Archives

Adapting to endure: 2023 social media trends

Social media has never played a more central role to business, and has consequently evolved as the key to a successful marketing strategy. At the same time, it can be a challenge for organisations to keep up with this constantly...

Superior digital customer experience: the ultimate guide

A superior digital customer experience is becoming increasingly valuable in our technologically-advanced world. And it just keeps progressing from there. Long gone are the days where customer interactions only consisted of in-person conversations. Now, digitally advanced interactions are a minimum requirement,...

4 ways to boost productivity & employee happiness at work

Employee satisfaction is one of the most important factors in managing a successful, profitable organisation. Employees that are happy and engaged are more likely to be productive, have fewer sick days, and promote business innovation. When employees are happy, committed,...

This week in CX: UK retail has surged by 57%; plus news from Genesys & Sigma Connected

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news.This week, we’re looking at the latest research out there. This includes insights into how UK retail figures have declined, Sigma Connected have found that organisations are still...

Using text/SMS messages and AI assistance to retain iGaming customers

Most iGaming companies are familiar with the competitive nature of competition and the fickle nature of players. While a good marketing and retention strategy incorporating the paradigms of ESG – Environmental, Social, and Governance – would better solidify the customer...

 CX Lore 2022 top interviews with some of the leading industry voices

The CX field is evolving and transforming as we embrace the power of technology in understanding people’s behaviours. This can be overwhelming if you are a total stranger in this field. One must grasp everything from observational research, UX, expectation...

Customer timeline planning can be beneficial to strategise your business

It’s important to track your customers’ interactions with your business. A customer timeline runs right from their first point of contact, up to their most recent purchase. This process of customer brand engagement is referred to as a customer timeline. It...

6 trends that will shape the world of work in 2023

Over the past few years the way we work has transformed. This will continue to be the case in 2023 with more companies adopting a gig model. For many people, the gig economy is a vital source of income, especially now...

4 digital trends that will impact the retail industry in 2023

The rise of omnichannel retail has transformed the vertical, with over half of retailers adopting tools that help them sell in more than one channel. In 2023, consumer expectations and in-store and online shopping experiences will continue to evolve. As the following four trends gain...

Using gamification to boost the morale of your sales teams

With the threat of a global recession looming over 2023, prospects are – and will continue – approaching new investments with greater caution. Sales roles have become even more challenging in that regard. But, with the right revenue and mitigation strategies in place, there are still opportunities for businesses to grow. Even...