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Purpose-led leadership – the new strategic imperative

“To prosper over time, every company must not only deliver financial performance but also show how it makes a positive contribution to society.” Larry Fink—Founder of BlackRockThe Covid-19 pandemic has fundamentally changed the way we look at the world, including...

The O2C conference is coming − get your discount today!

We are excited to announce that marcus evans will host the annual O2C conference between the 8th and 10th of November! The event will integrate virtual and physical space to offer a memorable experience to all attendees, allowing people to...

12 tips for designing sustainable clothing for your employees

The production, distribution and care of clothing all have an impact on the environment. If you want your business to become more sustainable, this is the area you need to address. One British company, London-based Jermyn Street Design (jSD), has helped clients to...

How to build a customer success roadmap?

In the last couple of weeks, the CXM team provided you with a couple of essential guides reflecting on customer experience. This was all part of our initiative to cover the industry basics and further explore the essentials of effective...

Why zero-party data is a great opportunity for online retailers

When Google announced it was to delay its plan to block third-party cookies from Chrome until 2023, marketers shared a sigh of relief, and you can’t blame them. Over the last few years, the data protection requirements put in place...

Bringing humanity and technology together

Since its humble beginnings in 1887, the family-run business Stannah has become a world leader in manufacturing and selling stairlifts. The traditional sales process has always been central to its success. Face-to-face communication with clients and their families was at...

Essential tips for effective data-driven marketing

Data-driven marketing has quickly become the hallmark of success for high-growth companies across the globe. The process of collecting, and interpreting large quantities of information, offers organisations an in-depth insight into the performance of sales and advertising activities. Moreover, this...

Building a culture of innovation: an insightful conversation with Neetan Chopra (Part II)

Last week, I shared the first part of a discussion with the man behind the Dubai Holding One App: Neetan Chopra – the Chief Technology Officer of Dubai Holding. The main topic of our conversation was the innovative aspect of...

Is the fashion industry true to its sustainability promises?

The fashion and retail industries have been put through somewhat of an awakening in the last few weeks. It began with the release of the latest IPCC report which declared the climate emergency a ‘code red situation for humanity’. This was followed...

Digital customer journey: a comprehensive guide

Over the past two years, the digital customer journey became the backbone of a successful business. Most companies quickly understood the need to embrace digital channels of communication with customers to stay relevant and competitive.At CXM, we have unique access...