Going Dutch: Genesys Prepares for G-Summit Europe in Amsterdam

August 7, 20194min

Global Customer Experience and contact centre solutions leader Genesys is preparing to host one of Europe’s most exciting CX gatherings in Amsterdam next month.

The G-Summit Europe event will bring together customers, partners, and technology solution providers to share insights and explore ways to “turn mundane interactions into highly personalised customer experiences”.

Genesys, which is sponsoring the 2019 UK Customer Experience Awards, is hosting G-Summit Europe in the Dutch capital on September 10-12, and a range of speakers will discuss cutting-edge CX solutions at breakout sessions and other activities during the course of the highly anticipated event.

Guests will include Huib Van Bockel, founder of Tenzing Natural Energy and former head of marketing at Red Bull Europe. The author of The Social Brand, in his keynote speech Van Bockel will take attendees on an exploration of how organisations can achieve greater brand engagement and loyalty by doing more for the people who matter most – their customers.

Meanwhile, a decade on from highlighting the uncontainable power of poor CX with his viral video United Breaks Guitars, Canadian songwriter, author, and social media pioneer Dave Carroll will also take to the stage to share why empowering people to deliver moments of connection is so important in a digital world.

Notable Genesys customers, including, Heineken, Kiwi.com, and Lowell Group, will illustrate how they are using innovative technologies such as the cloud, artificial intelligence (AI), digital channels and more.

G-summit Europe will also celebrate agents from Harambee, Swisscard, and Ving as Genesys CX Heroes for going above and beyond to provide exceptional customer service.

Topics to be covered during G-Summit Europe will also include machine learning, voice and chat bots, customer and employee experience, cloud, and much more. Deep-dive breakout sessions will also cover the importance of blending the human touch with artificial intelligence and digital technologies to provide optimal service.

Merijn te Booij, CMO at Genesys, said: “Through G-Summit Europe we aim to show attendees how immersive, experiential service is the new standard for every customer, every time. Attendees will glean insights from industry experts and businesses that have had success using innovative technologies to empower their employees and turn conversations with customers into the best-connected moments across marketing, sales and service

Click here to register for G-Summit Europe.

Meanwhile, Amsterdam is also hosting the 2019 International Customer Experience Awards on November 21. Click here for more details.


Paul Ainsworth

Paul Ainsworth

Experienced Irish journalist and former newspaper editor now helming executive editorial duties with Customer Experience Magazine, the UK's premier online source for Customer Experience news, features, and opinion, along with its sister site, CXM World.




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