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Cloud technology is the frontier for customer experience and personalisation

In an age where customers want hyper-personalised interactions, cloud technology is slowly becoming a key enabler for organisations that want to provide seamless, tailored experiences. Cloud-based tools are changing the way businesses communicate with consumers by enhancing real-time interaction and...

UK internship opportunities fall 30% as job market tightens

Internship opportunities in the UK have dropped this year, making it harder for students and graduates to obtain work experience. According to a survey by Adzuna, the number of internships has decreased by 30% compared to 2022, with only 3,817...

BT Group slashes carbon footprint and boosts productivity

In the summer of 2023, Darren Bayney was working as a business service enablement consultant with BT Group. He’d been tasked with forensic examination of the firm’s sprawling business field services operations, with an eye on improving the sustainability credentials...

Forrester’s marketing and CX predictions for 2025: rising prices to erode brand loyalty by 25%

Forrester’s B2C Marketing & Customer Experience Predictions for 2025 suggest a significant shift in consumer behaviour as price sensitivity rises, leading to a projected 25% decline in brand loyalty. With inflation and economic uncertainty pushing consumers to rethink their spending...

AI-Powered post-purchase experiences on the rise in UK eCommerce

UK retailers are doubling down on AI to enhance the post-purchase experience. According to research from Scurri and IMRG, UK e-commerce businesses are rapidly adopting AI solutions to streamline and improve the customer journey after purchase. By 2025, AI will power...

65% of shoppers want holiday gifts from brands

The latest Snappy gifting report reveals that 65% of loyalty program members want to receive holiday gifts from their favourite brands, showing the growing role of gifting in customer engagement. This highlights that holiday gifts can significantly influence brand loyalty,...

New report shows fast food chains face customer service struggles

A new report from Chatmeter reveals that quick-service restaurants (QSRs), commonly known as fast-food restaurants, are struggling to keep customers happy. Despite Chick-fil-A, Carl’s Jr. & Hardee’s, and Arby’s topping Chatmeter’s 2024 QSR Reputation Ranking for food, service, and value,...

Half of US consumers pledge brand loyalty beyond Black Friday

According to research by SAP Emarsys, half of U.S. consumers (50%) aim to remain loyal to the brands they shop from during Black Friday, extending their commitment well beyond the traditional shopping period. “Black Friday now spans multiple industries and channels,...

Inflation eases, but European consumers still cut back on spending

European shoppers are scaling back on spending, even as inflation eases, according to Boston Consulting Group’s (BCG) 2024 European Consumer Sentiment Report. In the first half of 2024, 73% of consumers reported higher prices, but wages and savings haven’t kept...

Nearly 80% of European drivers ready to embrace AI-powered voice assistants

According to the latest survey by SoundHound AI, nearly 80% of regular drivers are inclined to adopt voice assistants with generative AI capabilities in their vehicles if available. “Over the last 12 months of deployment, it’s become clear that those early...