Archives

Employee NPS: recognizing the power of promoters within your company

Employee NPS often gets unnoticed by leaders focused exclusively on driving CX related impacts. However, neglecting employee perspectives on their overall experience might cost businesses in the long run.One of the reasons companies should implement employee NPS as their standard...

The growth triple play: winning with creativity, analytics and purpose

As 2021 concludes, there are many reasons for marketers to feel optimistic. Following an uncertain period, it looks as though marketing is regaining its strength as companies seize the opportunity to invest in their brands. According to the Q3 2021...

Technology for humans, not technology or humans: an interview Aimie Chapple

In the last couple of years, we’ve witnessed the acceleration of AI-powered solutions in contact centres. Most of the leaders see this as an opportunity to support contact agents in solving complex issues.Last week, we met with Aimie Chapple, Chief...

Business and organizational anthropology: understanding humans from the inside out

It might come as a surprise that business and organizational anthropology are garnering significant attention in today’s corporate environments. Forrester’s report on ‘The future of CX’ from 2019, named anthropology as a core discipline shaping the path of CX, while...

Delivering hyper-personalisation through a CX transformation roadmap

Research from Google has found that people are 40% more likely to spend beyond what they’d planned when they identify the shopping experience as personalised. However, personalisation in a simple sense is no longer enough. Most of us now expect...

Global workplace report 2021: what do employees expect from the hybrid workplace?

Employee experience (EX) has been changed irrevocably due to the pandemic. Remote working has boosted productivity and allowed employees to avoid long, busy commutes. On the other hand, we also saw employees missing the benefits of in-person meetings and general...

Guide for avoiding online shopping scams this Black Friday

As online shopping continues to grow in popularity, brands must respond and ramp up their cybersecurity measures to protect their online consumer base from cyberattacks.Mimecast’s recent Brand Trust Report found that 79% of the respondents have received a phishing email...

Netcall’s latest research: 50% of leaders worry they will fail to engage with customers

The latest research by Netcall, a leading provider of customer engagement solutions, in collaboration with Davies, a professional services and technology business, reveals some interesting results.This paper uncovers both drivers and obstacles of further CX transformation. As a team dedicated...

Gartner’s latest research: 64% of customer service leaders will focus on business growth in 2022

Last week, Gartner published the results of their survey on customer service support priorities for 2022. According to the research, 64% of customer service and support leaders named ‘grow the business’ as their most critical priority in the upcoming year.Besides...

Consumers have changed: are brands ready to respond?

From omnichannel shopping to brand switching, the pandemic has accelerated some key trends in consumer behaviour. It has also profoundly altered customers’ perceptions and beliefs about the companies that serve them. Four key trends in customer behaviorAs an organization that...