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Shop Direct Ramps Up Big Data Investment with Senior Hire

Shop Direct, the UK’s second largest pureplay online retailer, has continued its investment in big data and personalisation by hiring Gael Decoudu as head of data science and digital analytics. Gael, who has over 10 years’ experience as a leader...

Video: Seasonal Marketing – The Customer’s Perspective

Seasonal activities dominate our marketing calendars and rightly so. Valentine’s Day alone is estimated to have tempted us Brits to spend £980m in 2016* – making it obvious why retailers are so keen to use key dates as the hooks...

Hearing Your Customers Loud and Clear

Guy Marson, co-Founder of data science and intelligence marketing company Profusion, discusses how understanding the voice of the customer can benefit businesses The sheer volume of Voice of the Customer (VoC) products available today is explained by the importance businesses now...

Record Breaking Number of Companies at the UK Customer Experience Awards 2016

Pleasing customers is a never ending-effort. Those trying to do so are worth awarding.   For 7 amazing years, the UK Customer Experience Awards are the number one event for customer experience professionals across the UK. This year a record number of companies...

Smart Contracts, Not Smart Enough Just Yet

The technology sector is the spiritual home of new terminology. Big data, the internet of things and industry 4.0 are all making significant waves but one term that seems to be garnering a lot of press and even more interest...

Hilton Rolls Out Predictive Chat Powered by [24]7^®

[24]7 announced that Hilton Worldwide has introduced predictive chat technology, powered by [24]7’s Customer Engagement Platform, to deliver an intuitive and personalised online experience for its hotel guests worldwide. Hilton’s Reservations and Customer Care team is comprised of over 3,000 reservation...

Infographic: The State of Omni-Channel Digital Marketing in Europe 2016

Today, we are presenting you some truly interesting insights from a study done by Teradata, which focused on omni-channel digital marketing of 299 top eCommerce companies in the UK, France, Germany, the Netherlands, Italy and Denmark. The study covered three...

Customer in Focus, at the Customer Focus Live 2016

Customer experience experts from around the country descended on the Waldorf Hilton hotel in London last month for Customer Focus Live 2016 – a conference bringing together the sector’s best and brightest to discuss best practices and new ideas. Opening the...

Nurturing Your CRM Program: Growing from Infancy to Adulthood

Imagine what would have happened if we had all been treated like adults from birth. No assistance or guidance – just expectations that are challenging to meet. We wouldn’t have gotten very far, and others may have been disappointed by...

How Businesses Can Achieve Instant and Effortless Data Gratification

Across most facets of our lives, we now expect instant responses. From instant communication ― thanks to instant messenger apps and real-time social networks ― to instant answers to our queries ― thanks to the algorithms and powerful search engines...