Archives

This week in CX: Alida, Zendesk, and Amazon

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at Zendesk’s newest integration, Amazon Prime changes, and the recent Gartner survey. Key newsAlida introduced its newest Summer 2022 product release – Customer Journeys – as...

Capability development: the guide to internal transformation

Businesses home in on specific purposes. To achieve results and stay on track, capabilities must be well established within both the company and individual members. Capability development strategy is the backbone of what one organisation can achieve long term.  A McKinsey...

The looming problem of resident debt

Housing associations cater for a higher proportion of vulnerable households. As energy prices and the cost-of-living soar, residents are experiencing unprecedented difficulties. Having already had their incomes negatively impacted by the pandemic, many vulnerable residents are now particularly susceptible to...

Why implementing a Customer Engagement Platform is crucial

Omdia’s 2022 report reviews how the Customer Engagement Platform (CEP) market is growing. Additionally, it assesses the tremendous value in implementing CEP solutions, and what this can provide for organisations. Twilio has been ranked as a “Customer Engagement Platform” leader. They...

This week in CX: Medallia, Qualtrics, and Sabio

Happy Friday! We’re bringing you the latest roundup of industry news. This week, we’re looking at the call centre industry, the metaverse, and the next e-commerce rush.  Key newsAccording to new analysis from the Qualtrics XM Institute, companies with the best...

What does the new subscription report reveal about customer churn?

Piano, a leading digital experience platform, released its 2022 Subscription Performance Benchmark Report. The study analyses customer behaviour in publisher subscription environments. This report looks at current behaviour throughout the customer journey: overcoming registration obstacles; turning registered users into subscribers; engaging...

Supplier Experience Management in the post-Covid world

Supply chain management is amongst the top 5 business priorities in 2022. Trade tensions, COVID-19 lockdowns, and the closure of the Suez channel have caused unprecedented disruptions. Organisations have been forced to prioritise supply chain management to the top of...

How does the iGaming industry promote itself so well?

The iGaming industry is one of the most prevailing industries to date. Yet something that’s not commonly spoken about is just how the iGaming industry promotes itself so well. Like tobacco companies, iGaming companies have strict laws on how they...

The Great Recalibration: the workplace burnout crisis

The UK currently has 1.3 million job vacancies, and 60% of current workers are job hunting. Many are looking to offset the cost-of-living crisis with a pay rise. Even if this means changing jobs. A recent McKinsey report looked at why...

Two-thirds of UK brands are underutilising their marketing data

Nearly two-thirds of UK brands are underutilising their data. Its effectiveness is limited by focussing on general analysis activations, rather than more sophisticated techniques. While the majority are activating their data, just a few marketers (5%) are not applying their...