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2017 CX Trends Report: Brands Underestimate Emotional Impact of Breaking Promises

A new study from InMoment reveals that brands lack important understanding of the emotions that drive customer loyalty and significantly undervalue the negative impact of failing to deliver on customer expectations. Conducted by customer experience optimization leader InMoment, the annual CX...

Implementing a Digital Strategy in Five Fundamental Steps

In our work with clients we see commonly recurring pitfalls that often lead to failure in digital implementation, including: unrealistic expectations of technology; believing a new technology system will fundamentally transform the organizational culture and employees will simply adapt; creating...

How Judges Really Evaluate Your Entry for Awards

For the last two years I have had the privilege of judging on behalf of PC-1 at a variety of Awards Events in Customer Experience for Awards International. The Awards I judge have both a written element and a presentation...

Christmas Sales Blitzed by Black Friday Bargains

Online retail could now have its own ‘War on Christmas’, as consumers ditch Christmas sales for its bigger and more fashionable Black Friday cousin. Data from ecommerce consultancy Salmon’s Peak Trading Operations Centre shows the Black Friday period (22nd –...

2017 Priorities for Customer Experience Feedback

Most companies now have a Voice of the Customer (VoC) programme in place. Often these are underpinned by technology platforms collecting customer data via feedback forms deployed following customer interactions with the business. These are served on the end of...

How to Reach More Clients by Using Social Network

The marketing strategies have changed drastically in the last ten years. Imagine what would have happened if I told you in 2007 that you will be posting images on a web called Instagram to promote a give-away between your subscribers....

Four Trends Shaping the UX Recruitment Landscape in 2017

It’s all change in the creative and digital design sector as the big management consultancies, Accenture, McKinsey and Deloitte continue the acquisition trail snapping up boutique creative and design studios on their way. First Heat (chomp), then VeryDay (chomp) followed...

Investing in Employee Development for a Great Working Environment

As Marketing Director for Arden University, I recently had the pleasure of judging the ‘Best Places to Work’ category at this year’s UK Business Awards. There were some fantastic finalists and it was great to see how each company creates...

How to Deliver Exceptional Customer Experience with Mystery Shopping

Customer experience expert Cheryl Flink from Market Force Information showcases the power of linking mystery shopping to the bottom line. It’s fair to say businesses across all sectors have well and truly woken up to the vital importance of delivering exceptional...

Forget Omni-Channel; It’s the Omni-Experience that Counts

Like many marketing buzzwords, the term ‘Omni-Channel’ has become the latest iteration of our ever-evolving industry, succeeding CRM and marketing automation. But few brands in today’s competitive market have a true understanding of what that really means, and even fewer...