Archives

Discussing the Future of Digital Experience With Syntasa

UK tech firm Syntasa is helping businesses provide tailored digital experiences thanks to the use of sophisticated AI Assisted Customer Analytics. The firm was among many in attendance at the recent Adobe Summit 2018 digital marketing conference in London, and...

Customer Journey Mapping: On the Right Path

If you live in the software-as-a-service (SaaS) world, then you probably understand the gravity of customer retention. Recurring revenue is key to sustaining any SaaS business, which is why it is critical to understand not just how to win customers, but...

Meet the Masters: Sign up now for CXM Masterclasses

As summer heats up, so too does your ability to hone skills in a wide range of areas thanks to Masterclasses offered by CXM. Throughout the second half of 2018, expert-led Masterclasses will train participants to perfect abilities in delivering Customer...

Data’s the way to do it: Enhancing CX in a Digital World

Today’s businesses operate in an overwhelmingly digital world, and every customer interaction, whether over the phone or online, generates data. This data can then be added to all the other information a business has gathered from their customers through their...

Startle’s Secret to Employee Experience Awards Success

Motivating staff to ‘think like owners’ was one of the key factors in helping Startle achieve success at the 2018 UK Employee Experience Awards. The firm, which helps brands provide outstanding digital venue experiences, won the Employee Engagement – Growth by...

Why AI is key for Banks to get Ahead of Customer Expectations

It’s no secret most businesses are playing catch up with their customers. Most organisations have a Customer Experience strategy in place, but our research reveals just 14 percent feel they are ahead of the market’s expectations.  The banking sector in...

Ask Ian: Gold Standard Advice from Customer Experience Kingpin

Customer Experience specialist Ian Golding, author of new book Customer What: The Honest and Practical Guide to Customer Experience, today begins a new feature in Customer Experience Magazine, in which he offers his expert insight to help businesses improve their...

Making the Visitor Experience Matter

Let’s set the scene: you’ve just pulled up to the offices of the client you have your morning meeting with. You make your way to the building’s entrance, only to be greeted by an eerily deserted lobby with an unmanned...

UK Employee Experience Awards 2018: Winners Honoured in London

Some of the best businesses in the UK to work for have been honoured at the 2018 UK Employee Experience Awards. Taking place in the heart of London at the Park Plaza hotel overlooking the Thames, the spectacular day-long event saw...

Do Employees Think Purpose is Important When it Comes to an Employer’s Brand?

The 2016 Deloitte Millennial Survey says it clearly: “Millennials feel that most businesses have no ambition beyond profit.”  The report also says that millennials consider businesses to be underperforming by 10 percentage points at improving livelihoods and underperforming by 12 percentage points...