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Call tracking and analytics firm CallRail expands attribution tools to track AI search engine leads

AI-powered lead intelligence firm CallRail has announced a tool to track and attribute traffic from AI-driven search engines, offering marketers new insights into lead generation and capturing traffic from platforms like ChatGPT/SearchGPT, Perplexity, and Gemini.The rise of AI-powered search engines...

Meta boosts smart glasses with real-time AI features and translation tools

Meta has unveiled significant updates to its Ray-Ban Meta smart glasses, rolling out a suite of AI-driven features that redefine the wearable tech experience. The new firmware, version 11, allows users to engage in ongoing conversations with Meta’s AI assistant,...

Christmas bonuses fall flat as workers prioritise long-term benefits

According to research by Zest, as many as 60% of employees aren’t expecting a Christmas bonus this year, with just 8% hopeful for a higher payout. Adding to the uncertainty, 44% of workers don’t foresee a pay rise in 2024,...

The AI shift: UK employees are embracing and demanding more

According to a survey from Freshworks, nearly 45% of UK workers would consider switching jobs for roles that better integrate AI. The findings reveal that employees are not just adopting AI but actively seeking more ways to leverage it. As...

Victoria’s Secret partners with Global-e to enhance international e-commerce

Lingerie retailer Victoria’s Secret has picked Global-e, a global direct-to-consumer e-commerce platform, to transform its international online operations, particularly in key markets like Canada and major European countries, including Germany and France.The partnership allows Victoria’s Secret to implement a fully...

Consumers are turning away from dynamic pricing and seeking price consistency

A recent survey by Gartner shows that 68% of consumers feel that brands exploit them using dynamic pricing strategies. These pricing tactics have fuelled distrust, with 80% of respondents saying consistent pricing builds brand trust. Moreover, 42% expressed a willingness...

Flexibility is key for hourly workers

According to Branch’s report, almost half of hourly workers now prioritise scheduling flexibility over traditional benefits like paid time off and health insurance. The survey showed that 46% rank flexible hours as their key benefit, compared to 44% for paid...

Caroline King Ageas UK’s chief customer officer, on AI, employees and giving customers a voice in the boardroom

Ageas UK has made understanding insurance and simplifying insurance its mission. The clarity of purpose has helped focus on customer experience and driving business results. CXM caught up with Caroline King, chief customer officer, to find out what is next...

Real-time responses, trust, and personalisation among key trends in customer communication in 2025

With over 800 billion interactions taking place annually across industries, the trends shaping digital communication point to a growing demand for speed, personalisation, and trust. By 2025, key statistics indicate that customer expectations will continue to rise, driving companies to...

AI lending solutions firm Zest AI announces $200 million growth investment

AI lending technology firm Zest AI has announced a $200 million growth investment from Insight Partners, a global software investor.The significant funding is set to propel the company into its next phase of innovation, with a focus on advancing fraud...