Issues with Customer Insights: 3 Things You Might Want to Review

May 5, 20203min

A recent report published by Revuze, a no-touch analytics platform examines the possible issues in understanding your customers while offering a self-service solution that solves it all.

Customer insights require time, effort and maintenance since all customer data today is gathered through some type of AI programme. Big organisations demand effective solutions.

Here are the three main signs that show you may be in need of a self-service customer solution:

1. Guessing all the sources and ways consumers talk about a service or a product

Data is not always easy to spot since consumers have a long list of topics linked to a product or a service. While consumers are still talking about your product, it can be expressed in so many different ways that it requires familiarising with the updated trends and even new phrases.

2. Long processing time

Dealing with consumer insights may take longer than we want it to be, having in mind that the pace at which businesses operate is not going any slower. This requires manual configuration and tuning which in turn takes a long time to process all the necessary data.

3. Consumers are looking for more

Consumers today are more demanding than before when it comes to choosing a product or a service. The number of aspects they consider before choosing is great than one might think, needless to say that not every customer values the same things in a product or a service. In reality, customer insights should be based on more than five to ten variables.

If any of these signs are present in your business, a self-service solution would take care of automation, access to different types of insights and the data is available to a larger number of roles in the organisation.

To see the complete report, along with two other papers from Revuze, free download is available for a limited time here.

Sandra Radlovacki

Sandra Radlovacki

Sandra Radlovacki is Assistant Editor at Customer Experience Magazine.

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