Number 1

Simon Johnson

General Manager, Sales Leader and Growth Expert: UK and Ireland, Freshworks Inc.

Simon is a seasoned sales professional at Freshworks. Simon is a data-driven, dynamic, personable (and fun!) leader, with 17 years of proven success in leading business and sales teams within fast-growth tech companies. He specialises in building and evolving sales teams globally.

He is a valued contributor to CXM, long-time friend to the magazine and his social reach and high number of votes secured him this year’s top spot of CXM’s #1 CX Stars Professional 2021.

Number 2

John Giddings

Director of Global Engagement Centres, AIPCA

John is an experienced customer experience professional with a proven track record in developing strategies that improve the customer experience. John’s social media reach coupled with his contributions to CXM and his judgeship at the UK Customer Experience Awards earned him second place.

Number 3

Amanda Riches

Senior Director of Professional Services at Medallia

Amanda is a long-time friend of CXM and last year’s winner of CX Stars! Her contribution as a judge at the UK Customer Experience Awards and South East Europe Customer Experience Awards, as well as her involvement in CXTrendTalks has been invaluable to the industry! Amanda has successfully partnered with global organisations across EMEA to help them drive commercial impact from their CX programmes. 

Amanda is most deserving of third place!  


Number 4

Christopher Colley

Principal for Medallia’s European operation

Christopher works with multinationals to implement strategies to repair, manage and grow profitable businesses. He is a frequent public speaker on CX and has written about it for CXM and a number of other well-known publications.

Number 5

Shameem Smillie

Director of Global Contact Center Solutions, Mitel

Shameem is a CX and Contact Centre Leader focused on driving and achieving success for Mitel’s customers and partners. She is passionate about CX and believes that the customer experience is more important than ever before.

Number 6

Ami Verma

Head of Customer Success, Intuit

Ami is a customer champion and growth driver. She oversees the strategy aimed at improving the customer experience through developing innovation that delivers delight while using the latest advances in technology and digital capabilities for customers to connect with QuickBooks.

Number 7

Katie Rolfe

Head of Customer Experience, InPost

Katie is responsible for all elements of the Customer Journey and the experience their customers have when getting in touch with InPost. In addition, Katie oversees the Customer Care team, and works to ensure that when customers need support, they receive friendly, empowered and prompt service that puts things right, first time.

Number 8

Michelle Spaul

Customer Experience Consultant, Delta Swan

Michelle has over 20 years’ experience managing change, projects and processes. As an independent consultant, she now helps businesses build compelling Customer Experiences and enhance business performance. She believes people, culture and governance come before data and IT.

Number 9

Lee Jones

Consulting Director, Elev-8 Performance

Lee is the Consulting Director and co-founder of a business created through the passion of eight individuals who navigated tough times in 2020 and started Elev-8 Performance. He and his colleagues spent 20 years creating a proven award-winning formula to help organisations deliver excellent customer experiences. They do this through leveraging the mindset and behaviours of an organisation’s greatest asset… it’s people.

Number 10

Matt Churchill

Program Enablement Director, Medallia

Matt leads the Program Enablement team at Medallia, which focuses on ensuring that Medallia’s strategic international clients realise value from their investment in Experience. Matt has over 15 years of experience in working as an advisor to large organisations to help them design, deploy and drive impact from CX management. Matt has lead training and bespoke workshops related to CX across Europe, Asia, Australia and LatAm, and regularly presents at industry events and roundtables.

See how other CX Stars Professionals ranked here.

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