Archives

The Evolution of CRM: eCommerce Integration

In the consumer world, eCommerce surrounds us and it’s raising our expectations of service to unprecedented levels. Every time we want to make a purchase, we venture online safe in the knowledge that the products and/or services we want are...

59 Impressive Things Artificial Intelligence Can Do Today

2050. That’s the year in which artificial intelligence will be able to perform any intellectual task a human can perform, according to one survey of experts at a recent AI conference. Anything and everything any person has ever done in all...

Why Identity Is Key to Customer Retention

Marketers today face a growing challenge in attracting and retaining customers who demand better brand experiences than ever before. In fact, 82% of consumers across the world have stopped doing business with a company following a bad customer experience. Difficult economic...

Why I Think Flying in Consultants to Grow Your Business Isn’t the Silver Bullet

Outside In hosted a webinar on 9th February discussing our “growth engine”. Growth is a pretty vague, sometimes huge, sometimes feared, perhaps grey yet obvious and frequently used word in B2B. Surely everyone is striving for growth as they head out on the...

Working from Home – My Own Observations

4.2 million of us work from home, the highest level since records began in 1998. The South-West has the highest home working rate at 17.1%, with many of these being older workers, in high paying professions. In the UK, £13.23 per hour...

Try This Innovation Technique

One of the things I promise in my workshops, is I can teach people how to innovate. I was born naturally “left brained” and jealous as hell of those natural innovators who think differently from the rest of us. I...

The 10 Most-liked Advertising CEOs

As much as advertising can be a creative pursuit, it’s a relationship business too. And advertising bosses aren’t just required to keep their clients sweet — just like any CEO, they should also maintain a happy staff too. We asked Glassdoor, the careers...

Never Miss Taking a Picture Again With Beoncam

This removable device is a five-megapixel camera that can take 360º panoramic pictures whenever you want without having to pull out your phone. Simply wear Beoncam on your wrist as a watch or put it on your bike, camera tripod...

Sales Talent: the Final Profit Frontier – Part 1

Sales people are the wealth generators for every business. So why are most sales teams allowed to be ‘just average’? McKinsey’s Amazing Discovery Since McKinsey carried out their original War for Talent Research back in 1999, it has been recognised that high-performing...

Xperia Touch Projector Turns Any Surface Into a Touchscreen

The short-throw laser portable projector was presented at this year’s MWC and it supports touch controls with a 10-point touch sensitivity. With the size of 134mm × 143mm × 69 mm, this small metal box differs from all the other smartphone...