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Keeping customers loyal requires a balance of data and creativity

There is a discrepancy between what customers want and what brands are delivering when it comes to loyalty. Recent research found that while 72% of customers say they are willing to stay loyal if offered discounts and rewards, half of brands say...

The key to improving CX and driving revenue in the travel industry

As the summer season heats up, so does the travel industry, with millions of people planning holidays and adventures. However, recent IT outages that led to widespread flight cancellations and booking disruptions have underscored the industry’s vulnerabilities. These challenges highlight the...

This week in CX: are major brand changes worth it?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been looking at the huge tech outage from last week, Google’s latest third party cookie decision, which companies are top companies for women to work...

Poor UK delivery standards causing customer complaints to peak

New research from Shipup has highlighted the UK’s poor delivery standards causing customer complaints – with 2 out of every 5 complaints (almost 40%) being customers not receiving an expected package at all. “British shoppers have faced a frustrating period...

FTC Investigating AI-Based Dynamic Pricing

The Federal Trade Commission (FTC) has ordered eight companies to provide more details of their practices. These companies, which use AI to set prices based on consumer data, should now clarify how this may harm privacy, fair competition, and consumer...

Softcat and Hilton recognised as top UK employers for women

Hilton, Softcat, and Bristol Myers Squibb have been named Best Workplaces for Women 2024 in the UK. Global workplace culture firm Great Place produced the list and used its trust index employee survey and analysed the responses of more than 80,000...

Google abandons third-party cookie deprecation plans

After years of uncertainty, Google has revealed it won’t be deprecating third-party cookies. Instead, it will keep third-party cookies up and running if they are not disabled manually by the user. “The continuation of third-party cookies will surely bring some relief...

Microsoft tech outages create mass global disruption impacting numerous industries

On Friday 19th July, Microsoft’s Windows operating systems displayed errors, and consequently created mass impacts globally across many different industries. Reports of disruptions started flooding in from around the world, including in the UK, parts of Europe, Asia, and USA....

This week in CX: what can you do with customer membership?

Happy Friday! ‘This week in CX’ brings you the latest roundup of industry news. This week, we’ve been looking at customer membership initiatives and perks especially seen with Amazon Prime Day, new CX standards, the rise of customer focused roles, and much...

Unprepared leaders put worker safety at risk

The ‘Safety Culture Maturity Report 2024’ indicates that senior leaders may not be fully prepared to handle risk, with an average score of only 44% in risk management expertise.  This discovery overlaps with data from the Health and Safety Executive (HSE)...