There isn’t a lot that Ben Whitter doesn’t know about when it comes to employee engagement and getting the best out of a workforce.
Known throughout the UK and further afield as Mr Employee Experience, the founder and Chief Experience Officer at the World Employee Experience Institute (WEEI) also shares his expert knowledge at the Employee Experience Masterclass, the next of which is taking place in London this October.
Now Ben (pictured left) plans to reach an even wider audience with the publication of his debut book – a text certain to become required reading for HR staff, CEOs, and more across the land as ever more firms switch on to the benefits of providing an exceptional Employee Experience – for the benefit of both staff and the company’s bottom line.
Succinctly titled Employee Experience, the book is described as a guide to developing a “happy, productive and supported workforce for exceptional individual and business performance”. As the author outlines, Employee Experience (EX) is “every experience and interaction an employee has with a business”.
It is a broad, strategic approach that is challenging every support function to define what really matters to a brand and ensure this is reflected in its how its employees interact with the business. If this is optimised, people can perform to the best of their abilities.
Ben’s new book is a practical guide to achieving this through embedding EX in your organisation’s processes and culture, from the moment an employee sees a job advert until the moment they leave the company.
Full of tools, tips, and advice to help HR professionals and business leaders motivate, support, and develop their staff, Employee Experienceincludes a foreword by Global Industry Analyst Josh Bersin and case studies from companies including Airbnb, Starbucks, and Sky.
Praise for the book has been forthcoming from business figures including Bruce Daisley, Vice-President of social media behemoth Twitter.
“Navigating the complexities of Employee Experience has become the biggest differentiator of great workplaces. At last, a book that gives us a routemap,” he said.
Meanwhile, Ben himself told CXM of his hopes for the book as it reaches a global audience.
“After being immersed in EX for so long, I thought it was about time I put pen to paper for my first book,” he said.
“This is an outcome of an intense and lengthy period of focus working with brands and colleagues worldwide to determine how EX is being successfully applied and scaled in practice. As a result, I present a new model and lens, the holistic employee experience (HEX), that can be used by all business and HR leaders to deliver exceptional human and business outcomes.
“It’s based on the evidence I have been exposed to across many countries and cultures, and the book shares the key elements of EX and how they can be connected to powerfully shape and drive business growth. My concept of the HEX helps companies and colleagues to successfully establish, sustain, and scale a positive Employee Experience.
“Now in book form, I do hope that HEX goes on to inspire many more people and leaders around the world, at every level of the economy, to fully embrace EX as part of their core business strategy. This is great for business, humans, and society as a whole.”
Employee Experience by Ben Whitter is out now, published by Kogan Page.