be honest, there aren’t really the words to describe the bewildering and ever-changing face of 2020 for customer focused businesses. The customer that we all want to help and serve is changing as fast as the news...

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Using Technology to Provide Agility to Contact Agents

Contact agents’ work is often thought of as synonymous with the physical contact centre. So, when the British government announced a lockdown at the end of March and most businesses had to empty their offices, customer service was instantly disrupted. The...

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“I wouldn’t start from here, if I were you….”

A few weeks ago, I had the honour and pleasure of judging the 2020 UK Customer Experience Awards. This was my third year as a judge at this event and I was invited to chair the judging panel for the...

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Does Net Promoter Score Adequately Empower Organisations To Be Customer-centric?

Net Promoter Score is one of the most trusted and popular metrics used by brands to measure the health of their customer relationships. Businesses who experience high levels of brand advocacy have been shown to outgrow their competition by 2.5 times.  A single...

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re:Imagine the Future of Experience: Interview with Shankar Balakrishnan

re:Imagine is an interactive event series brought to you by Medallia starting November 12 2020. Over a period of four weeks Medallia is going to delve into some of the big experience related challenges facing...

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Don’t make it all about your competitors. Make it all about your customer.

Getting the edge on the competition is big business. A lot of companies spend time guessing what the competition will do next, trying to predict big marketing efforts, key messaging, and the resulting consumer traffic that follows. You see it...

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Thanks to AI, the Era of Supposed ‘Customer Error’ Will Soon Be Over

Not so long ago, keyword queries in search engines were the norm. You don’t know it, but Google and its simple-looking search box played an amazing trick on you. I’m not even sure they knew they were doing it in the...

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In the Era of Lockdown, Creating a Memorable Experience is Key

Engaging customer experiences have become a staple for brands to build and strengthen relationships and loyalty. Familiarity is no longer a leading factor determining where a consumer shops. Brands now must offer customers an experience that makes them stand apart...

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AI and Top CX Trends 2020

At the recent Forrester Data Strategy & Insights 2020 virtual conference, analysts described a future where people and technology work together to bring out their best capabilities.  In particular connecting humanity and technology through AI and data strategy emerged as a key...

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an image showing two hands connecting a puzzle. This is a symbol for CX strategy.

Creating a new CX strategy: Time to reset

The global pandemic of COVID-19 has forced businesses to change the way they work and operate with employees working from home and unintended consequences that have occurred with supply chains, customers and employees. This requires them to take brave steps...

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How To Support Staff Through Redundancy

The COVID-19 pandemic has presented tough times for businesses in every industry and many employers are having to make difficult decisions regarding the future of their workforce. A recent study by Acas found that over a third of employers are...

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A Modern Approach to Brand Building

As 44 percent of CMOs take on the challenge of mid-year budget cuts in 2020 – a direct result of the Covid-19 pandemic – a modern approach to brand building is needed. At its core, this approach is about tapping into...

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Communications During Times of Crisis: Why CX Matters More Than Ever

As coronavirus prompts economic and social transformation, communication is more critical than ever. Not only what, but how we communicate can make the difference between simply being heard to being completely understood. The way that customer experience (CX) findings are communicated...

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Using AI to Create a High Definition Customer Experience

In the early two-thousands, I can vividly remember walking into a local electronics store and catching a glimpse of a high definition television for the first time. The quality of the visuals took television to a new level and made...

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Don’t Leave Your Brand Identity Behind in the Retail Operations Scramble

The looming second lockdown over the Winter months is threatening business continuity in the retail sector once again. Businesses are scrambling to be able to reach their consumers no matter what restrictions are put in place. If we are confined...

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Gulf Sustainability & CSR Awards 2020: Meet the Winners

The winners of the 2020 Gulf Sustainability & CSR Awards have celebrated success in Dubai, with Splash by being crowned as the day’s Overall Winner. The event took place yesterday at Jumeirah Creekside Hotel and welcomed representatives from over 40 companies live and...

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Can Covid-19 Provide Opportunities to Change Stakeholder Relationships For Good?

When the coronavirus crisis hit the UK in March, businesses faced the immediate challenge of making sure that their content output was relevant to a strange and unsettling new landscape. But, even as lockdown eases, could there be lasting implications...

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Time to Take a CX Reality check?

2020 has been a year like no other. The impact of Covid-19 on businesses of every shape and size, across all sectors, has obviously been unprecedented. Change has been forced upon virtually every organisation as they’ve endeavoured to adapt and...

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Gulf Sustainability & CSR Awards 2020: Live Awards Ceremony in Dubai

Today marks a very special day as the ceremony for the Gulf Sustainability & CSR Awards 2020 is going to take place face to face. This is the first live event hosted by Awards International since March this year. The finalists...

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A laptop on a desk runs Web Scraping programme on the background.

The benefits of Web Scraping for retailers

The retail industry has come a long way. From selling all kinds of physical goods ranging from automobile parts, pharmaceuticals, clothing, health care products, books, and food, along with the services that are required to maintain these products, retailing is...

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UK Customer Experience Awards 2020: The Winners Are In

Last Thursday the winners of the UK Customer Experience Awards 2020 celebrated their outstanding achievements across the CX sphere. This year the home London’s home of champions Wembley Stadium was replaced by a virtual room, gathering around 300 people at the...

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Purpose Is the New Digital in Retail: We All Need Organic Mango’s From Finca Los Pepones

We all shop and spend our hard-earned cash, so everyone can relate to this, so thanks for opening and having a look, I thought I would share my thoughts on: the changes in consumer behavioursthe trends for 2020 and beyondmy views...

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Wild Swans: A Story of Beauty and Transformation

I’ve enjoyed working across the Nordics and Central Europe for the past few years, and during this time I purchased several books for my children. One was a fairy tale, entitled Wild Swans, by the wonderful Hans Christian Andersen. The...

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Reimagine How You Serve Customers with Three Game-Changing Technologies

2020 has been a memorable year for all the wrong reasons. The pandemic has touched all segments of the UK economy and businesses are still struggling to grapple with the consequences. Whilst all have struggled, the customer service sector has...

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Online Fashion Retailer gains Three Million Customers as Profits Soar amid Pandemic

Online fashion retailer Asos added three million customers in the past year despite the pandemic. The company’s annual profits have also skyrocketed thanks to cost-cutting and fewer returned items during this period. Asos has now reached more than 23 million customers globally, with...

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Delivering Great CX in the Covid Era

In a relatively short period of time the onset of the global coronavirus pandemic has changed the very face of customer experience (CX). In these times of crisis, customers now expect more compelling, relevant and timely engagement than ever before....

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Customer Engagement Strategies to Drive Business Success in the Now and the Next

Regardless of industry, product or service, one of the drivers for achieving business success is having a strong customer engagement strategy. Undoubtedly, 2020 has been one of the most challenging years for businesses with the pandemic affecting consumer behaviour and...

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The Dawn of True Personalisation

We are in a world that looks very different from how anyone might have expected it to 12 months ago. Many of the ways in which retailers and brands would previously have sought to engage with consumers aren’t possible anymore...

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Book Review: Customer What? The Honest and Practical Guide to Customer Experience

 The truth is, truly customer-centric organisations do not put customers first. They put employees first. This is according to global Customer Experience Specialist and Certified Customer Experience Professional (CCXP), Ian Golding in his first book ‘Customer What? The honest and practical...

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Why You Should Be Looking at People, NOT Customer Experience

Customers & Colleagues Are….. People So, what I am talking about here is the growth of purpose led, or the need for emotional engagement in, brands/products/services etc…. which should be: Of absolutely no surprise to anyoneA really great basic for us all...

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CXDay Spotlight: Interview With QASSS

Another company CXM had the opportunity to speak with and share their story on CXDay is QASSS. Apart from complaint management, risk mitigation and other services they provide, QASSS have also won a Gold and Bronze Award at the 2020...

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Refresh Your Skills at Freshworks Virtual Conference

CRM software specialist Freshworks is organising Refresh 2020, a virtual global conference gathering a community of experts in CX and IT. The virtual conference is set to launch on 28 October, starting at 9 am, regardless of the chosen region. The...

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An image showing the statistics after the shopping experience personalisation

The value of shopping experience personalisation

High tech has been forced to integrate at an unprecedented pace – one of the many direct changes coming out of an unpredictable 2020. One of the main requests coming from the customers is shopping experience personalisation. According to a...

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A mic and a laptop ready for the CXDay Spotlight.

CXDay Spotlight: Interview With Faran Niaz

Faran Niaz is a global CX professional with a proven track record in the banking and financial industry. Faran is an accomplished Customer Experience, Digital Transformation & Change Management Expert, as well as a CX Judge, Trainer and speaker on...

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CXDay Spotlight: Interview With Rachel Williams

As a part of CXM campaign for CXDay, we had the opportunity to speak with CX professionals, small and large businesses to share their story and spread the word about their greatest achievements and milestones in CX. In the first...

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Fast-tracking a Remote Workforce: What’s Next for IT Teams

The COVID-19 pandemic has changed the world of work forever. Teams became virtual overnight. Employees embraced collaboration tools and video conferencing technology as part of their new day-to-day. Organisations have moved huge sections of their business online much faster than...

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Human Customer Service Is A Major Opportunity For Customer Experience

With digital transformation and unexpected events such as the current pandemic, customer service calls’ volume keep increasing. Companies that get caught into obsessing on costs invest in strategies that will back-fire and miss out the major opportunity that human customer...

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Why Cybersecurity Should Be a Boardroom Issue

Cyberattacks are big business for criminals. Which is why, if you sit in a boardroom today, you should be making cyber security your business. It is no longer enough to leave the issue to your IT team. Managers need to understand...

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Third of UK Consumers will Spend Elsewhere If a Brand Falls Short on Customer Service

Nearly a third of Brits will never spend again with businesses which provided bad customer service during the lockdown, according to new research from Infobip. The research from the global cloud communications platform polled 2,000 British consumers to see how businesses...

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Online Retail and Take-away Brands are the UK’s Fastest Growing Brands During the Pandemic

Online retail and take-away brands Ocado, Deliveroo and Just Eat are the UK’s fastest growing brands according to the 2020 BrandZ™ Top 75 Most Valuable UK Brands report, launched by WPP and Kantar. Already gathering pace pre-COVID-19, Ocado’s online capabilities and perceptions of...

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Reinventing CX Analytics With Alternative Data Sources

Optimising your customer journey is crucial for higher conversions, better engagement, and maximum retention. Around 86 percent of customers have said that they are willing to pay more if offered a better CX. Hence, customer experience analysis is a powerful business...

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Harnessing Great Customer Feedback to Help Grow Your Business

  So you’ve worked hard on your customer experience. You think your customers are happy with the service you’ve provided. That’s great! But wouldn’t you rather KNOW that they were happy? Wouldn’t you rather everyone knew? There are plenty of options...

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Announcement: Brand New CXM Website and An Exciting Surprise!

After a year of hard work and dedication, CXM is proud to announce the launch of a new website on 6 October, in honour of celebrating the International CX Day. Founded in 2012, CXM has been a resource of industry news,...

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Road to Recovery – Click & Mortar vs Brick & Mortar

As lockdown has been incrementally lifted and the good weather has rolled in, there’s been a return to some semblance of normality. Pubs are welcoming patrons, shoppers are back in stores and many businesses are returning to normal operations. During...

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Brits Wrongly Spent Over £2 Billion on Products and Services Due to Misinformation in Last Year

A new study from Yext reveals how the spread of misinformation can cause consumers to not only spend much more than they intended but also lose trust in brands due to inaccurate display of information. According to Yext’s Searching for Trust...

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How Can Retailers Prepare For Uncertainty?

In a normal year, retailers would be deep in Black Friday, Christmas and the January strategy execution. This year, however, is anything but normal, making it nigh-on impossible to plan so far ahead of time – even in China, where...

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High-Quality Customer Service in ‘The New Normal’ – Driven Entirely By the Cloud

The ongoing migration to cloud contact centres is continuing apace. Even before the pandemic, analyst, Gartner’s Magic Quadrant for the Contact Center as a Service (CCaaS) landscape was projecting that by 2022, CCaaS will be the preferred model of adoption...

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TTEC’s AI Voted Disruptive Technology of the Year 2020

TTEC, a leading global Customer Experience as a Service (CXaaS) partner for many of the world’s most iconic and disruptive brands, has had its RealPlay™ AI-powered training technology named Disruptive Technology of the Year 2020 by Customer Contact Week. TTEC’s revolutionary...

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Managing Teams Effectively in The New Blended Workplace

Recent reports show that the blended workplace is very much a reality. Nearly 1 in 5 UK workers plan to work from home indefinitely, half expect to go into the office every day, and two thirds of Londoners plan to...

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a microphone and a flower on the table showing an interview about the importance of applying emotional intelligence in CX

Applying emotional intelligence in CX: An interview with Sandra Thompson

Applying empathy became a practice to understand and connect with customers. While it is beneficial to put in the effort to satisfy your customers’ needs, what is more, important is to have them coming back. Exceeding customer expectations is one...

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Genesys Names New CFO to Propel Cloud Business Forward

Genesys, the global leader in cloud customer experience and contact centre solutions, announced Brian Swartz as its new chief financial officer (CFO). Swartz brings more than 20 years of experience driving strategy and business performance at both public and private companies as well as...

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Contact Centre Technology Solutions? Not the Silver Bullet to Fix Your CX Challenges

CCaaS (Contact Centre as a Service) AI, CX, Omnichannel, Unified Reporting, Automation, Analytics, Deflection, digital transformation…. The list of desirable jargon in the industry rumbles on in the minds of those chasing the ultimate transformation of their ‘Customer Experience’ and...

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Why a Cloud Strategy Has Become Today’s Unsung Hero

Digital transformation agendas have been accelerated in both public and private organisations, where innovative cloud solutions have quickly been adopted, making a cloud strategy the unsung hero in the fight against COVID-19. It is no secret that the pandemic has already exacerbated...

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Companies Still View Customer Service as an Expense, Report Finds

According to the 2020 State of Customer Service Annual Report by leading growth platform HubSpot, a third of customer service professionals believe that their organisation do not view customer experience as an opportunity for growth, which is an increase from...

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Is Safety the New Currency for Retailers in the Battle for Customer Loyalty?

When face masks became compulsory in shops and supermarkets across England on July 24, coupled with President Donald Trump wearing one for the first time in recent days, the issue has once again been thrust firmly into the spotlight. For retailers...

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The Future Is In The Cloud: An Interview with Jeremy Payne

Group VP of Marketing & Alliances at Enghouse Interactive Jeremy Payne took the time to discuss with Customer Experience Magazine why organisations should consider moving their contact centre to the cloud and what the common misconceptions are that people often have...

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Emotion-Infused Loyalty is at The Heart of Revenue Growth

How to do cutting edge Customer Loyalty? For a question, the answer to which has long been a preoccupation of many enterprises, surprisingly few really get it right. In fact, all too many companies pay little more than lip-service to loyalty...

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ContactEngine Inc. Board Welcomes Michael Beckley and Tarita Miller

A proactive conversational AI technology used by large corporations across industries, ContactEngine Inc. announced on 15 July the appointment of two new board members, Michael Beckley and Tarita Miller. Both Beckley and Miller have a proven track record in the technology...

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The Effect of Digital Transformation on Customer Loyalty

As technology has advanced, it has become possible to digitise an increasing number of organisations’ interactions with customers, making the customer journey simpler and more streamlined while also cutting operational costs. The benefits of such solutions have inevitably prompted organisations...

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The Secret Behind the Ideal Customer Journey

According to a study, it takes approximately 3.5 bad customer service experiences for UK consumers to stop using a product or a service. With people rapidly embracing digital in their personal and professional lives, customer expectations seem to be reaching...

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The Power of Moments in Creating Memorable Customer Experiences

There is a common misconception that to create a memorable customer experience, every aspect of the customer journey needs to be flawless. This has led to a strong focus on creating efficiencies to produce a frictionless experience with the customer’s...

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We’ve reached the Age of Customer-Centricity. But what DO customers really want?

The multi-level infrastructure and communications shift, demanded in large part by digitization, has rapidly become a critical issue for Communications Service Providers (CSPs). That’s because, in the telecommunications world, new subscriber growth has slowed and profits have slowly been eroded...

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sustainable customer experience

How to ensure a sustainable customer experience?

Ensuring a sustainable customer experience is a long term project. Sustainability represents the continuity of your business now and in the future. To ensure customers grow together with their businesses, companies need to invest time in meeting customers where they...

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The Symbiosis of CX and EX: A Path To Human Experience

2020 – A global crisis or a valuable lesson? 2020 has been a tough year so far, but at the same time, it should be considered as a year of wisdom for professionals who choose to focus on the sociological...

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Building CX Knowledge in Arabic: An Interview with Olga Budieri

Olga Budieri is Global Head of Customer Experience at Dubai-based international express, mail delivery and logistics services company Aramex. As a globally certified professional with more than 10 years in the logistics and transportation industry, Olga has recently started her...

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Emirates Airline to Cut Workforce

Emirates airline had announced last week plans to let go some of the employees to preserve cash due to the consequences of the COVID-19. Dubai’s flagship airline stated: “We have been doing everything possible to retain the talented people that make...

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Microsoft First AI Centre for Energy opens in Dubai

The US-based technology giant opened a first in the world artificial intelligence centre for energy in Dubai, so it could develop technologies to be used globally. The virtual inauguration of the centre took place on Wednesday and is based at the...

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7 Actions To Emotionally Connect With Customers in Times of Crisis

The COVID-19 global humanitarian and economic crisis has forced individuals and companies to rapidly change how they live and work. Many elements of business and life are being challenged; in some cases, the next normal may look very different as new...

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Traditional Customer Experience (CX) vs Meta Customer Experience (MCX): Are they the same?

The father of Management thinking, Peter Drucker said: “The purpose of business is to create and keep a customer”. No matter if you are in B2B, B2C or government organisation, the goal is to sustain and grow your business by...

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South East Europe Customer Experience Awards 2020: Meet the Winners

The winners of the inaugural South East Europe Customer Experience Awards have celebrated their victory following the finals ceremony via Zoom videoconferencing platform. The first year of South East Europe Customer Experience Awards gathered contenders from across the region for the...

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A Housing Firm Goes Above and Beyond for Customers During Lockdown

In light of the current situation we knew many of our customers would be extremely worried and it was decided that a simple phone call might be able to alleviate some of their concerns. Many colleagues within PA Housing volunteered...

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Stay Apart But Stay Connected: The Second CX Networking Meeting

Following the success and positive feedback of the first meeting, Awards International has organised the second CX Networking Meeting, gathering around 40 CX professionals mainly from the Gulf region, but also from all over the world. The meeting’s agenda included presentations...

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Free Webinar: Turn Your Contact Centre Recession-Proof With Freshworks

The current situation has made it clear that businesses need to adapt and prepare for the contact centres of the future. Whether this crisis leads to an economic downturn or not, you need to start preparing your contact centre for the...

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Saudi Arabia Triples on VAT to Counter the Economic Impact of COVID-19

Saudi Arabia announces a rise in the value-added tax (VAT) rate to 15 percent, starting July 1st , according to Saudi Press Agency. Mohammad Al Jadaan, Saudi Minister of Finance, said the measures are to be implemented in order to protect...

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World’s First AI University in Abu Dhabi Delays Opening to 2021

The world’s first university dedicated to artificial intelligence in Abu Dhabi has pushed its opening date for the inaugural class to January 2021 due to the COVID-19. Mohamed bin Zayed University of Artificial Intelligence (MBZUAI) was set to welcome its first...

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Can We Really Be Productive In the Comfort of our Own Home?

All it takes is one major event or natural disaster to disrupt the way businesses operate, which can ultimately negatively impact productivity and the bottom line. These events can often prevent us from working in our corporate offices, conducting business...

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Issues with Customer Insights: 3 Things You Might Want to Review

A recent report published by Revuze, a no-touch analytics platform examines the possible issues in understanding your customers while offering a self-service solution that solves it all. Customer insights require time, effort and maintenance since all customer data today is gathered...

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5 Lessons We Learned from Corona

As we all witnessed, Coronavirus does not check your bank balance, car model, skin color, your caste, creed, religion, and even borders. It just strikes everyone without checking passport control. We have been passing through strange kind of days. We really...

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UAE Tops The Fastest Mobile Broadband Speed in the World Chart

According to Ookla’s March Speedtest Global Index, UAE ranks first for mobile broadband speed with a mean download speed of 83.51 Mbps. Singapore tops the chart for fixed broadband speed with a mean download of 197.26 Mbps, while India fell by...

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Confirmit Releases COVID-19 Resource Hub to Help the Insight Industry

Global CX and market research solutions provider Confirmit announces the COVID-19 Resource Hub programme of solutions to support the insight industry, lending a helping hand in building stronger future for organisations. The initiative will provide insight professionals a platform to interact...

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What the future has in store: the 5 pillars of the 2020 retail reality

The extent of change in the retail industry has been remarkable. People are talking to personal shopping robots, storefronts are morphing to mirror passers-by, and consumers are using hand-held computers to digitally try on clothes from the comfort of their...

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Geidea Announces Partnership with Brilliant Basics

The Middle Eastern fintech company Geidea Solutions have announced collaboration with Brilliant Basics, a design-led innovation studio, to help promote the vision for becoming a leading digital financial services company in the region. Geidea’s vision is to enable cashless payments for...

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A person sits on the rocks thinking about improving CX with the help of hiking tips.

Ask the Mountains: Improving Your CX with These Unexpected Hiking Tips

I love the mountains. I love the feeling of freedom and to be on top of the world. The way you connect with nature, friends, family and yourself is unique. Interestingly enough, as a CX champion, I feel in a similar...

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Cupola Partners with Avaya to Boost Contact Centre Capabilities

The leading regional BPO Cupola Teleservices joins forces with Avaya to deliver uninterrupted contact centre services to its customers while ensuring the health and well-being of employees now working remote. The company’s technology upgrade secures that services provided to customers in...

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Emirates to Operate Repatriation Flights to 8 Cities

Dubai-based airline Emirates announces passenger flights plans to 8 cities across the world: Frankfurt, Jakarta, Johannesburg, Lagos, London Heathrow, Madrid, Manila and Tunis. Travellers to Johannesburg, Lagos and Tunis must contact the respective embassy or consulate in the UAE, while travellers...

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RAKEZ Provides Over 10,000 Medical Check-ups for Their Workforce

Ras Al Khaimah Economic Zone (RAKEZ) has recently conducted 10,000 medical check-ups for employees working at their industrial sites. The ongoing initiative is being carried out in support with the Ministry of Health and Prevention (MOHAP) which ensured the team...

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an image showing how companies are wiring and going remote

Virgin Mobile UAE Customer Care Team Going Remote

Virgin Mobile UAE, the double gold winner at the 2019 Gulf Customer Experience Awards, announces a work-from-home scheme for its entire customer care staff. The company now makes it possible for their customer staff to offer 24/7 support from their...

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GCXA 20 Two-gold Winner: Ejadah Asset Management Group

At this year’s Gulf Customer Experience Awards we celebrated best initiatives in the world of CX, honouring teams’ greatest achievements and encouraging businesses to strive for excellence. We had an opportunity to sit down with Ejadah Asset Management, a company winning...

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Corporate Sports UAE Announces FIFA PS4 Tournament

Corporate Sports in partnership with Dubai Sports Council and Cheesecake Digital announces a range of online sports activities, including Free-to-Enter FIFA 20 PS4 Tournament. The company made a transition to e-sports in order to provide competing activities to those who are...

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The CX Professional of the Year: Maya Khalifeh, INDEVCO Group

Winning an award is a celebration of success, a cherry on top of your company’s achievements grounded on diligence, hard work and continuous improvement. To be able to gain recognition for our accomplishment and be awarded among the best of...

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Incentivised Reviews: Do They Pay Off?

According to a report by Revuze, an automated market insights solution, based on over 300 thousand reviews in the Razors and Blades industry, incentivised reviews increased the average star rating of a product 3.5 per cent, while the average sentiment...

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Making remote work – work

On Monday the 16th of March began the week that turned all of our lives upside down. Coronavirus hit the UK with a force and the circumstances forced entire companies to work, collaborate, and socialise remotely for weeks on end,...

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When Pandemics Become Innovation Catalysts

We had several plans for the coming week. We had so many things to get done at work. We probably had plans on the personal front too and were upbeat about the next few days. And all of a sudden, the...

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CX Online Masterclasses coming to your home

In partnership with world-renowned CX specialist Ian Golding, and adjusting to the current situation, we bring CX Masterclasses online, offering an abundance of CX tips of the highest quality, without the need to leave the comfort of your home. The interactive...

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We connect people: 10 years of attending our Awards

We have recently started a new campaign at Awards International called “We connect people”. The idea is to collect and share the stories that have been created at our events. We find that these are a great way to meet...

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CX Online Masterclasses: Learn from Home!

In partnership with world-renowned CX specialist Ian Golding, we have an exciting announcement to make.  Ian will be running a series of Online Masterclasses, giving you CX tips of the highest quality, all from the comfort of your own home!  The two-day...

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Net Promoter Score – the root of all that’s wrong with customer surveys?

Well actually no!  We must remember that Net Promoter Score or NPS for short is one of the forefathers of today’s short, intelligent and low effort surveys.  Without which, many businesses would still be struggling to embed the importance of...

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a mice with violate background indicating the inteview

Emdad Choudhury on the Future of Customer Experience and the Importance of Awards

Customer Experience is everywhere – involved in our lives on a daily basis. More often than not, when you think of Customer Experience or customer service, you think of a person that was willing to help you and left you...

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Gamify your 9 to 5: Design Games as a Business Tool

Most of us have fond memories playing (or arguing) our way through a game of Monopoly with the family or bringing together a group of friends for a game night. That said, few people would associate the term “board game”...

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2020 UK Complaint Handling Awards: Meet the Winners

The 2020 UK Complaint Handling Awards have taken place in London, celebrating the people, companies, and initiatives behind some of the best customer service operations in Britain. Hosted by Awards International – holders of an Independent Awards Standards Council Gold Trust Mark...

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Successful CRM Strategies and Organisational Behaviour Management

This article is co-authored by Edwin Best (below left), founder of The Best CRM, and Joost Kerkhofs (right), an entrepreneur and author specialising in Organisational Behavior Management (OBM), and the co-founder of OBM Dynamics, which offers globally recognised certification in OBM...

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Lush Offers Free Hand Washing as Businesses Urged to Follow Suit in Coronavirus Outbreak

UK cosmetics chain Lush is inviting people to wash their hands in their stores even if they are not shopping, to help hinder the spread of coronavirus. The move comes amid calls for an increase in public hand washing stations, with...

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Blow to March Events in Dubai as Coronavirus Shutdown Continues

Fears over the coronavirus outbreak have forced the cancellation or postponement of a number of events in the UAE, as authorities urge people to avoid “panic” over the potential spread of the disease. The Art Dubai 2020 fair, the Taste of...

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Disloyal: Brands Failing to Attract Younger Customers to Loyalty Schemes

Brands are failing to engage younger generations with their loyalty programmes, according to a new whitepaper. A report by Mando-Connect and YouGov reveals that while 76 percent of British people are currently members of loyalty programmes, some 44 percent of men...

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Building CX Muscle in Brussels: How a new Network is Boosting Customer Centricity in Belgium and Beyond

Customer Experience in the heart of Europe is advancing in leaps and bounds thanks to the passion of a growing network based in Belgium. CX Brussels was founded by Jonathan Daniels and Hannah Centeno, with the ambition of building a strong CX professional...

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What Yoda can Teach About Hyper Personalised Experiences

If Yoda were to discuss hyper-personalisation in 2020, he might say: “Trust leads to data, data leads to knowledge, knowledge leads to wisdom, wisdom leads to hyper-personalised experiences, hyper-personalised experiences lead to loyalty and finally – loyalty equals survival.” But while...

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Civica Partners 2020 UK Complaint Handling Awards

Global digital solutions provider Civica has been revealed as a Gold sponsor for the upcoming 2020 UK Complaint Handling Awards. Civica provides a wide range of solutions for the public sector and regulated private sector markets around the world. In the...

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Gulf Customer Experience Awards 2020: Dreams Come True in Dubai

The very best in CX innovation across the Middle East has been celebrated at the annual Gulf Customer Experience Awards. HSBC, Ejadah Asset Management Group, and the Ras Al Khaimah Economic Zone (RAKEZ) were among the big winners on a day...

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UK Employee Experience Awards 2020: Meet the Finalists

Britain’s most employee-centric firms are preparing to present in London this May, following the announcement of finalists for the 2020 UK Employee Experience Awards. Aspen Healthcare, Sky Betting & Gaming, University of Lincoln, and Harrods are just some of the names...

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Global Experts Join Unlock Your #CX Potential Conference

The upcoming Unlock Your #CX Potential conference is set to bring global Customer Experience leaders including Christopher Brooks and Clare Muscutt to Birmingham for the unique one-day event. Taking place on March 25, the conference is hosted by the the Midlands Retail Forum, under...

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Perfect Your Business Strategy With Tony Lynch Whitepaper

A new whitepaper from business guru Tony Lynch aims to help chart your firm’s way forward with steps on creating the ultimate business strategy. The Managing Director of Keep Thinking Big, Tony has unparalleled experience in guiding business leaders as they...

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Avoid the Heartbreak of Customer ‘Divorce’ With Essential Whitepaper From Blue Sky

A seminal piece of research into the breakdown of marriages has inspired a new whitepaper that might just help you salvage a strained relationship with your customers. Performance improvement specialist Blue Sky has made its new document, The Four Horsemen of...

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How is art installation highlighting health concern in London

An interactive installation is helping residents of one of Europe’s worst cities for air quality learn more about what they are breathing, and educate on steps to improve the environment for all residents. The Pollution Pavillion was erected last month in...

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Sure-Fire Tips to Improve Your Customer Experience Today!

Customers are truly the heartbeat of any business – treat them well, and the rest of your business ticks. Treat them otherwise, by failing to satisfy their pain points, and they have no problem bad-mouthing your brand. And guess what –...

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Shopping With Kids is a Nightmare…Or is It? Design to the Rescue!

In 2016-17, leading Irish food retailer Musgrave Group were in the midst of a price war within the parental shopping segment, with competition heavily focused on price and many products sold at or below cost. To build a competitive edge,...

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An image in green showing a heart in the door refering to the love for customer complains

Why I Love Complaints

‘Complaint’ has traditionally been seen as a dirty word; whispered within organisations and one that most senior staff would have done anything to avoid admitting applied to them. The negative connotations that came with complaints meant that for years, anyone...

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SE Europe CX Awards: Meet the Sisters Transforming Children’s Lives Through Brain Boosting Business

This year the inaugural South East Europe Customer Experience Awards take place in Belgrade, Serbia, offering the region a new platform to showcase the very best CX initiatives. Finalists will compete across 12 categories at the event on May 29, presenting before...

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Report Warns CEOs Over Sustainability Inaction

A new report predicts that sustainability will be the most important topic discussed in boardrooms in 2020. Analytics firm GlobalData has released its latest report, Sustainability – Thematic Research, which states that public anger at the lack of action on climate change,...

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Unlock Your CX Potential at Upcoming Conference

An upcoming event will help businesses and CX professionals “unlock” their Customer Experience potential with guidance from expert speakers and relevant case studies. Hosted by the Midlands Retail Forum, the Unlock Your #CX Potential gathering will bring together a host of...

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Putting People First: An Interview With Robert Pender

Originally from the UK but based in Montenegro, Robert Pender is helping to shape a new dawn for Employee and Customer Experience in South East Europe, as a customer and employee-centric culture takes off in the region. A CCXP with over...

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Creating Sensorial Experiences to Connect With Customers Emotionally

Ever-faster change, greater customer choice, and channel proliferation are realities every business faces today. In this still-challenging time, developing an exceptional brand that will differ from the competition is more crucial than ever; businesses need to focus their attention across...

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CXM’s Number One CX Stars Profiled: James Dodkins & Amanda Riches

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we conclude our list with a look at the well-deserved Number 1 in each category. Amanda Riches of  is today’s featured Professional, and our Influencer...

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Top 10 CX Stars Profiled: Ian Golding & Nick Macfarlane

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we look at Number 2 in each category. Nick Macfarlane of Sky is today’s featured Professional, and our Influencer is Ian Golding. We welcome feedback on our...

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Top 10 CX Stars Profiled: Adrian Swinscoe & Jo Mayes

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we look at Number 3 in each category. Jo Mayes of Business Stream is today’s featured Professional, and our Influencer is Adrian Swinscoe. We welcome feedback on our...

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Top 10 CX Stars Profiled: Naeem Arif & Andrew McGuigan

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we look at Number 4 in each category. Andrew McGuigan of Microsoft is today’s featured Professional, and our Influencer is Naeem Arif, founder of NA Consulting. We...

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Top 10 CX Stars Profiled: Clare Muscutt & Alison Lawrie

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we look at Number 5 in each category. Alison Lawrie of AkzoNobel, is today’s featured Professional, and our Influencer is Clare Muscutt, founder of...

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Customer-Centric or ‘Channel-Centric’: Knowing the Difference

With the ongoing advances in digital media, I often see organisations claiming to be “customer-centric”, when in reality they are being channel-centric. In the search for giving the best-in-class Customer Experience, do you understand the difference? With a new decade upon...

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Top 10 CX Stars Profiled: Nick Meinertzhagen & Iain O’Connor

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we look at Number 7 in each category. Iain O’Connor of Aegon UK, is today’s featured Professional, and our Influencer is Nick Meinertzhagen. We welcome feedback...

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Top 10 CX Stars Profiled: Nick Hague & Marion Ellis

Customer Experience Magazine is profiling the top 10 Professionals and Influencers from our Top 50 CX Stars list. Here we look at Number 9 in each category. CCXP Marion Ellis, of BlueBox Partners and the Women in Surveying Network, is today’s featured Professional,...

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Solar banks show the importance of having a sustainability project in a business.

2020 Brings Next Stage of Record-Breaking Dubai Sustainability Project

The third stage of an immense sustainability project in Dubai is set to be completed within the coming year – a project which aims to drastically reduce carbon emissions by up to 6.5 million tonnes annually. In 2020 the third phase...

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CXM’s Top 50 CX Stars

We are in the midst of an age in which instant information is creating ever more savvy consumers. As we enter a new decade, customers are ever more influenced by their experiences of a brand when considering a purchase. The...

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The Good, the Bot, and the CX: Freshworks Examines AI in new Report

Customer engagement software specialists Freshworks has shed light on how customers interact with AI tech such as chatbots in an insightful new report. In AI in Customer Service: A Survey Report from Europe, responses from 6,000 customers and 800 senior business leaders across the...

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Virgin Trains: Last Stop for Award-Winning Service

It’s the end of an era for the great British railway network as Virgin Trains catered to passengers on the franchise’s final run. The award-winning brand operated long distance services on the West Coast Main Line since March 1997, and last...

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2020: Celebrating Five Years of the CX Masterclass

The Customer Experience Masterclass is preparing to celebrate its fifth year of providing unparalleled CX knowledge to audiences in the UK and beyond. 2020 will mark five years since the founding of the Masterclass, and January will see international consultant and...

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Six CX Factors Shared by Award-Winning Firms

Idit Aloni is Head of Product Marketing at Amdocs, and has over a decade’s experience consulting and leading Marketing and Customer Experience within large organisations globally.   Recently, I’ve been feeling like a child in a candy shop, as I had the...

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ContactEngine: Facilitating the Future of Customer Conversations

2019 has proven to be a successful year indeed for the conversational AI experts at ContactEngine, which is leading the vanguard in changing the fundamentals of how 21st-century customers interact with brands. It’s been a year in which their trophy shelf...

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Succeed in Experience Management with Experia Summit

This article was jointly written by Annette Franz, CCXP, and Joakim Thorn, XM Scientist, co-founders and hosts of upcoming free online event Experia Summit.   Google the term “experience management” and you’ll find as many definitions as colours of the rainbow, and then some....

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Legal & General Homes: Customer Experience, Built In!

In October, Legal & General Homes landed the Customers at the Heart of Everything gong at the 2019 UK Customer Experience Awards. Here, the firm’s Sales & Marketing Director Denise Stewart writes for CXM on why quality Customer Experience is...

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Black Friday is Changing – and so Should Your Ecommerce Approach

It might seem counterintuitive to suggest that major retail periods like Black Friday and Cyber Monday would boil down to anything other than price for consumers. But as competition between brands gets tougher and tougher year-on-year, and sales periods start...

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British Winners Celebrate at International Customer Experience Awards

The winners of the 2019 International Customer Experience Awards have celebrated victory following the gala Final ceremony in Amsterdam. The second year of the awards event saw contenders from across the globe descend on the Dutch capital, with the Dubai Health...

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Black Friday: Shoppers set to Shun High Street

Black Friday offers will not be luring a majority of customers to the UK’s high streets this year, with new research showing most will stay at home. Contact centre and CX tech specialist Genesys has released a study on the annual...

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Huntswood to Sponsor 2020 UK Complaint Handling Awards

Resourcing and consultancy specialists Huntswood has been revealed as a sponsor for the 2020 UK Complaint Handling Awards. The company, which has featured in prestigious lists including the Sunday Times Top 100 Small Companies to Work For and The Sunday Times Profit Track...

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Gulf Sustainability and CSR Awards 2020: Enter Now

Entries are now open for the 2020 Gulf Sustainability and CSR Awards, which will take place in Dubai next June. An annual celebration of green practices and corporate social responsibility, the event is returning to the UAE for its fourth year...

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Blockchain: An Integral Part of the New Digital Economy

When Bitcoin was created it was done to be a seamless payment method – backed up by the blockchain – for cheaper, faster, and safer worldwide peer-to-peer transactions. Even Satoshi Nakamoto probably did not foresee blockchain technology spanning into different...

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Don’t let the Browser ‘Long Tail’ Derail Your Visual Campaigns

Companies know all about the importance of visual content. According to a 2018 study from Venngage, 56 percent of marketers surveyed said that between 91-100 percent of their content contained visuals. Delivering the right compelling visuals quickly is critical to...

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Cleaning With Integrity: An Interview With Luke Murfitt

It’s not your average job interview, but a description from Luke Murfitt, founder of Integrity Cleaning, of how one woman kick-started her career after a chance encounter shines a light on the ethos of his business. Picture the scene: a dark,...

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Sharpening Skills at the Contact Centre Masterclass

A fresh crop of eager professionals has benefited from the expert knowledge of CX and contact centre guru Daniel Ord at the latest High Performance Management for Inbound Contact Centres Masterclass. Delegates from across the UK arrived in London for the two-day...

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The Value of ‘Keeping it Simple’ for Improved CX

  If there is one lesson Phil Durand (pictured), Director of Customer Experience Management at Confirmit re-learned as a judge at this year’s UK Customer Experience Awards, it’s that there is real value in making things as simple as possible… The aim of Voice of...

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How to Nail your Digital Interview

Some say there has never been a better time to be searching for employment. It is true that the whole process has significantly improved, especially with the growth of technology and the internet. Plus, long gone are the days when...

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The Slow Death of UK Retail Banks

In my recent discussions with UK banking execs, I’ve detected a fresh urgency when they talk of the need for change. Banks have been speaking about greater customer centricity in their annual reports for years, but it’s really only in...

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CXM Book Shelf: The Customer Catalyst by Adlard & Bausor – Exclusive Excerpt

A new book by Daniel Bausor and Chris Adlard explores how businesses are adapting to growth in the age of customer centricity. The Customer Catalyst: How to Drive Sustainable Business Growth in the Customer Economy is available now, published by Wiley. In this...

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cx measurement

CX Measurement: insights by Ian Golding and Peter Dorrington

In 2019, just before the pandemic outbreak, Ian Golding, Founder of the Customer Experience Consultancy and leader of the CX Professional Masterclass, joined Peter Dorrington, Director of Analytics at TTEC, at a CXPA & TTEC Breakfast Workshop. Participants explored concerning...

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CX Stars Swarm Red Carpet at UK Customer Experience Awards

It was a night of glitz and glamour as the evening gala ceremony at the 2019 UK Customer Experience Awards brought Britain’s brightest CX stars onto the red carpet…   Teleperformance UK: Left to right – Dave Green, Client Service Director; Helen...

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Could we BE Anymore Telephonophobic?

Last year, the 90s masterpiece Friends, which has been running and rerunning on TV for the last two and a half decades, caused joy and uproar when it made a return to the small screen via Netflix. It was back!...

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The Seven C’s Strategic Approach to Successful Recruiting

According to a recent survey published by Harvard Business Review, 41 percent of board members recognise their biggest challenge is attracting and retaining top talent. We also know that with good leadership, talent does not come and go – rather talent comes...

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2019 UK Customer Experience Awards: Winners Take Wembley by Storm

London’s home of champions Wembley Stadium lit up with the stars of CX as the 2019 UK Customer Experience Awards took place at the iconic venue. Hundreds of guests arrived at the event as finalists presented details of the country’s most...

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Who you Gonna Call?: Building a Chatbot for the Ghostbusters

There was something strange in the neighbourhood of Denver, Colorado this summer at the Xperience19 conference, hosted by Genesys. The theme for one memorable breakout session on how to build a chatbot was spooky comedy classic Ghostbusters, and as you might expect, plenty of...

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2019 Customer Experience Awards: The Final Countdown

The 2019 UK Customer Experience Awards is almost here, and finalists from among Britain’s most customer-centric organisations are preparing to put their best foot forward at London’s Wembley Stadium. Marking a decade of celebrating the very best Customer Experience initiatives, this...

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CX Grand Designs: Time for a Refresh?

It’s not long before the winners of the 2019 UK Customer Experience Awards will be unveiled. As one of the judges, Phil Durand (pictured), Director of Customer Experience Management at Confirmit knows that success comes in many forms and that the...

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Compliance and Customer Experience: Not a Zero Sum Game

Businesses in regulated markets don’t have to choose between satisfying their customers and regulators, because compliance and CX isn’t a zero sum game. Yet with the right tools and focus, they can do both. Customer expectations are perhaps higher than ever. Conditioned...

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October Dates for CX Masterclass in Sweden

The Customer Experience Professional Masterclass is coming to Sweden, where world-renowned CX consultant and author Ian Golding will impart his knowledge over two days in October. Taking place on October 22 – 23, the Masterclass is held in collaboration with the AROS Congress...

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Training to Win: Earning Awards Success Through Skills & Shared Knowledge

The 2019 UK Customer Experience Awards is just around the corner, and CXM is shining a spotlight on how fantastic training can help your strategies burst out of the boardroom and become worthy of awards recognition. Among this year’s finalists is...

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Diversity & Inclusion: The Keys to Improved Customer Contact

In the world of customer contact, the nurturing of a diverse and inclusive culture not only creates a team that reflects the market it is serving, but it generates an environment where people can bring their whole selves to work...

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Genesys’ G-Summit Underway in Amsterdam

The G-Summit Europe event, hosted by global Customer Experience and contact centre solutions firm Genesys, is underway in Amsterdam. The three-day conference brings together CX professionals from across Europe to share the latest in technology solutions and good practice, and features...

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Viva la Revolución: Is it Time to Free Your Employees From Software Dictatorship?

A new report from customer engagement software firm Freshworks Inc has cast light on a staggering number of hours wasted annually by sales and service agents who struggle to navigate software they are forced to use, despite having no say...

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Are Employers Failing When it Comes to Discussing the Ethical use of AI?

Global companies are expecting to apply artificial intelligence (AI) within their organisations in the next few years, but are lagging behind when it comes to discussing the ethics of the technology, it has been revealed. New research from CX and contact...

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Worksmart to Sponsor 2020 UK Complaint Handling Awards

Financial services compliance solutions firm Worksmart has joined the 2020 UK Complaint Handling Awards as a sponsor for the event, which will take place in London next year. The firm, which has been supporting Britain’s leading financial service businesses through the...

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Winning With Complaint Handling Conference 2019: Ticket Giveaway

Customer Experience Magazine is giving away three tickets to this month’s Winning With Complaint Handling Conference, which is taking place in central London. This not-to-be-missed one-day event on September 25 will bring together Gold winners from the annual UK Complaint Handling...

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All Systems go for OSX London 2019

International event management company Westrade Group has been quick to follow up on the enormous success of its inaugural event with the forthcoming and newly branded OSX, the only outsourcing summit and expo of its kind.  ExCel London will once...

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Taking a Bite out of the Big Apple’s Customer Experience

Not long ago, I was across the Atlantic in New York City, filming for my series Fix the High Street. Having recorded episodes in Glasgow, Newcastle, and London, I’d decided it was time to go further afield and to see...

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Northern Gas Networks Aims for Autumn of Awards Achievement

The North of England’s gas distributor, Northern Gas Networks (NGN), is having an outstanding year, and is aiming for an autumn of awards success as it competes for CX recognition nationally and globally. NGN has been shortlisted for six categories in...

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Discussing Innovation and Excellence With Genesys’ Chris Connolly

A thought leader and visionary when it comes to bleeding-edge Customer Experience technology, Chris Connolly is an interesting man to know. A man fortunate enough to be Vice President of Product Marketing at Genesys, his genial Aussie exterior belies a knowledge of...

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Seeking a World of Engaged Employees: An Interview With Gethin Nadin

Gethin Nadin is a world-renowned Employee Experience expert, who has lent his knowledge to the judging panels of events including the UK Employee Experience Awards.   A psychology graduate, Gethin understands the thought process behind what brands need to ensure effective employee...

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Going Dutch: Genesys Prepares for G-Summit Europe in Amsterdam

Global Customer Experience and contact centre solutions leader Genesys is preparing to host one of Europe’s most exciting CX gatherings in Amsterdam next month. The G-Summit Europe event will bring together customers, partners, and technology solution providers to share insights and explore ways...

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an image showing colourful brain illustrating emotional intelligence and CX

Emotional intelligence and CX

We’ve all read so much about emotion in Customer Experience – we see articles about defining the emotions we want customers to experience with our brand and we watch videos emphasising the importance of recognising the emotional state of our...

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an image explaining customer experience design

CXM Book Shelf: Employee Experience by Ben Whitter

There isn’t a lot that Ben Whitter doesn’t know about when it comes to employee engagement and getting the best out of a workforce. Known throughout the UK and further afield as Mr Employee Experience, the founder and Chief Experience Officer at...

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Ask Ian: How do we Combine Digital and Brick-and-Mortar for the Best Customer Experience?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the...

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Digital Innovation Brings Awards Victory for Torry Harris Integration Solutions

One of the most inspiring winners at the 2019 UK Digital Experience Awards is planning a return to next year’s event as they continue to provide businesses with innovative digital engines for customers to use. Multinational firm Torry Harris Integration Solutions...

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a finger pointing at the computer screen and talking about using business intelligence

Using business intelligence to get meaningful customer insights

Businesses have been drowning in data for years, and in the CX space, we’ve developed some bad habits, collecting information without any clear purpose and sending out surveys to ask for feedback at every turn. Fortunately, we have got better...

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Swimtime: Making a Splash at the UK Digital Experience Awards

At this month’s UK Digital Experience Awards, the day’s biggest success story involved an online platform behind a swimming revolution taking place across Britain. Swimtime is the largest independent swim school in the UK, and since its foundation in 1998 has...

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UK Business Awards: 2019 Finalists Announced

The finalist line-up for the 2019 UK Business Awards has been unveiled, with a host of firms preparing to compete in  London for a title this November. Hosted by Awards International, which brings events including the UK Customer Experience Awards to...

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Gulf Customer Experience Awards 2020: Entries now Open

The Gulf Customer Experience Awards will return to Dubai for 2020 in a new-look ceremony that will celebrate the very best CX strategies in the region. Hosted by Awards International, the 2020 finals event will take place in Dubai’s Conrad Hotel...

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2019 UK Digital Experience Awards: Winners Celebrate at London Final

The victors of the 2019 UK Digital Experience Awards have celebrated success in London, with swimming school Swimtime making waves by being crowned as the day’s Overall Winner. The event at London’s Park plaza Riverbank saw firms from across Britain present...

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The Case for Customer Centricity in GDPR Compliance

In the scramble to achieve last-minute compliance before the General Data Protection Regulation (GDPR) deadline last year, many companies engaged in some ‘privacy theatre’ – adopting basic consent models, and meeting the requirements just enough to comply with the new...

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Learning From the Best at the CX Professional Masterclass

Another group of passionate Customer Experience professionals has benefitted from a Masterclass with world-renowned consultant and author Ian Golding. Held this month in the Stevenage Business & Technology Centre, the CX Professional Masterclass saw attendees from across the UK attend the...

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2019 UK Customer Experience Awards: Finalists Revealed

The finalists in the 2019 UK Customer Experience Awards have been announced, with some of the UK’s best-known brands preparing to compete for glory in London’s Wembley Stadium this autumn. The gala event – which this year is marking ten years of celebrating the...

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UK Complaint Handling Awards: 2020 Entries now Open!

Entries are now open for the 2020 UK Complaint Handling Awards, Britain’s biggest celebration of CX-inspired initiatives to resolve consumer problems. 2020 will be he fourth year the awards ceremony will be held in the heart of London, and March 5...

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Ethics & Evolution: Discussing the Future of AI With Genesys PureCloud’s Olivier Jouve

The recent Genesys Xperience19 conference in Denver, Colorado, saw some of the most exciting developments in Customer Experience technology showcased to an eager global audience, and in case anyone was under any illusion about the future of CX – it...

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Genesys Revealed as new 2019 UK Customer Experience Awards Sponsor

Global CX and call centre tech leader Genesys has been revealed as the Gold Sponsor for the 2019 UK Customer Experience Awards. Taking place in London’s Wembley Stadium on October 10, the awards celebrate the country’s best CX strategies, transformations, and...

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AI Innovations Unveiled by Genesys at Xperience19

Genesys has introduced new orchestration capabilities powered by AI that connect native and third-party technologies to enable the most comprehensive customer journey management available today. Currently, businesses are adopting an increasing number of artificial intelligence (AI) point solutions to solve specific challenges....

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Embracing the Experiential in Retail

Customer relationships with brands continue to evolve, based upon changing expectations, and desires, and impacted massively by the speed at which ecommerce develops. The ability to buy almost anything, quickly online, has altered the brand loyalty that used to be...

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Setting the Bar for AI/Customer Interaction

The Barbican’s newest exhibition, AI: More than Human, is an artistic exploration of the possibilities that modern technology presents, examining the diverse potential of artificial intelligence (AI).  A particularly striking installation is MakrShakr, a robotic bartender which can mix cocktails for...

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Where Bosses are Going Wrong (and how to get it Right)

Throughout our careers, we experience many different personality types that influence our behaviours and professional personas. These encounters can often shape who we become as leaders, but have you taken the time to reflect on your management approach and considered...

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CX Masterclass With Ian Golding: Early Bird Offer Ends Soon

The Customer Experience Professional Masterclass is taking place next month, and the deadline to take advantage of a special Early Bird discount offer is fast approaching. The two-day Masterclass is led by Ian Golding, founder of the Customer Experience Consultancy, and author of Customer What?...

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Happy Days: Winners Reflect on 2019 UK Employee Experience Awards

This article is written by Joe Wedgwood, Chief Storyteller at The Happiness Index, one of the winners at the 2019 UK Employee Experience Awards…   This May we had the pleasure of attending the UK Employee Experience Awards at the Park Plaza...

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Accelerated Learning Scheme for Medical Writers Earns Ashfield Gold at UKEXAs

The recent 2019 UK Employee Experience Awards in London saw one of the country’s most innovative training schemes for medical writers celebrated in a Gold category victory. Ashfield Healthcare Communications took home the top award in the Employee Engagement – Learning...

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CXM Book Club: Customer Experience Innovation

For many businesses, successful Customer Experience strategies emerge as a result of looking at what does and doesn’t work for their peers. Call it copying; call it a tribute – whatever you call it we can agree that one thing this...

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Four Vital Questions on Your Local Digital Strategy

You’ve invested in market research into your customer base and you’ve developed a catchy strapline to lure them in-store with a brand promise. You’ve commissioned some beautiful photography for the national campaign and secured high-value ad placements to engage your...

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The Omnichannel Experience: Using Data to Enhance Customer Loyalty

The impact of poor Customer Experience is not one easily forgotten. The reality for retailers today is that for even the most loyal customers, one bad experience is enough to make them abandon their shopping baskets and never hesitate about...

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Saving the Great British Pub Through CX

For generations, pubs have been at the heart of community life in the UK; our TV soap operas revolve around fictional, but iconic, locals: The Rover’s Return, The Queen Vic, and The Woolpack. These exist at the hub of community...

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Five Proven Pain-Free Ways to Motivate your Team

Working with people is great, but taking care of a whole team requires much more work than you can imagine. Thankfully, we live in a time when employers pay a lot of attention to making their employees happy, satisfied, more...

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Great Expectations: How Experiences With Customer-Centric Companies Shape our Standards

New technologies are transforming businesses at a rapid pace and elevating the services on offer to consumers. In the past ten years alone, the way consumers select and receive services has changed dramatically thanks to developments in Artificial Intelligence (AI) and...

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What do Amazon and Social Housing have in common? It’s the customer

The very nature of social housing means customer service in the sector can be a more complex affair than in others. In a market which spans local authority homes and independent housing associations, what is the benchmark for customer experience...

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Trust through transparency: how marketers can take advantage of GDPR

The one-year anniversary of the European General Data Protection Regulation (GDPR) is now fast approaching.  Since its introduction in May 2018, we as a nation have become more ‘data aware’ than ever before. The maximum fine for not complying with...

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Moving to a Collaborative Unified Communications World: A Migration Strategy for Customer-facing Businesses

Organisations of all shapes and sizes are looking to migrate from traditional PBX telecoms platforms to unified communications (UC) environments, integrating their contact centre for greater collaboration. The market is growing robustly. A recent report by Global Market Insights estimated...

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Winners Announced: UK Employee Experience Awards 2019

Wednesday 15th May was the biggest and most successful UK Employee Experience Awards in Awards International history! More than 300 finalists gathered at the Park Plaza Riverbank in London to compete for a series of coveted prizes and share best practice...

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Make Sure your CX is Switched on During the Big Switch-Off

In 2015, British Telecom (BT) announced it would be switching off the UK’s legacy PSTN and ISDN networks by 2025, forcing all customers to shift to IP-based VoIP (Voice Over IP) and SIP (Session Initiation Protocol) telephony services. Rather than...

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Ask Ian: How do I Spot Weaknesses in my Touchpoints Before my Customers Do?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the Customer...

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Five Major Digital Trends of 2019

Each year, analysts predict trends that will determine the course of the advertising, media, and digital industry in the near future. Year after year, we see the same predictions about the importance of video content, new approaches to SEO optimisation,...

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Expectations Exceeded at the CX Professional Masterclass

Professionals from across the UK and further afield are continuing to develop their Customer Experience skills thanks to the guidance of renowned CX consultant and author Ian Golding at the CX Professional Masterclass. The most recent two-day course took place in...

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How the UK can Take Customer Experience to the Next Level

Customer Experience is a global movement – across the world, an increasing number of companies are understanding the business case for focusing on the customer, and are seeking the right tools to achieve this goal. Some countries have, however, reached...

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Fan Service: Arsenal FC’s Branding Boss Talks CX Goals

Charles Allen is Head of marketing with one of the Premier League’s most beloved institutions, Arsenal FC, and a speaker at the upcoming Brand Marketing Summit Europe, hosted by Incite group in London on June 25 -26. Charles is one of...

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Quiz: How Well do YOU Know Your Contact Centre?

Daniel Ord is the Founder of OmniTouch International, and one of the global Contact Centre industry’s most influential figures.  With over 30 years of experience under his belt, Daniel is bringing his expertise to a wider audience with a new Masterclass...

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Fears for ‘Smaller Players’ as EU’s Article 13 Casts Shadow Over Online Landscape

Controversial EU legislation designed to limit the sharing of copyrighted content online could “negatively impact” smaller firms, with some opponents warning it could put them out of business altogether. The Copyright in the Digital Single Market Directive was passed by the...

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‘So, how did YOU get into the Contact Centre Industry?’

Daniel Ord is the Founder of OmniTouch International, and one of the global Contact Centre industry’s most influential figures.  With over 30 years of experience under his belt, Daniel is bringing his expertise to a wider audience with a new Masterclass...

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10 Habits of Customer-Centric Organisations

As businesses strive to become customer-centric, Gartner has identified 10 common habits of organisations exercising customer centricity. Gartner predicts that, by 2020, poor customer experiences will destroy 30 percent of digital business projects. Will yours be one of them? What does...

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Arabic Translation for Ian Golding’s Hugely Successful CX Book

The debut book from international CX consultant and CX Masterclass host Ian Golding, which is revolutionising Customer Experience best practise across the globe, will soon be available in Arabic. Customer What? The honest and practical guide to customer experience was released...

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Four Ways to Improve Company Culture and Create a Healthy Working Environment

Happy employees who are engaged with their work try harder, so, how can we make work their happy place? Think of it like gardening. Plants want water, fertiliser, and light, and it doesn’t hurt to play the equivalent of a...

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How a Focus on Customer Experience Achieves Long-Term Growth

There are only three ways to make money: sell more products, increase your prices, or cut costs.  The easiest action may seem to be to increase prices, but if you don’t deliver additional value for the higher prices then it won’t...

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Ask Ian: Are Customer Loyalty Schemes Worthwhile?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine offering expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost the...

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Judging at the UK Complaint Handling Awards: What I Learned

Basia Szumska-Hare judged at the 2019 UK Complaint Handling Awards in London earlier this month. So, it’s Friday March 8th in London, the sky is blue, the children didn’t complain about getting ready for school, and I didn’t hear any complaints of...

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2019 UK Complaint Handling Awards: Winners Celebrate Victory in London

The 2019 UK Complaint Handling Awards have taken place in London, celebrating the people and  initiatives behind some of the best customer service operations in Britain. Hosted by Awards International – holders of an Independent Awards Standards Council Gold Trust Mark – the...

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How Gaming can Enhance Customer Experience

For any product or service, a good Customer Experience is essential. We see this in video games, casino, and bingo games. They are designed to ensure that the player will have a great time, remember the game, and as a...

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How Effective is Your Complaints Procedure?

So, you have an effective complaints procedure in place; you are engaging with customers, finding problems and working through solutions, but just one important question remains: “How well are we doing?” There is, of course, one clear sign of an effective...

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Six Killer Mistakes in Your Customer Relationships

Relationships are often regarded as the key to business success. Once a foot is in the door, it’s all smooth talking, right? No! Turning initial relationships into strong and fruitful ones can be tricky and should not be taken lightly....

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2019 UK Employee Experience Awards Finalists Announced

The finalists for the 2019 UK Employee Experience Awards have been revealed, with businesses across Britain competing in 19 categories covering every aspect of employee engagement and its impact on overall Customer Experience.  The daytime event will be hosted by Awards...

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A Debt map of Britain

While Japan may have the world’s highest debt to GDP ratio of 223.8 percent, the UK has also seen this number rise exponentially in the last 25 years. Estimated at just 29% during the first quarter of 1993, this peaked...

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Right Here, Right Now: How to Handle Customers’ Changing Perception of Time

“Time heals all wounds,” they say… except for consumers. For them, it seems time actually exacerbates all wounds. We 21st century customers have become used to having virtually all we want – from online shopping to real-time support – in the...

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Digital Transformation Journey: Five Things you Need to Know

Digital transformation – a term that often gets used without much thought or consideration to the true scale and effort required to truly digitise a legacy business, service, or product. There are a few trends and areas of focus that...

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6 UX Strategies to Generate More Leads From Your Website

Your website can be a revenue-generating machine when you optimise it with your users in mind. But if you want to generate more leads and in turn, more revenue, then you have to implement effective user experience (UX) best practices...

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The Definitive Guide to Interviewing a Ruby on Rails Programmer

Ruby on Rails (RoR) is a flexible and collaborative web development framework which works on the principles of an agile and iterative approach to building web apps and solutions. It has become an integral tool for businesses to create customised...

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2019 UK Customer Experience Awards: Celebrating a Decade of Excellence

Entries are now open for the 2019 UK Customer Experience Awards, which this year is marking ten years of celebrating the very best CX in Britain. The gala event will take place on October 10 at London’s Wembley Stadium, where finalists...

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The CX Professional Masterclass: ‘A Milestone in my Career’

The Customer Experience Professional Masterclass led by international CX consultant and author Ian Golding, is going from strength-to-strength in 2019 with more satisfied participants than ever. The two-day class – which is followed by an opportunity to take the CCXP exam following...

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Customer & User Experience Expo 2019

CXM has partnered with the Customer & User Experience Expo, which is making its debut at the London ExCeL on the 27th & 28th March 2019, and is running alongside four other unique industry shows at Europe’s best marketing event....

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2019 European Insight Exchange set to Bring CX Excellence to Dublin

Customer Experience professionals are preparing to gather in Dublin for the 2019 European Insight Exchange event. Taking place in the Irish capital on March 13-14 at the Radisson Blu Royal Hotel, the conference is hosted by the CXPA and is one...

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MPs Demand Ombudsman Reforms in Critical Report

The UK’s ombudsman system has been dubbed “as useful to consumers as a chocolate teapot” amid calls by MPs for reform. Westminster’s All-Party Parliamentary Group (APPG) on Consumer Protection – a cross-party group of politicians including MPs and a peer from...

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Gulf Customer Experience Awards: Winners Crowned in Dubai

The winners of the Gulf Customer Experience Awards have been celebrating their wins in Dubai following a day that saw the culmination of months of work by dedicated finalists. The ceremony, sponsored by Oracle, took place in the Conrad Dubai hotel...

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Call & Contact Centre Expo 2019

The Call & Contact Centre Expo will return to London this March to once again connect industry professionals with the tools, techniques, and systems that are revolutionising customer engagement. Taking place at London’s ExCeL on the 27th and 28th of March, the highly...

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an image showing the letters of C and X indicating customer experience programme

Five essentials for a world-class customer experience programme

I’ve been reflecting on what successful CX leaders we partner with at Medallia are doing, and have identified five key actions to ensure a world-class customer experience programme. 1. Start with the end in mind Visualise where you want to be at...

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Customer Experience: Where Will 2019 Take Us?

UK Customer Experience Award winner Feefo has revealed its top five CX predictions for 2019. The firm is a leader in reviews and customer insight technology, and last year won Silver in the Best use of Insight & Feedback – Solution or...

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Five Simple CX Improvements to Make Today

Customer expectations have changed; by 2020 it’s predicted that Customer Experience will overtake price and product as the key brand differentiator. Consumers are on the hunt for ease, simplicity, and fast-paced results and assume there’s always a better way to access...

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Five Ways Retail Will Fight Back in 2019

Retail disruption is now a market ‘given’ and many think that the future is starting to look brighter.  Why? Because winning retailers are grasping the technology to innovate; enabling them to develop new business models, drive operational efficiencies, and improve Customer Experience....

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Future-Proof Your Customer Experience in 2019

A study conducted this year by Accenture found that two-thirds of large companies currently face high levels of industry disruption. We’ve already seen supporting evidence for this finding: Toys R Us, Homebase, Maplin and Mothercare all went into administration in...

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SearchFlow: Transforming Challenges Into Exceptional Customer Experience

With not one, but two UK Customer Experience Awards under their collective belts, conveyancing search solutions experts SearchFlow clearly know customer-centricity and how it positively impacts a business. The firm won Gold for Best Contact Centre – Small at the finals...

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Entries Open for 2019 UK Digital Experience Awards

The 2019 UK Digital Experience Awards is now open for entries, as the countdown gets underway to the finals which will be held in London. Now in its fifth year, the awards celebrate the ways cutting edge digital tech is used to...

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Cranfield School of Management Among World’s Best in Wall Street Journal Rankings

Cranfield School of Management, which partners the UK Customer Experience and Employee Experience Awards among others, is celebrating after its MBA and its Finance and Management MSc were named as two of the world’s very best programmes in the new...

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Five Retail Predictions That Didn’t Occur in 2018…but Might in 2019

2018 has been a turbulent year in the retail sector – some of the key trends and developments that many thought would come to pass have yet to gain widespread traction, while others have definitely come to the forefront. Retailers...

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Making the Most of the Christmas Countdown

With Christmas holiday spending in the UK set to jump by nearly 25 percent from last year, the importance of the festive period for retailers is clear to see.   The sheer volume of peak period spending is further emphasised by...

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Report Reveals ‘Changing E-Commerce Preferences’ of Customers

Part of the reason why it’s so exciting to work in e-commerce is because it’s an ever-evolving industry. Technology is always advancing in leaps and bounds – and with it, users’ relationships to the internet and their mobile devices. This,...

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2019: Three CX Trends to Look out For

In a world where customer experience is now as important as – or even more so – than the product itself, brands can no longer compete based just on price and functionality. They need to be relevant and they need...

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Kantar TNS to Develop £2.5m Bupa CX Programme

Leading insight agency and CX specialist Kantar TNS has agreed a new partnership with Bupa UK worth £2.5 million to support the healthcare specialist develop its Customer Experience programme. The four-year contract will see Kantar TNS working across Bupa UK’s insurance,...

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10 Ways to Leverage Employee Power Through Social Media

There’s no such thing as a born salesperson; neither is there a born customer services manager. It is a well-known fact that unhappy employees produce unhappy customers. Before delivering any customer-centric strategy, companies must first become employee-centric. According to IBM, when a...

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Ask Ian: Discount Sales – Classy or Kitsch?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine, offering his expert insight to help businesses improve their CX offering.  To ask Ian a question on how to boost...

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Mirror Mirror on the Wall: The Secret of Positive Self-Talk

Is talking to yourself healthy or not? A newspaper article once caught my eye. The piece, headlined ‘Why talking to yourself is NOT a sign of a mental illness’, reflected on a psychologist Paloma Mari-Beffa’s view that both inner self-talk and...

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The Cost of Passing the Buck: Who is Responsible for Improving Customer Service?

Each day, UK households spend millions of pounds on consumer goods with the expectation that if something goes wrong with the items they buy, or the service they’ve received is not up to scratch, the issue can be easily and...

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Is ‘Customer Success’ the new Customer Experience?

There’s a lot of buzz in the B2B world about the concept Customer Success these days. I work for a company – Gainsight – that has raised over $150M to deliver a software platform originally designed specifically for CSMs (Customer...

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DTC Brands Mistaken Over Customer Friction Points

Forty percent of direct-to-consumer (DTC) brands think it’s okay to have three or more ‘friction points’ in a customer buying journey – and they could be set to fail as a result. A new report from ERP platform Brightpearl looked closely at the...

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Business Owners and Managers: Are you Focussing on the Right Customers?

Let’s be realistic – all businesses need customers to survive and thrive; that has been the requirement since bartering first began. So, ask yourself this question: are you focussing on the right customers? This may seem like a surreal question, but is...

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How Content Creates Permanent Relationships With Customers


Do you need a personal relationship with your business world? Many of us create time to build personal relationships (which is not bad) with people and friends. Have you ever paused to ask yourself how good content would affect the...

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CX Stars Align in Amsterdam for the First International Customer Experience Awards

The inaugural International Customer Experience Awards have taken place in Amsterdam, with the UK’s Holly Private Hospital taking home the first ever Overall Winner title. Hundreds attended the event in the Dutch capital, where shortlisted finalists competed in 17 categories by...

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Customer Service Transformation: 10 Steps to Heaven

Now there are three steps to heaven Just listen and you will plainly see And as life travels on And things do go wrong  Just follow steps one, two and three The above lyrics come from Three Steps to Heaven, a 1960 chart-topping song recorded...

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The Five Habits of Highly Effective CX Professionals

There are five key habits that successful CX professionals have in common, according to the newly published State of Customer Experience 2018 report. The study is one of the most comprehensive global surveys of CX practitioners and was carried out by Confirmit in...

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SAP/Qualtrics Deal Means ‘Groundbreaking new Frontier’ for Experience Management

SAP SE, the German business software company, has agreed to purchase online sentiment tracking firm Qualtrics International Inc for $8 billion in cash. Europe’s most valuable tech firm is set to strengthen its customer relationship management (CRM) software offering thanks to the deal...

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Online Sellers Failing to use own Data to Improve Business Performance

Online sellers are using e-commerce solutions to gather better data insights, yet many are failing to use it to make better business decisions, new research has found. Whilst 42 percent are using data to improve customer service, only 24 percent are...

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Department Stores: Where are They Going Wrong?

As alarming headlines continue to emerge about some of the most established UK department stores, it’s natural that the industry is questioning the future of retail and the place of bricks-and-mortar stores. But is retail as we know it beyond...

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Passenger Experience Preparing for Take-Off

Travel experiences are among the most memorable we have, but too often we remember airports for the wrong reasons. Now a leading interior design expert is urging airport operators to change that by learning from the hospitality industry. Chris Radcliffe, head of...

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Black Friday: Shoppers Ready to Spend, but Cynicism on the Rise

Almost half of all UK Black Friday customers will be purchasing from Amazon according to new research, that has also found shoppers are becoming cynical about the annual price-slashing event. Salmon, a Wunderman Commerce company, has found that 48 percent of...

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Fear of Failure Behind Fall of Bricks & Mortar

With high street stalwarts dropping like flies, traditional retailers are on the wrong end of a raft of increasingly harsh criticism from both customers and analysts. Yet in far too many cases it is fear of failure – of making the...

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New Forms of Customer Intelligence: Helping Brands Reach Their Audience

The premise of effective selling is simple – find out what people need and deliver a product or service that meets that need at the opportune moment. Peter Drucker, seen by many marketers as the forefather of business consulting, famously...

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Keeping Customers in the Digital World

Today, customer data, knowledge, and insights are more valuable and of more strategic importance than ever before. Customers have more options, greater access to pricing information, and greater means to share their experiences with others, both good and bad, yielding...

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Four Common CX Misunderstandings

Most marketers today understand the importance of Customer Experience and often find themselves leading the charge on cross-functional alignment on CX within their organisations. Countless studies have shown that CX drives results – Forrester found that CX leaders tend to...

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CX Excellence Report: Challenger Banks and Cosmetics Favourite Bucking Negative Trends

Customer Experience in the UK has shown little sign of improvement in the last year, according to the latest analysis by KPMG Nunwood in their Customer Experience Excellence (CEE) report. However, whilst consumers generally felt their experiences with British brands were ‘average’...

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Peak Season Priorities

Black Friday and Cyber Monday have evolved into two of the most significant ‘event’ days in the retail calendar and, due to their success in driving customer participation, have morphed into anything from ‘Black Five-day’ or, as I recently read,...

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The Role of the CTO in Customer Experience Excellence

There was a time when the role of the CTO was mainly concerned with the provision of internal resources. However, with the rise of digital transformation, it has developed into a more customer-centric position, intrinsically linked to achieving Customer Experience...

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Jingle all the way in the Digital Age

You’d be surprised to remember it’s early November, the festive lights have started to go up in Carnaby street, our favourite selection tubs are on the shelves, and the mystery has been lifted to what seasonal flavours we can expect...

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Staff Motivation: Money isn’t Always the Answer

There is an article on PeopleHR.com that will give a manager food for thought. Despite the scrapping of nursing bursaries, student nurses in the NHS  are still motivated to stay within the profession. In the 2017 NHS staff survey, the staff was...

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Artificial Intelligence: The Key to Improving Customer Experience

I was honoured to be asked to judge at the 2018 UK Customer Experience Awards, which were recently held at London’s Wembley Stadium. Research by Gartner predicts that businesses will start to compete more on Customer Experience than price, so the...

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AkzoNobel’s Ali Lawri: CX Professional of the Year

The CX Professional of the Year title has been awarded to Alison Lawri of paint and coatings firm AkzoNobel at the 2018 UK Customer Experience Awards. Alison – or Ali to colleagues – is Head of Customer Experience, Quality & Continuous...

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Clamping Down on Nuisance Calls: How Businesses can Stay Compliant

Nuisance calls are becoming a real problem in the industry. We’ve all been there: whether it is someone constantly ringing you about an accident you may have been in or some robotic voice advising you on PPI. Some businesses continue...

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Go on my Sun! Solar Plants Keep Customer Satisfaction red Hot

Solar Plants brought more than a ray of sunshine to the 2018 UK Customer Experience Awards – they brought an outline as to why they are one of the most customer-centric solar PV installers in the country. The Welsh firm, based...

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Keeping it Rail: CrossCountry Claims Three UK CX Awards

CrossCountry is on the right track to becoming the UK’s premier train operator for customers’ needs, and their recent success at the 2018 UK Customer Experience Awards highlights their inspirational journey. The intercity and long-distance operators dispatched a team of staff...

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Pitch Perfect: UKCXA Judge on Finalists’ ‘Innovation’

I recently spent a day at Wembley Stadium. I wasn’t there for a sporting event, but because I had been invited to judge at the 2018 UK Customer Experience Awards, and my office for the day was a corporate hospitality...

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EE’s Renewed Focus on Customers Pays off in Spectacular Fashion

EE is one of the biggest names in UK communications, and is now one of the premier names in British Customer Experience, with the brand winning no less than four titles at the 2018 UK Customer Experience Awards. A team of...

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True Innovation Starts (and ends) With the Customer

Technological innovation is the catalyst that will determine our future experience and relationship with brands. Already progress in this field has transformed how we buy and sell goods. Now we pay with a fingerprint, control our finances through our phone...

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Phone and Online Chat Favoured by UK Customers, Survey Shows

Be available when your customer wants attention, whenever and however that may be. That’s the takeaway from NICE InContact’s 2018 CX Transformation Benchmark study. The report is available for download from London-based NICE inContact, maker of the cloud-architected contact-center software package...

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PaymentSense: Transforming CX With Multidimensional Model

Card payment solutions maestros PaymentSense has scooped one of the most significant titles at the 2018 UK Customer Experience Awards. The company came out on top in the Transforming the Customer Experience category thanks to a presentation that left judges in...

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Earning Back Customers in a Post-GDPR World

Providing valuable Customer Experience online has become more important than ever, particularly since the new GDPR regulations came into force in May. This requires brands to work even harder to earn customer data. Organisations can no longer collect, store, or...

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Solus Accident Repair: Motoring Ahead with Customer Centricity

Solus Accident Repair have proved their customer engagement is roadworthy with a fantastic win at the 2018 UK Customer Experience Awards. The brand, owned by Aviva, has undergone a complete customer-centric transformation, and awards judges at Wembley Stadium were impressed with how...

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Aspen Healthcare: 2018’s Customer Experience Superstars

Aspen Healthcare took to the stage no less than three times at this year’s UK Customer Experience Awards, including to accept the coveted Overall Winner title. The firm took the day’s main prize after securing Gold awards in both the Best...

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Get your Tentacles into Customer Engagement

I’m often challenged by brands that want to engage their customers online. If only they could get past customers involved…how can this be done?  The challenge is greater if large groups of customers are not recently active purchasers, or aren’t opening...

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SearchFlow Celebrate Double Success at the UK Customer Experience Awards

Leading conveyancing search solutions provider SearchFlow is celebrating after winning two prestigious titles at the 2018 UK Customer Experience Awards. Representatives of the firm joined hundreds of delegates at the huge event in London’s Wembley Stadium, and gave presentations to judges that...

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Storytelling: The Secret to CX Success

Phil Durand is Director of CX Management at Confirmit and  judged at the 2018 UK Customer Experience Awards. The nominees for the Best Use of Insight & Feedback category – which was won by BT Consumer – at this year’s UK...

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Winning at Wembley: The 2018 UK Customer Experience Awards Champions Celebrate in Style

The 2018 UK Customer Experience Awards brought the best of British customer centricity to London’s home of champions, Wembley Stadium, for the most successful CX event the country has seen to date. Over 900 people gathered under the iconic arch of...

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Constantly Connected Customer Service: The Future is Both Human and Digital

Staying in touch is not difficult in today’s technology-driven, interconnected society. The wealth of smart devices and innovative apps at our disposal mean that instant communication is at our fingertips, transforming the way we shop and engage with brands. Businesses now offer their...

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Customer Experience: The Agony and the Ecstasy

Basia Szumska-Hare, a Global client Director at Capita IT Enterprises is a judge at the 2018 UK Customer Experience Awards. It’s been one of those days today, I feel terrible, and it’s all about one of my customers. I won’t go...

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2018 UK Customer Experience Awards: Using Insight and Feedback to Drive CX

Tiffany Carpenter is Head of Customer Intelligence Solutions at SAS UK, and is a Judge at the 2018 UK Customer Experience Awards. I’m delighted and excited to be on the judging panel at the 2018 UK Customer Experience Awards, which are taking...

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Replicating a Luxury Shopping Experience Online

Buyers of luxury goods are highly discerning; they expect a superior, pleasurable, high-end experience that matches the price tag. That’s why luxury retailers have to differentiate themselves with extremely high levels of service, going above and beyond the average shopping...

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Creating Global Customer Personas in Seven Steps

Creating personas is extremely useful in helping businesses understand their customers better, as well as giving them a shared view of customers across the organisation. So, it’s well worth spending time doing research and gathering as much information as possible...

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Bored of Black Friday?: The Rise of Relevancy in Price Wars

Success on Black Friday rests on one key piece of wisdom: know your customer. Previously, the most attention-grabbing part about Black Friday promotions was time-limited amazing bargains. However, now there are signs that some consumers are getting bored of the...

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Matching Business Growth With Customer Satisfaction

Being part of a rapidly growing company is always exciting, but also exacting. It’s completely normal to feel like there isn’t enough resource to deliver the excellent customer service levels expected of your business. Although this seems like a problem,...

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Ask Ian: What Does Awards Success do for my Business?

Customer Experience specialist Ian Golding, author of Customer What: The Honest and Practical Guide to Customer Experience, writes for Customer Experience Magazine, offering his expert insight to help businesses improve their CX offering.  You can also join Ian for the upcoming CX...

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Rise of the Customer Briefing Centre: How to Strengthen Customer Relationships and Drive Revenue

Customer Briefing Centres can take many guises: from ‘Experience Centres’ to immersive reception areas. They have proven benefits to help elevate your customers’ experience with your brand, strengthen business relationships, and strongly influence your client’s decision to purchase. The ability...

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UK business awards 2024 chairman

Meet the Chairman for the UK Business Awards 2024

Our partners at Awards International proudly unveil the appointment of Andy Alderson as the Chairman for the forthcoming edition of the UK Business Awards (UKBA) 2024. Get to know Andy Alderson! A seasoned entrepreneur, Andy Alderson is best known as the Founder and former CEO...

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Gen alpha

Get ready for Gen Alpha: Why brands need to plan for the future now

Generation Alpha, those born between 2010 and 2025, may still be young, but they represent a future tidal wave for brands and marketers. This generation, the first to never know a world without smartphones and social media, will demand a...

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Customer service agents

3 practical strategies to help customer service agents overcome “The computer says no”

“Computer Says No” may be a phrase that most people in the UK associate with a comedy sketch, but it is a real and frustrating reality for contact centre agents. When resolving customer issues, agents usually follow a defined process, like a decision tree, where a system provides recommended steps to follow for customer resolution...

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Digital CX

How organisations can act on the needs of their customers to set new standards for a great digital CX

As digital further dominates business sales and revenue, organisations are facing major hurdles in decreasing the time between identifying digital opportunities and acting on them.  Added to this are teams’ limited ability to capture every customer friction, including small customer touchpoints...

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Unified revenue team

How marketing can help connect CS and sales to foster a more unified revenue team 

Siloed departments spell trouble for customer retention. While 95% of B2B SaaS companies have customer success (CS) teams, seamless customer experiences demand cross-functional harmony. Sales, marketing, and CS must collaborate and align as one revenue team to anticipate industry shifts. Shatter...

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Gulf customer experience awards winners announcement 2024

Crowning the winners of the Gulf Customer Experience Awards 2024!

The 7th edition of the Gulf Customer Experience Awards, organised by Awards International, has announced the winners of this year’s programme. This edition of Gulf CXA brought together leading businesses from across the Gulf region to showcase the most remarkable...

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This week in CX

This week in CX:  67% of UK consumers are no longer loyal to their favourite brands

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’re looking at the UK brand loyalty crisis, the AI job takeover, research into nuisance communications, and how we can revolutionise the way we interact with...

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Customers with hidden disabilities

Looking beyond the surface: Improving CX for people with hidden disabilities

If you suddenly became aware that the needs of one in four of your customers were not being met- how would you react? You’d probably prepare to make some drastic and immediate changes, right? Well, 24% of people in the UK...

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Good customer experience in digital age

Four features of a good customer experience

Customers have expectations when they call for help, as they should. After all, they typically aren’t reaching out to your organisation for any other reason than to get their issue resolved or a question answered quickly.  Most customers would agree that...

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UGC

Are influencers relevant in the age of UGC?

Love it or hate it, we are living in the age of the influencer. Just look at the ongoing phenomenon of Love Island. With 1 million viewers tuning in to the recent Love Island All Stars final, the show’s impact extends far beyond the screen, turning many contestants into household names with...

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