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Tech Investments Hampered by Poor Employee Experience

A failure by firms to consider Employee Experience is leading to staff not realising the value of workplace technology investments. That is the finding of the Digital Wellbeing survey, comissioned by Avanade, which revealed that rather than empowering employees, the proliferation...

21st Century Leadership in Business

The author of this article, David Bovis, is a judge at the 2019 UK Business Awards.         “We cannot reasonably expect that any one should readily and obsequiously quit his own opinion, and embrace ours with a blind resignation to an authority...

Employees Optimistic About AI Impact on Jobs, Survey Finds

Employees in UK businesses are optimistic about the future impact of artificial intelligence (AI) on their jobs according to a nationwide study. The research was carried out by global leader in omnichannel CX and contact centre solutions Genesys, official sponsor of...

Why it’s Time to Treat Personalisation as a Product

Personalisation is now firmly engrained in every marketer’s vernacular. From the simple ‘salutation’, right through to more complex behavioural tracking for subsequent ‘predictive offers’, but despite great inroads in data and technology capabilities that can drive relevant and personalised experiences, many brands...

Firm’s Struggling With Post-GDPR Data Access Requests

UK businesses have struggled to handle an upswing in personal data access requests since General Data Protection Regulation (GDPR) came into force, it has been revealed. Research by business process outsourcer Parseq was conducted following the first anniversary of GDPR, and shows...

Five Steps to Boost Your Digital Efficiency

It’s important for brands to provide a great experience every time a customer wants to engage. As the channels to engage continue to expand, brands will want to be accessible and ready to serve. Research indicates that customers who start...

Gulf Customer Experience Awards 2020: Entries now Open

The Gulf Customer Experience Awards will return to Dubai for 2020 in a new-look ceremony that will celebrate the very best CX strategies in the region.Hosted by Awards International, the 2020 finals event will take place in Dubai’s Conrad Hotel...

2019 UK Digital Experience Awards: Winners Celebrate at London Final

The victors of the 2019 UK Digital Experience Awards have celebrated success in London, with swimming school Swimtime making waves by being crowned as the day’s Overall Winner. The event at London’s Park plaza Riverbank saw firms from across Britain present...

Why Study Applied Customer Experience at Pearson Business School?

Whether you’re looking for a qualification to validate your existing experience in the field, or you’re starting out in a CX role and want to attend a course to help establish your career, the Applied Customer Experience Course could be...

The Case for Customer Centricity in GDPR Compliance

In the scramble to achieve last-minute compliance before the General Data Protection Regulation (GDPR) deadline last year, many companies engaged in some ‘privacy theatre’ – adopting basic consent models, and meeting the requirements just enough to comply with the new...